Outreach Templates
Copy-paste templates for organic traffic generation through outreach.
Guest Post Pitch
Subject: Guest post idea: [Specific topic they haven't covered]
Hi [Name],
I've been reading [Blog] for [timeframe] - loved your piece on [specific article].
I noticed you haven't covered [gap topic] yet. I'd love to write about:
"[Proposed title]"
Quick outline:
- [Point 1 with unique angle]
- [Point 2 with data/example]
- [Point 3 with actionable takeaway]
Here's my recent work: [1-2 links]
Would this fit [Blog]?
[Your name]Follow-up (5 days):
Hi [Name], bumping this in case it got buried. Happy to adjust the angle if [alternative topic] works better. [Your name]Podcast/Interview Request
Subject: [Show name] guest idea: [Your unique angle]
Hi [Host],
Just finished [specific episode] - [genuine specific comment].
I'm [one-line credibility]. I could share:
1. [Unique story/insight]
2. [Contrarian take]
3. [Tactical how-to]
Recent appearances: [1-2 links]
Worth a 15-min chat to see if there's a fit?
[Your name]Link Building Outreach
Subject: Resource for your [article topic] post
Hi [Name],
Found your article on [topic] while researching [related topic].
I created [resource type] that might complement your section on [specific section]:
[One-line description + link]
Either way, great piece - bookmarked it.
[Your name]Cold Email Sequence (B2B)
Email 1: Problem-focused
Subject: [Specific problem] at [Company]?
Hi [Name],
[Companies like theirs] often struggle with [specific problem].
Last month I helped [similar company] [specific result with number].
Worth a quick chat to see if relevant?
[Your name]Email 2: Case study (3 days)
Subject: Re: [Original subject]
Quick follow-up with context:
[Company name] had [problem]. After [solution], they saw [result].
Full breakdown: [link or offer to share]
Relevant to [their company]?
[Your name]Email 3: Direct ask (5 days)
Subject: Re: [Original subject]
Last try - would [specific small ask] be useful?
If not a fit, no worries. Just let me know either way.
[Your name]LinkedIn Connection Sequence
Connection request:
Hi [Name] - saw your post on [topic]. [Genuine observation]. Would love to connect.Message 1 (after accept, 2 days):
Thanks for connecting! Quick question - what's your biggest challenge with [their focus area] right now?Message 2 (after response):
Interesting. I've seen [similar companies] solve that by [approach].
I put together [resource] on this - happy to share if useful?Message 3 (soft pitch):
Based on what you shared, [your solution] might help with [specific problem].
Want me to show you how [similar company] used it? Takes 15 min.Response Rate Benchmarks
| Outreach Type | Good Rate | Great Rate |
|---|---|---|
| Guest post pitch | 10% | 20%+ |
| Podcast pitch | 5% | 15%+ |
| Link building | 5% | 10%+ |
| Cold email | 3% | 8%+ |
| 15% | 30%+ |
Common Objections
| Objection | Response |
|---|---|
| "Not interested" | "Totally understand. Mind if I ask what you're focused on instead?" |
| "Too busy" | "No problem. When would be better to revisit?" |
| "Send more info" | "Sure! [Specific resource]. What questions can I answer?" |
| "We use [competitor]" | "Makes sense. How's that going for [specific use case]?" |