- name
- icp-modeler
- description
- Generate research-backed Ideal Customer Profiles (ICPs) for mortgage and real estate products. Returns full buyer personas, Meta/Google ad targeting parameters, trigger phrases, content tone, and platform routing — no generic demographics, only actionable targeting intelligence.
- version
- 1.0.2
- author
- drivenautoplex1
- price
- 0
- tags
- metadata
- openclaw
- requires
- env
- anyBins
- primaryEnv
- ANTHROPIC_API_KEY
- emoji
- 🎯
- homepage
- https://github.com/drivenautoplex1/openclaw-skills
- install
- package
- anthropic
- bins
- []
ICP Modeler Skill
Know exactly who you're talking to before you write a single word of copy. The ICP Modeler generates battle-tested buyer profiles for mortgage and real estate products — with specific ad targeting parameters, trigger phrases, pain points, and platform routing built in.
Free vs Premium
Free tier (no API key needed):
--demo— full crypto-mortgage ICP profile, zero API calls, shows complete output format--list— see all 5 available ICPs--product <name>— display any pre-built ICP profile (works offline)--output json— export any ICP as structured JSON for your own workflows
Premium tier (ANTHROPIC_API_KEY):
--generate-content "3 facebook posts"— LLM writes content specifically tuned to the ICP's triggers, tone, and platform presence--generate-content "30s video script"— ICP-targeted video script--generate-content "email subject lines"— subject lines optimized for this buyer's psychology- Unlimited content generation via Claude Haiku (~$0.001 per call)
The pre-built profiles alone are worth installing — most "targeting" is just age/income. This gives you psychology.
What this skill does
For each product, generates a complete buyer intelligence package:
- Full buyer persona — age, income, location, occupation, pain points, dream outcome
- Trigger phrases — exact words and phrases this buyer types into Google and says out loud
- Content tone guide — how to speak to this buyer without triggering skepticism
- Platform routing — where this ICP actually hangs out (X, Reddit, LinkedIn, Facebook groups)
- Meta ad targeting — ages, interests, placements, custom audience strategy
- Google Ads targeting — keywords, match types, negative keywords, audience layers
Available ICPs
| Product | Headline |
|---|---|
crypto-mortgage | The Crypto Holder Who Won't Sell |
credit-repair | The Almost-Ready Buyer |
va-loan | The Veteran Who Doesn't Know What They Have |
realtor-partner | The Agent Who Needs a Lender They Can Trust |
first-time-buyer | The Overwhelmed First-Timer |
Aliases work: crypto, va, credit, realtor, first-time
Usage
# See the crypto-mortgage ICP with zero setup
python3 icp_modeler.py --demo
# List all available ICPs
python3 icp_modeler.py --list
# Pull a full ICP profile
python3 icp_modeler.py --product "crypto mortgage"
python3 icp_modeler.py --product va-loan
python3 icp_modeler.py --product first-time-buyer
# Export as JSON (pipe into other tools)
python3 icp_modeler.py --product credit-repair --output json
# Generate ICP-tuned content (requires ANTHROPIC_API_KEY)
python3 icp_modeler.py --product crypto --generate-content "3 facebook posts"
python3 icp_modeler.py --product va-loan --generate-content "30s video script"
python3 icp_modeler.py --product first-time --generate-content "email subject lines"
# Version
python3 icp_modeler.py --versionExample output (crypto-mortgage ICP)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ICP: Crypto-Backed Mortgage (Fannie Mae / Coinbase / Better)
"The Crypto Holder Who Won't Sell"
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
DEMOGRAPHICS
age 30-48
income $120K-$400K household
location Target metro, key submarkets and growth corridors
occupation Software engineer, finance, entrepreneur, executive
PAIN POINTS
• Doesn't want to sell crypto and trigger $50K-$500K capital gains tax event
• Doesn't qualify for traditional mortgage because crypto income isn't W2
• Feels stuck — 'I have the wealth but can't access it for real estate'
TRIGGER PHRASES
"don't sell your crypto to buy a house"
"pledge crypto as collateral"
"no capital gains event"
"Fannie Mae crypto"
META AD TARGETING
Ages: 28-50
Interests: Cryptocurrency, Bitcoin, Ethereum, XRP, DeFi
Placement: Facebook Feed, Instagram Feed, Instagram Stories
Income: Top 25%Connecting to other skills
Pipe ICP JSON into the content scorer and content calendar:
# Generate ICP → score the content it suggests → build a calendar
python3 icp_modeler.py --product crypto --output json > icp.json
python3 icp_modeler.py --product crypto --generate-content "5 linkedin posts" | \
python3 ../content-scorer/score_content.py --stdinMulti-vertical use
The ICP framework applies to:
- Any mortgage vertical (FHA, VA, USDA, jumbo, crypto-backed, HELOC)
- Real estate agents targeting specific buyer profiles
- Credit repair services targeting pre-approval candidates
- Financial services with segmented buyer journeys
- Coaching/consulting with defined client personas
Extend by adding your own ICP dict to the ICPS dictionary in icp_modeler.py.