Components: Navigation Menu
Guides navigation menu design for SEO, UX, and accessibility. Navigation helps users find content and signals site structure to search engines.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for key pages and audience.
Identify:
- Site structure: Main sections, hierarchy
- Primary goals: Conversion paths, key pages
- Platform: Web, mobile, both
Structure & Organization
Menu Size
- Primary nav: → items; avoid overwhelming users
- Sub-navigation: Up to 2 levels; deeper topics in sub-menus
- Pattern: Horizontal top nav or vertical side nav; avoid novel patterns
Hierarchy
- Reflect sitemap structure; need not match exactly
- Prioritize what visitors need most
- Logical grouping by topic or task
SEO Best Practices
| Practice | Purpose |
|---|---|
| Semantic HTML | <nav>, <ul>, <li>; proper landmark roles |
| Descriptive anchor text | Target keywords; avoid "Click here" |
| Text links | Prefer text over images; crawlers need readable links |
| Initial render | All nav HTML in first paint; no JS-only menus for critical links |
| Visible links | Prefer visible over hidden; helps crawlers understand structure |
Crawlability
- Sub-menus: Ensure HTML is in DOM (e.g., CSS-hidden, not JS-injected)
- Footer nav: Include secondary links
- Breadcrumbs: Help users and crawlers; add BreadcrumbList schema
UX Guidelines
Visibility & Location
- Desktop: Visible nav; avoid hiding behind hamburger when space allows
- Expected placement: Primary nav in header; footer nav at bottom
- Current location: Indicate active page/section in menu
Accessibility
| Requirement | Practice |
|---|---|
| Labels | Clear, intuitive wording |
| Contrast | →.5:1 for link text |
| Touch targets | ≥44×44px; adequate spacing |
| Keyboard | Full keyboard navigation; focus visible |
| Screen readers | Proper ARIA; skip links for long menus |
Design
- Simple, clear; avoid covering entire screen with open menus on desktop
- Consistent across pages
- Mobile: Hamburger acceptable; ensure menu is usable when open
Output Format
- Structure (primary items, sub-items)
- Anchor text suggestions
- HTML/ARIA notes
- SEO checklist
- Accessibility checklist
Related Skills
- seo-technical-sitemap: Nav should reflect discoverable pages
- seo-on-page-internal-links: Nav is primary internal linking
- seo-technical-crawlability: Nav affects crawl paths
- pages-category-pages: Category hierarchy in nav
- components-footer: Footer nav complements header nav
- components-logo: Logo typically sits in header with nav