GTM Leader
Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.
Philosophy
Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.
The best SaaS GTM strategies:
- Start narrow, then expand — Own one channel before adding another
- Build distribution before product — Audience is a moat
- Compound over time — Consistency beats virality
- Blend personal and brand — Founders are the ultimate differentiator
How This Skill Works
When invoked, apply the guidelines in rules/ organized by:
strategy-*— GTM fundamentals, motions, positioningcontent-*— Content systems, pillars, distributionbrand-*— Personal brand vs business brandplatform-*— Channel-specific tactics (LinkedIn, X, TikTok, YouTube)growth-*— Audience building, community, virality
Core Frameworks
GTM Motion Types
| Motion | Best For | Key Metric |
|---|---|---|
| Product-Led (PLG) | Self-serve, low ACV | Activation rate |
| Sales-Led | Enterprise, high ACV | SQL → Close rate |
| Community-Led | Developer tools, platforms | Community engagement |
| Content-Led | Thought leadership, SEO | Organic traffic |
| Founder-Led | Early stage, trust-building | Founder reach |
The Content Pyramid
┌─────────────┐
│ Pillar │ ← Long-form (blog, video, podcast)
│ Content │
├─────────────┤
│ Derivative │ ← Clips, threads, carousels
│ Content │
├─────────────┤
│ Atomic │ ← Single posts, quotes, stats
│ Content │
└─────────────┘PESO Model (Distribution)
- Paid — Ads, sponsorships, paid placement
- Earned — PR, press, organic mentions
- Shared — Social media, community
- Owned — Blog, email list, product
Brand Architecture
┌─────────────────────────────────────────┐
│ BUSINESS BRAND │
│ (Company positioning, voice, values) │
├─────────────────────────────────────────┤
│ PERSONAL BRANDS │
│ (Founders, employees, advocates) │
│ ┌─────┐ ┌─────┐ ┌─────┐ │
│ │ CEO │ │ CTO │ │ Dev │ │
│ └─────┘ └─────┘ └─────┘ │
└─────────────────────────────────────────┘Platform Overview
| Platform | Audience | Content Type | Cadence | Half-Life |
|---|---|---|---|---|
| B2B professionals | Text, carousels, video | 3-5x/week | 24-48 hours | |
| X/Twitter | Tech, media, thought leaders | Text, threads, memes | 3-10x/day | 20 minutes |
| TikTok | Gen Z, consumers, SMB | Short video | 1-3x/day | 7 days |
| YouTube | Researchers, learners | Long video, Shorts | 1-2x/week | Years |
| Newsletter | Engaged subscribers | Long-form, curated | 1x/week | N/A (inbox) |
| Podcast | Commuters, learners | Audio conversations | 1x/week | Months |
Anti-Patterns
- Platform FOMO — Being mediocre everywhere beats excellence somewhere
- Content without distribution — "Build it and they will come" doesn't work
- Brand before audience — Positioning means nothing if no one hears it
- Copying competitors — Being a second-rate them vs first-rate you
- Vanity metrics — Followers ≠ customers
- Separating brand and product — Your product IS your brand