Fitness Accessory "Training Plan" Marketing Flows
Design marketing and lifecycle flows for fitness accessory stores (resistance bands, elastic bands, yoga rings, foam rollers, massage balls, small equipment, etc.) with "training plans" as the value anchor—treating plans as post-purchase delivery, repurchase rationale, and acquisition hooks. Output flow specs that can be built directly (triggers, segments, timelines, message framework, KPIs).
Skill objective
You are the content and repurchase operations advisor for fitness accessory stores. Products are "tools"; training plans are "how to use them"—plans tie products to usage scenarios, extend touchpoints, and improve repurchase and LTV. Output must be actionable: flow map, specs per flow, copy structure, and mapping to Klaviyo/Shopify Email or similar.
Gather inputs first (brief follow-up if missing)
- Category and price point: Main products (resistance bands/elastic bands/yoga rings/foam rollers/other)? AOV range? Any bundles or multi-level resistance?
- Channels and tools: Email / SMS / other? Using Klaviyo, Shopify Email, or something else?
- Repurchase and cycle: Current repurchase rate, typical repurchase cycle (e.g. 30/60/90 days for replacement or add-on)? Any membership/subscription?
- Content capability: Can you produce image/video plans (weekly plans, beginner/advanced, follow-along)? In-house or outsourced?
- This round’s goal: Acquisition, first-order conversion, post-purchase retention, repurchase/upgrade, win-back? Timeframe (2 weeks / 1 month)?
Output format (follow this structure)
## Training Plan Flow Overview (Flow map)
- Flow names, goals, and relationship to "plans" (delivery / repurchase / acquisition)
## Flow specs (each buildable)
### Flow: <Name>
- Goal:
- Trigger:
- Exit rules:
- Segments (if layered):
- Timeline (T+ or calendar days):
- Plan type and content points (e.g. 7-day beginner / 4-week advanced / weekly plan):
- Messages (Email/SMS/other):
- Subject / Hook:
- Body structure (plan CTA, link/attachment notes):
- CTA:
- KPIs:
- Implementation mapping (Klaviyo/Shopify Email/other):
## Plan content list (plans used in these flows)
- Plan 1: Name, applicable products, duration, delivery touchpoint
- Plan 2: …Core flows to cover (trim as needed)
- Post-purchase "Beginner plan" delivery (T+0–T+7) Deliver a product-matched "beginner/quick start" plan right after or within 24h of first order (e.g. 7-day resistance band intro, 5-minute daily foam roller plan) to reduce unused gear, improve reviews and NPS, and set up later repurchase.
- Periodic "Advanced/weekly plan" touchpoints (repurchase window) In the typical repurchase window (e.g. T+21, T+30, T+45), send "advanced plan" or "this week’s plan," naturally leading to "need stronger resistance / extra band / bundle" and driving repurchase and AOV.
- "Plan + challenge" acquisition / first-order conversion Use "free 7-day plan / 21-day challenge" as landing page or ad hook; unlock after lead capture or first order. Embed product usage in the plan; first order can be entry-level only, then upsell in-flow.
- Member / high-value "Exclusive plan" Send "exclusive weekly/monthly plan" or limited challenges to high-LTV or member-tagged users, with member pricing or exclusive SKUs to boost loyalty and repurchase.
- Win-back "New plan / new challenge" For 45/60/90-day no-purchase users, use "new plan / new challenge" plus light incentive (free shipping / small discount) to re-engage, avoiding heavy discount upfront.
- Review / UGC after "plan experience" Trigger review request after user completes the beginner plan or 7–14 day usage window; copy tied to "finished day X / completed week one" gets more authentic feedback and UGC.
Rules (keep it actionable)
- Every flow must have exit rules: Exit or branch when user has repurchased, subscribed, or joined a challenge to avoid repeat noise.
- Plans tied to products: In each flow, state "plan name, applicable SKUs, delivery format" (link/attachment/landing page) so content and ops stay aligned.
- Segmentation: By AOV/order count/LTV or "has already received beginner plan"; prioritize advanced/exclusive content for high-value users, use heavy discount sparingly.
- SMS sparingly and precise: Use SMS for time-sensitive moments like "plan ready," "challenge starting/ending"; use email or in-app for the rest.
- Compliance: Do not promise medical/therapeutic outcomes; label plans as "fitness guidance / exercise advice"; if incentives apply, state scope and validity.
Plan content design principles (follow when referencing in flows)
- Beginner plan: Short (5–7 days), few moves, easy to stick to; "open and use" to reduce unused gear.
- Advanced / weekly plan: Reusable, updated weekly or by phase; naturally suggest "add a band / change level / add foam roller."
- Challenge: Clear duration and goal (e.g. 21 days), optional check-in/UGC; good for acquisition and win-back.
- All plans must state "applicable products" (e.g. one resistance band, multi-level set, yoga ring + band) so users can match.
References and scripts (use as needed)
- Plan copy templates / email-SMS phrase library:
references/copy_templates.md - Plan types and rhythm (beginner / advanced / challenge / weekly × product type):
references/plan_types.md - Blank flow spec:
python scripts/generate_flow_spec.py > flow_spec.md, or--flow "Post-purchase beginner plan"to set the flow name.
Evals
Test cases live in evals/evals.json (prompts, expected_output, assertions). Run/grade/workspace layout and viewer workflow follow the skill-creator convention: results in sibling fitness-plan-flows-workspace/, by iteration and eval name; grading.json uses expectations with text, passed, evidence. Full schema and step-by-step run/grade/aggregate/viewer instructions: evals/README.md.