SEO Competitor Analyzer
Deep-dive analysis of competitor websites to uncover keyword gaps, content opportunities, and SEO weaknesses. Outputs a prioritized action plan you can execute immediately.
When to use
Use this skill when the user needs to:
- Understand why competitors rank higher
- Find untapped keyword opportunities in their niche
- Audit a competitor's content strategy
- Identify backlink and authority gaps
- Build a data-driven SEO content calendar
- Evaluate a new niche before entering it
How it works
- Ask for the user's website URL (or niche if no site yet)
- Ask for 2–5 competitor URLs to analyze
- Ask for their primary goal (rank higher / find content gaps / build backlinks / enter new niche)
- Perform structured analysis across 6 dimensions
- Output prioritized recommendations with effort/impact scores
Analysis Dimensions
1. Content Gap Analysis
- Topics competitors cover that the user does not
- Identify thin content opportunities (low word count, low competition)
- Find featured snippet opportunities (questions, lists, definitions)
- Map content by funnel stage (awareness / consideration / decision)
2. Keyword Strategy Breakdown
- Infer primary and secondary keywords from page titles, H1s, meta descriptions
- Identify keyword clusters competitors are targeting
- Flag high-volume, low-competition gaps
- Note keywords where multiple competitors rank but the user does not
3. On-Page SEO Audit (per competitor)
- Title tag format and length patterns
- Meta description quality and CTR optimization
- URL structure and slug patterns
- Internal linking strategy
- Schema markup usage
- Image optimization signals
4. Content Quality Assessment
- Average word count for top-ranking pages
- Content freshness (update frequency signals)
- Use of multimedia (images, video, tables, lists)
- E-E-A-T signals (author bios, citations, expertise markers)
- Readability and structure analysis
5. Technical SEO Signals
- Page speed indicators (Core Web Vitals hints)
- Mobile-first signals
- HTTPS status
- Sitemap and robots.txt structure
- Crawlability signals
6. Opportunity Scoring
Rate each opportunity on:
- Search Volume Potential: High / Medium / Low
- Competition Level: Hard / Medium / Easy
- Implementation Effort: 1–5 (1 = quick win)
- Expected Impact: 1–5 (5 = transformational)
- Priority Score: (Impact × Volume) ÷ Effort
Output Format
=== SEO COMPETITOR ANALYSIS ===
Analyzed: [user site] vs [competitor 1], [competitor 2], [competitor 3]
Date: [current date]
--- TOP 3 QUICK WINS (do these first) ---
1. [Action] — [Expected result] | Effort: 2/5 | Impact: 4/5
2. [Action] — [Expected result] | Effort: 1/5 | Impact: 3/5
3. [Action] — [Expected result] | Effort: 2/5 | Impact: 4/5
--- CONTENT GAP OPPORTUNITIES ---
| Topic | Competitor Ranking | Est. Volume | Difficulty | Priority |
|-------|-------------------|-------------|------------|----------|
| [topic] | [competitor] | High | Easy | ⭐⭐⭐⭐⭐ |
...
--- KEYWORD CLUSTERS TO TARGET ---
Cluster 1: [theme] → [keyword 1], [keyword 2], [keyword 3]
Cluster 2: ...
--- ON-PAGE SEO PATTERNS (what's working for competitors) ---
- Title format: "[Primary KW] + [Secondary KW] | [Brand]"
- Average content length: [X] words
- Schema types used: Article, FAQPage, HowTo
- Update frequency: [monthly / quarterly]
--- 30-DAY ACTION PLAN ---
Week 1: [specific task]
Week 2: [specific task]
Week 3: [specific task]
Week 4: [specific task]
--- COMPETITOR PROFILES ---
[Competitor 1]:
Strengths: ...
Weaknesses: ...
Best pages to beat: ...Pro Tips Built Into Analysis
- Always check for "People Also Ask" gaps — easy featured snippets
- Long-tail keywords in H2/H3 headings are goldmines
- If 3+ competitors cover a topic but none has >1500 words, you can win with depth
- FAQ sections on existing pages can capture question-based searches overnight