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Floods Outreach — Full Operating System
What Floods Is (Outreach Context)
Floods operates the world's largest organic short-form distribution network. 10B+ organic impressions/month across TikTok, Reels, and Shorts. Gameplay + logo embedded directly into viral organic content at scale, pay-per-view only — 10–25× cheaper than paid ads. Geo-targeted. Verified.
Not an agency. Not influencers. Distribution infrastructure.
- Website: floods.fr
- Personalized pages per studio: floods.fr/[studio-slug]
Step 1 — Tiering Contacts
When given a list of job titles, output tier assignments line by line (one tier per line, no names — ready to paste into Google Sheets).
Tier 1 — Décideurs (Decision Makers) CEO, Co-Founder, Founder, COO, CRO, CMO, CBO, VP (Growth / Marketing / UA / Brand / BD / Partnerships / Revenue / Ad Monetization), Director (UA / Growth / Marketing / Partnerships / BD), Head of (UA / Growth / Marketing / Brand / Partnerships / Ad Monetization / BD / Monetization / Influencer Marketing)
Tier 2 — Influenceurs Internes (Internal Influencers) UA Manager, Growth Manager, Marketing Manager, Performance Marketing Lead, Ad Monetization Manager, Senior UA, Senior Growth, Senior Marketing, Online Marketing Manager, Marketing Strategist, Communication Manager, Strategic Product Manager, Brand and PR Lead, Business Development Director / Manager / Rep, Operations Manager, Data Scientist, Overseas Marketing Planner, International Marketing Strategist, Global Business Development
Tier 3 — Filet Large (Wide Net) Everyone else at the studio — devs, engineers, designers, product, QA, recruiters, HR, finance, interns, new media specialists, talent acquisition. Anyone with a Slack who can forward a message.
N/A External people (UGC creators, freelancers), generic email inboxes (BD@, info@, contact@)
Step 2 — Research Protocol (Tier 1 & 2)
When given a name + title + company, search the internet and return:
- Recent LinkedIn posts, interviews, podcasts, conferences, or published articles
- Recent company/game achievement (revenue milestone, new launch, award, downloads, funding)
- A personal or professional hook for a DM (career path, public opinion, tweet, something they built)
- Key numbers: company revenue, main games, downloads, App Store rankings
- Something they are visibly proud of
- All sources: provide URLs for every piece of information
Output: short bullet points, factual, with sources. Then provide 3–5 personalized hook options based on the research.
Step 3 — DM Templates
Studio BD@ Email (Generic Studio Inbox)
V1 — Ad-monetized studio:
Subject: 10 billions+ organic impressions/month for [GAME]
Hello,
[X] DAU on [GAME] is impressive. And right now, if you scroll TikTok for an hour, you won't see it once. That's a problem we fix.
We run the world's largest organic short-form distribution network - 10Bns+ impressions/month. We place [GAME] everywhere in the organic feed at a global scale. Not ads, not influencers. Organic content people choose to watch. Geo-Targeted. Verified. 10-25x cheaper than ads.
For [GAME] the math is simple: billions of organic impressions → many more downloads → more DAU → more ad revenue.
We built a page showing what this looks like for [GAME] specifically: floods.fr/[slug]
If this lands on the right desk, the conversation writes itself. Happy for you to forward to whoever handles growth/UA.
Best,
Hugues Gutsché
CEO — Floods
+33 6 40 89 31 94
contact@floods.fr
floods.frV2 — Paid UA studio:
Subject: 10 billions+ organic impressions/month for [GAME]
Hello,
[GAME] at [ACHIEVEMENT] is impressive. And right now, if you scroll TikTok for an hour, you won't see it once. That's a gap we fill.
We run the world's largest organic short-form distribution network — 10B+ impressions/month. We put [GAME] everywhere in the organic feed at world scale. Not ads, not influencers. Organic content people choose to watch. Geo-targeted. Verified. 10-25x cheaper than paid.
This isn't a replacement for paid UA — it's the layer underneath that makes it work harder. Higher CTR on your ads, lower CPI, slower creative fatigue. Same budget, better results.
We built a page showing what this looks like for [GAME] specifically: floods.fr/[slug]
If this lands on the right desk, the conversation writes itself. Happy for you to forward to whoever handles UA/growth.
