business-planner（商业策划师）

business-planner

Auto-generate business plans, infrastructure diagrams, pitch decks v1~v12 iterative refinement experience internalized (Doyak Package journey)

📋 Metadata

name: business-planner
description: "Auto-generate business plans, infrastructure diagrams, pitch decks. Includes government funding (Doyak Package/TIPS/Startup Academy), investor IR, tech infrastructure design. Internalized v1~v12 iteration experience."
author: 무펭이 🐧
version: 1.0.0
created: 2026-02-14
triggers:
  - "business plan"
  - "pitch deck"
  - "infrastructure diagram"
  - "Doyak Package"
  - "TIPS"
  - "IR materials"
  - "investor materials"
  - "Startup Academy"

🎯 Core Features

1. Business Plan Generation (Government Funding)

Auto-generate business plans for government startup programs (Doyak Package, TIPS, Early Startup Package, Startup Academy).

Supported Formats:

• ✅ Startup Doyak Package (General/Regional)
• ✅ TIPS (R&D-focused)
• ✅ Early Startup Package
• ✅ Startup Academy

Output Structure:

Cover
├─ Application & General Info
├─ Startup Item Overview & Commercialization Plan (Summary)
│   ├─ Problem Definition (Hook)
│   ├─ Solution (Product/Service)
│   ├─ Customer Cases (before/after numbers)
│   └─ Key Differentiators
├─ Market Analysis
│   ├─ TAM/SAM/SOM
│   ├─ Competitor Analysis
│   └─ Trends (McKinsey, Gartner citations)
├─ Business Model
│   ├─ Pricing Strategy
│   ├─ Unit Economics (CAC, LTV)
│   └─ Revenue Structure
├─ Tech Infrastructure (if applicable)
│   ├─ Architecture Diagram
│   ├─ Hardware Specs
│   └─ Cost Breakdown
├─ Team Composition
├─ Financial Plan (3 years)
│   ├─ Income Statement
│   ├─ Fund Execution Plan
│   └─ Break-Even Point (BEP)
└─ Roadmap (Phase 0~4)

Output Format:

• HTML (A4 print-optimized, includes @media print styles)
• Can be opened in browser and converted to PDF
• Includes image insertion guide (SVG, PNG, JPG)

2. Infrastructure Diagram Generation

Visualize infrastructure architecture for tech startups.

Generated Items:

• Architecture Diagram (text-based ASCII art, Mermaid)
• Hardware Spec Comparison (Mac Mini, Raspberry Pi, Linux server, Cloud)
• Cost Breakdown (COGS, overhead, BEP)
• Network Topology (VPN, firewall, port config)
• Security Checklist (FileVault, SSH, API key isolation)

Example Cases:

• Mupeng Box (Mac Mini M4 Pro-based AI agent hardware)
• On-premise vs Cloud vs Hybrid comparison
• Product Lineup (Lite/Pro/Enterprise)

Output Format:

• Markdown (GitHub/Notion compatible)
• Mermaid diagrams (graph, flowchart, sequence)
• ASCII tables

3. Pitch Deck Generation (Investor IR)

Generate pitch decks for investors/accelerators in 10-15 slide structure.

Slide Structure:

1. Cover (Company name, one-liner)
2. Problem (Hook + field voices)
3. Solution (Product/service core)
4. Market Size (TAM/SAM/SOM, CAGR)
5. Product (Screenshots/demo/diagrams)
6. Business Model (Pricing, unit economics)
7. Traction (PMF signals, revenue, users)
8. Competitive Advantage (Moat, differentiation)
9. Team (Founders, key personnel)
10. Financials (3-year projections, break-even)
11. Roadmap (Milestones)
12. Ask (Funding needed, use, equity)

Storytelling Principles:

• Hook → Resolve doubt → Product/visuals → Market/numbers
• Don't use same visual twice
• Emphasize "expansion" (network effects) — not just tech refinement
• Number-focused (before/after, %, revenue, users)

Output Format:

• Markdown (section-separated by slide)
• Includes Google Slides/PowerPoint conversion guide

4. Iterative Revision Support

Version control, feedback incorporation, diff comparison with previous versions.

