- name
- social-media-content-calendar
- description
- Generate structured social media content calendars with platform-specific posts, hashtags, and scheduling. Use when creating social media plans, content calendars, or social media management deliverables for clients.
- argument-hint
- [niche-or-brand] [platforms] [timeframe]
- allowed-tools
- Read, Write, Edit, Grep, Glob, Bash, WebSearch
Social Media Content Calendar
Generate complete content calendars with platform-adapted posts, hashtag research, image prompts, and scheduling — exportable to Buffer, Hootsuite, or Later.
How to Use
/social-media-content-calendar "Vegan bakery in Austin" "instagram,tiktok" "4 weeks"
/social-media-content-calendar "B2B SaaS startup" "linkedin,twitter" "2 weeks"
/social-media-content-calendar "Personal fitness coach" "instagram,youtube,tiktok" "1 month"$ARGUMENTS[0]= Brand/niche description$ARGUMENTS[1]= Platforms (comma-separated):instagram,twitter,linkedin,tiktok,facebook,youtube,threads$ARGUMENTS[2]= Timeframe (default: 4 weeks)
Calendar Generation Process
Step 1: Brand & Audience Analysis
From the brief, establish:
- Brand voice: Professional, casual, witty, inspirational, educational
- Target audience: Demographics, interests, pain points
- Content pillars (3-5 themes that all content maps to):
- Example for fitness coach: Workouts, Nutrition, Motivation, Client Results, Behind the Scenes
- Competitor reference: What type of content works in this niche?
Step 2: Platform Strategy
Set posting frequency and content types per platform:
| Platform | Posts/Week | Best Content Types | Best Times |
|---|---|---|---|
| 4-5 feed + 5-7 stories | Reels, carousels, single image | Tue-Fri 10am-2pm | |
| TikTok | 5-7 | Short video (15-60s), trends | Tue-Thu 7-9pm |
| 3-4 | Text posts, carousels, articles | Tue-Thu 8-10am | |
| Twitter/X | 5-7 | Threads, hot takes, engagement | Mon-Fri 8-10am, 12-1pm |
| 3-4 | Video, links, community posts | Wed-Fri 1-4pm | |
| YouTube | 1-2 | Long-form, Shorts | Thu-Sat 2-4pm |
| Threads | 4-5 | Conversational, opinion, tips | Similar to Instagram |
Step 3: Content Mix
Apply the content mix ratio:
| Content Type | Percentage | Purpose |
|---|---|---|
| Educational | 40% | Teach, tips, how-to, tutorials |
| Engaging | 25% | Questions, polls, opinions, trends |
| Promotional | 20% | Products, services, offers, CTAs |
| Personal/BTS | 15% | Behind the scenes, story, culture |
Step 4: Generate the Calendar
For each post, generate:
date: "2026-02-17"
day: "Monday"
platform: "instagram"
content_type: "reel"
content_pillar: "Workouts"
mix_category: "Educational"
caption: |
Full caption text here.
Include line breaks for readability.
End with a CTA (save, share, comment, link in bio).
hashtags:
primary: ["#fitness", "#homeworkout"] # 3-5 high-volume
secondary: ["#fitnesstips", "#workoutmotivation"] # 3-5 medium
niche: ["#austinfitness", "#veganfitness"] # 3-5 low-competition
image_prompt: "Description for AI image generation or photographer brief"
alt_text: "Accessible image description for screen readers"
cta: "Save this for your next workout"
notes: "Any additional context for the social media manager"Step 5: Platform Adaptations
Adapt EVERY post for its target platform:
Instagram:
- Caption: Up to 2,200 chars, but front-load first 125 chars (preview cutoff)
- Hashtags: 20-30 in first comment (not caption)
- Reels: Include hook in first 3 seconds description
- Carousels: List slide-by-slide content
TikTok:
- Caption: Max 300 chars
- Hashtags: 3-5 only
- Include: Hook, trending sound suggestion, video structure outline
- Focus on first 1-3 seconds hook
LinkedIn:
- No hashtags in body, 3-5 at the bottom
- First line is the hook (shows before "see more")
- Professional tone, data-driven
- Use line breaks aggressively (one sentence per line)
Twitter/X:
- 280 chars max per tweet
- Threads: Number each tweet, hook in tweet 1
- No hashtags in body (1-2 max if any)
- Engagement hooks: questions, polls, hot takes
Facebook:
- Longer posts OK (1-2 paragraphs)
- Questions drive comments
- Link posts: compelling description above the link
- 1-3 hashtags max
Step 6: Output Format
Generate files in output/content-calendar/:
output/content-calendar/
calendar-overview.md # Strategy summary, pillars, mix ratios
week-1.md # All posts for week 1
week-2.md # All posts for week 2
...
calendar-export.csv # Import-ready for Buffer/Hootsuite/Later
hashtag-library.md # All researched hashtags by category
image-prompts.md # All image/video descriptions consolidatedCSV Export Format (Buffer/Hootsuite compatible):
Date,Time,Platform,Content,Hashtags,Image Description,Link
2026-02-17,10:00,instagram,"Caption text here","#tag1 #tag2","Image description",""Step 7: Hashtag Research
For the niche, build a hashtag library:
## Hashtag Library: [Niche]
### High Volume (500K+ posts) — Use 3-5 per post
#fitness #workout #healthylifestyle ...
### Medium Volume (50K-500K) — Use 3-5 per post
#fitnesstips #homeworkoutroutine ...
### Low Competition / Niche (under 50K) — Use 3-5 per post
#austinfitcoach #veganathlete ...
### Branded (create for client)
#[brandname] #[brandname]tips #[brandname]community
### Trending (rotate weekly)
[Research current trending hashtags in niche]Quality Checks
- [ ] Every post has platform-appropriate character count
- [ ] Content mix follows the 40/25/20/15 ratio across the calendar
- [ ] All content pillars are represented each week
- [ ] No two consecutive posts are the same content type
- [ ] Hashtags are varied (not the same set every post)
- [ ] Every post has a CTA
- [ ] Weekend posts are lighter/more personal
- [ ] CSV export is properly formatted for import
- [ ] Image prompts are specific enough to produce consistent visuals