-
Hugues Gutsché
CEO — Floods
+33 6 40 89 31 94
contact@floods.fr
floods.frTier 1 — Décideurs
WhatsApp + LinkedIn (same message):
Hey [Name] — [HOOK].
We run the world's largest organic short-form distribution network - 10B+ impressions/month. We embed your gameplay + logo directly into viral organic content at scale, pay-per-view only (10-25x cheaper than paid ads).
Our team built something specifically for [Game]: floods.fr/[slug]
Take 30 seconds of your time. If you forget about it, fair enough. If you can't, I'm one text away :)
Hugues,Email — Ad-monetized:
Subject: 10 billion impressions/month for [GAME]
Hey [Name],
[HOOK].
We run the world's largest organic short-form distribution network - 10B+ impressions/month. We place [GAME] everywhere in the organic feed at a global scale. Not ads, not influencers. Organic content people choose to watch. Geo-Targeted. Verified. 10-25x cheaper than ads.
Your average player scrolls past 8,100 organic videos a month. None of them are [Game]. That's dozens of millions of downloads you're missing.
Our team built something specifically for [Game]: floods.fr/[slug]
30 seconds. If you forget about it, fair enough. If you can't — I'd love to chat.
Hugues Gutsché
CEO - Floods
+33 6 40 89 31 94
contact@floods.fr
floods.frEmail — Heavy paid UA:
Subject: 10 billion impressions/month for [GAME]
Hey [Name],
[HOOK].
We run the world's largest organic short-form distribution network - 10B+ impressions/month. We place [GAME] everywhere in the organic feed at a global scale. Not ads, not influencers. Organic content people choose to watch. Geo-Targeted. Verified. 10-25x cheaper than ads.
Your average player watches 9,000 short-videos a month. Only 900 are ads. That's 8,100 chances you're missing.
Our team built something specifically for [Game]: floods.fr/[slug]
30 seconds. If you forget about it, fair enough. If you can't - I'm a text away :)
Hugues Gutsché
CEO - Floods
+33 6 40 89 31 94
contact@floods.fr
floods.frTier 2 — Influenceurs Internes
WhatsApp + LinkedIn (same message):
Hey [Name] — [HOOK tied to their role/expertise, not the game].
I run the world's largest organic short-form distribution network - 10B+ impressions/month. We embed gameplay + logo directly into viral organic content at scale, pay-per-view only (10-25x cheaper than paid ads).
Our team built something specifically for [Game]: floods.fr/[slug]
If this is in your scope, would love to chat. If not, would you mind pointing me to the right person?
Either way, appreciate it. :)
HuguesEmail:
Subject: [Game] — the organic feed
Hey [Name],
[HOOK tied to their role/expertise].
I run the world's largest organic short-form distribution network - 10B+ impressions/month. We embed gameplay + logo directly into viral organic content at scale, pay-per-view only (10-25x cheaper than paid ads).
The average [STUDIO] player watches 9,000 short-videos a month. Only 900 are ads. That's 8,100 chances you're missing.
Our team built something specifically for [Game]: floods.fr/[slug]
If this is in your scope, would love to chat. If it doesn't - would you mind forwarding to whoever handles growth/UA?
Either way, really appreciate it.
Hugues Gutsché
CEO — Floods
+33 6 40 89 31 94
contact@floods.fr
floods.fr/[slug]Tier 3 — Filet Large
WhatsApp + LinkedIn (same message):
Hey [Name]. You guys are killing it at [Game], random message but I know it's worth 10 seconds.
I run the world's largest organic short-form distribution network for mobile games. Our team built something specifically for [Game]: floods.fr/[slug]
Would you mind forwarding this to whoever handles growth/UA? If they love it, you get the credit. If they don't, took you 5 seconds :)
Either way, appreciate it, wishing you the best!Email:
Subject: Quick one - [Game]
Hey [Name],
You guys are killing it at [Game] - random email but I know it's worth 10 seconds.
I run the world's largest organic short-form distribution network for mobile games. Our team built something specifically for [Game]: floods.fr/[slug]
Would you mind forwarding this to whoever handles growth/UA? If they love it, you get the credit. If they don't, took you 5 seconds :)
Either way, appreciate it - wishing you the best!
