Live Commerce Sales Script Kit
Purpose
This skill generates professional live-streaming sales scripts for live commerce hosts on platforms like Douyin Live (抖音直播), Kuaishou Live (快手直播), and Taobao Live. It covers every aspect: product introduction flow, pricing reveal cadence, urgency-building phrases (ethically constrained), audience interaction triggers, Q&A preparation, segment timing, and full-session outlines. Think of it as a director's script for your live commerce show — "Kit" signals a ready-to-use bundle of templates and frameworks, not a single monolithic output.
Triggers
- "直播带货话术"
- "直播脚本"
- "直播话术"
- "带货脚本"
- "live selling script"
- "flash sale script"
- "直播互动"
- "单品直播"
- "整场直播规划"
- "逼单话术"
Workflow
- Receive product information and session type from user: single product demo, multi-product session, or flash sale.
- For single product: structure the 3–8 minute product introduction flow (hook → demonstration → benefits → pricing → urgency → CTA).
- For multi-product: build a time-allocated session outline with product sequence, transition monologues, and energy management.
- Insert audience interaction triggers at regular intervals: polls, Q&A prompts, comment callouts, engagement games.
- Add urgency-building phrases and transitional language — always with ethical constraints on scarcity and pricing claims.
- Prepare anticipated audience Q&A pairs for each product.
- Include pacing notes, segment timing, and host energy level guidance.
- Deliver script with anchor monologue, interaction triggers, Q&A branches, and timing guide.
Prompt Templates
1. Single Product Live Script (single_product_live_script)
Purpose: Generate a complete 3–8 minute script for showcasing one product. Input:
${product_name}— Product name${price}— Selling price (and optional original price)${key_features}— 3–5 key selling points${target_audience}— Who's watching${duration_minutes}— Target segment length (3–8)
Output: Timed script with sections: Opening Grab → Product Reveal → Feature Demo → Comparison → Pricing Reveal → Urgency Build → CTA → Transition.
2. Full Session Flow (full_session_flow)
Purpose: Design a complete multi-product 1–4 hour live session. Input:
${product_list}— List of products with selling order priority${session_duration}— Total session length in hours${flow_style}— Energy curve: high-low-high / sustained / gradual build
Output: Time-allocated outline with: Warm-up, Product 1-n, Intermission moments, Flash sales, Closing. Each with estimated duration, transition monologue, and energy level.
3. Urgency Phrase Bank (urgency_phrase_bank)
Purpose: Generate a categorized bank of urgency phrases for live selling. Input:
${scenario}— Situation: limited-time offer / low stock / exclusive deal / first-time buyer bonus${count}— Number of phrase variants per category
Output: Phrases organized by category (timing-based / quantity-based / exclusivity-based), each with an ethical constraint note.
4. Audience Q&A Prep (audience_qa_prep)
Purpose: Anticipate and prepare responses for common audience questions. Input:
${product_name}— Product${product_details}— Specs, materials, sizes, guarantees${common_concerns}— Typical buyer hesitations for this product type
Output: 15–20 Q&A pairs organized by question type: product/details, pricing/value, logistics/after-sales, objections/skepticism.
5. Flash Sale Countdown (flash_sale_countdown)
Purpose: Generate a high-energy countdown script for a limited-time offer. Input:
${product_name}— Product${flash_price}— Flash sale price${original_price}— Regular price${quantity_available}— Actual available quantity${duration_seconds}— Countdown window (typically 60–180s)
Output: Countdown script with: Price Reveal → Quantity Mention → 30s Reminder → 10s Final Call → Sold Out / Next Product.
Output Format
All scripts follow a formatted broadcast table:
| Time | Segment | Anchor Monologue | Interaction Trigger | Energy Level |
|---|---|---|---|---|
| 0:00–1:00 | Opening | "Welcome..." | Ask where watching from | 🔥 High |
| ... | ... | ... | ... | ... |
Safety Rules
- NEVER fabricate false scarcity (e.g., "only 3 left" when stock is ample)
- NEVER invent fake original prices or price anchors to make discounts look bigger
- NEVER use high-pressure tactics targeting vulnerable consumers (elderly, financially distressed)
- ALWAYS prompt host to verify and disclose actual stock levels
- ALWAYS comply with platform-specific live commerce regulations
- ALWAYS maintain honest product descriptions — no exaggerated efficacy claims
Examples
Example 1: Single Product Script
Input: Product = "XX面霜", Price = "299元 (原价399)", Features = "保湿、修护、敏感肌可用", Duration = "5分钟" Output: 5-minute script with opening hook about winter skin, ingredient demo, texture test, pricing reveal with savings calculation, limited-time urgency, and link click CTA.
Example 2: Flash Sale Countdown
Input: Product = "蓝牙耳机", Flash = "99元 (原价199)", Qty = "50件", Duration = "120s" Output: Countdown script with Qty count decrements at 50, 30, 10 remaining, 30s and 10s reminders, final call, and transition.
Related Skills
- douyin-script-studio — For pre-recorded Douyin video scripts (recorded, not live)
- product-title-booster — For optimizing product listing titles used during live segments
- review-reply-coach — For handling post-live customer feedback and reviews