Hugues Gutsché
CEO — Floods
+33 6 40 89 31 94
contact@floods.fr
floods.fr/[slug]Step 4 — Follow-Up Sequence
| FUP | Timing | Message |
|---|---|---|
| FUP 1 | Day 3 | "Hey [Name] — just bumping this. Did you get a chance to check floods.fr/[slug]?" |
| FUP 2 | Day 7 — switch channel | "[Name] — not trying to be annoying. Just think there's something genuinely new here for [Game]. 30 seconds on floods.fr/[slug]." |
| FUP 3 | Day 14 — switch channel again | "[Name] — last one from me on this. If organic distribution ever becomes relevant for [Game], door's open. floods.fr/[slug]" |
After FUP 3 with zero response → Pause 30 days. Re-engage with a new trigger: new client win, new campaign results, new case study.
Hook Bank
Tier 1 — Game/achievement-based (from research):
- "[Game] at [X]M DAU — what you've built is absurd in the best way."
- "Not gonna lie — I downloaded [Game] to study it and got hooked."
- "[X] A/B tests in one year. That's not a studio, that's a lab. Respect."
- "[Game] doing [achievement] while the rest of the industry flatlines — couldn't not reach out."
- "I've pitched 30 studios this month. [Game] is the only one I actually play."
Tier 2 — Role-based:
- "Running UA at [Company] in 2026 with CPMs where they are — that's not a job, that's a sport. Respect."
- "Saw you're leading [UA/marketing/growth] at [Company]. The results on [Game] speak for themselves."
- "Keeping [Game] growing in this UA landscape takes a different kind of brain. Clearly you've got one."
- "Managing growth on a game with [X]M players — I don't envy your inbox but I do envy your impact."
Tier 3 — Generic game achievement:
- "You guys are killing it at [Game]"
- "[Game] at [achievement] — being part of that team is no joke."
Active Heuristics for Outreach
These are always in play when writing outreach copy:
| # | Heuristic | Application |
|---|---|---|
| #1 | Reward/Incentive | Offer is always clear: 10–25× cheaper, pay-per-view |
| #2 | Punishment avoidance | Risk reversal: rounding error budget |
| #5 | Simple digestibility | Child should understand the DM |
| #9 | Curiosity | Don't give everything — the personalized page fills the gap |
| #11 | Excessive self-regard | Make them feel good about themselves / their work |
| #14 | Loss aversion | State things with conviction, no "maybe" / "potentially" |
| #16 | Contrast | $1 CPM vs $15–25 paid; massive DAU but invisible on TikTok |
| #18 | Pattern break | Must NOT look like every other cold DM |
| #20 | Politeness | Especially for Tier 2 and Tier 3 |
| #21 | Effort perception | "Our team built something specifically for [Game]" |
| #23 | Reciprocation | Free personalized page = they feel obligated to look |
| #24 | Ben Franklin | Small favor ask (forward this) creates investment |
| #25 | Show don't tell | The personalized page SHOWS; the DM tells |
| #28 | Instruction clarity | Tell them exactly what to do (forward to growth/UA) |
| #33 | Quantitative specificity | 10B+, 8,100, 10–25×: always use specific numbers |
| #35 | Subjective validation | Mirror their specific situation |
| #45 | Zero risk bias | "Took you 5 seconds", "if you forget about it, fair enough" |
SOP — Full Studio Execution (~1h30 per studio)
| Step | Time | Action |
|---|---|---|
| 1. Source | 15 min | Apollo → export CSV → paste into CRM |
| 2. Tier | 5 min | Send titles to Claude → get tiers → paste → delete N/A |
| 3. Personalized page | 10 min | Duplicate template → swap placeholders → publish floods.fr/[slug] |
| 4. Research Tier 1 hooks | 10 min | Send each Tier 1 name + title + company to Claude → get bullets with sources → write hooks |
| 5. Send LinkedIn | 20 min | All tiers, top to bottom, machine mode |
| 6. Send WhatsApp | 10 min | Only those with phone numbers |
| 7. Send Email | 15 min | Tier 1 + Tier 2 individual emails + BD@ studio email |
| 8. Update CRM | 5 min | Date sent, channel, variant, status = "Sent" |
Daily follow-up routine: 15 min every morning. FUP 1 at day 3, FUP 2 at day 7, FUP 3 at day 14.
Target cadence: 2 studios/day → 10/week → 40/month.