Version Control:

• projects/gov-support/doyak-v1.html → v2.html → ... → v12.html
• git diff-style change tracking
• Major changes summary (CHANGELOG.md)

Feedback Incorporation:

• Reviewer comments → revision direction suggestions
• Investor questions → add supplementary sections
• A/B testing (compare two versions)

🧠 Learned Lessons (v1~v12 Experience)

Insights from iterating Doyak Package business plan from v1 to v12:

Storytelling

1. Follow Hook → Resolve doubt → Product/visuals → Market/numbers order

- ❌ Bad: "Our tech uses AI..." (tech first) - ✅ Good: "Why do 72% abandon AI within 3 months?" (hook) → Present 3 barriers → Our solution

1. Never use same visual twice

- Reviewers penalize "already seen this visual" - Prepare new visuals for each section

1. "Expansion" is key — don't just talk about tech refinement

- ❌ "We'll train AI models more accurately" - ✅ "Customer A's skills → Customer B purchases → Network effects increase value"

Framework

1. Mupengism = Apple Analogy

- OpenClaw = Internet (base infrastructure, open-source) - LLM (Claude/GPT) = Semiconductors (compute engine) - Mupengism = Apple (OS + App Store + proprietary ecosystem) - Message: Share the foundation, build proprietary ecosystem on top

1. Hardware is our infrastructure, not for sale

- ❌ "Sell racks to customers" - ✅ "Our racks = Skill Store central server, secure margins with own infrastructure instead of AWS"

Numbers

1. Before/After numbers mandatory

- Quote writing: 2 hours → 15 minutes - VC cold emails to 300 places: 1 week → 2 hours - SNS management: 3 hours/day → fully automated - Context explanation time: 90% reduction after 3 months

1. Cite authoritative sources

- McKinsey 2025 AI Survey: "72% enterprise AI adoption, 72% abandonment within 3 months" - Gartner: "By 2028, agentic AI will support 15% of decisions" - MarketsandMarkets: "AI agent market $7.84B in 2025 → $52.6B in 2030 (CAGR 46%)"

📚 Reference Files

Files automatically referenced by skill (workspace-relative):

$WORKSPACE/
├─ projects/gov-support/
│   ├─ doyak-v10-img.html (latest business plan HTML)
│   ├─ doyak-v10-img2.html
│   ├─ doyak-v10.html
│   └─ doyak-v11.pdf (final submission)
├─ memory/consolidated/
│   └─ doyak-business-plan.md (core memories)
├─ memory/
│   ├─ [DATE]-mupeng-box-infra.md (infrastructure design)
│   └─ [DATE]-assoai-pitchdeck.md (pitch deck example)
└─ memory/research/
    └─ [DATE]-ai-agent-market.md (market research)

🚀 Usage

Trigger Keywords

Auto-triggers on requests containing:

• business plan, pitch deck
• infrastructure diagram
• Doyak Package, TIPS, Startup Academy
• IR materials, investor materials

Command Examples

1. Business Plan Generation

"Write Doyak Package business plan. Company name [name], item [one-liner]."

Generation Process:

1. Receive basic info (company name, CEO, business registration, item intro)
2. Read reference files (doyak-business-plan.md, market research)
3. Generate from HTML template (doyak-v10-img.html structure ref)
4. Include image insertion guide
5. Save to projects/gov-support/[company]-v1.html
6. Provide browser opening guide

2. Infrastructure Diagram Generation

"Create Mac Mini-based AI agent infrastructure diagram. Product lineup: Lite/Pro/Enterprise."

Generation Process:

1. Reference mupeng-box-infra.md
2. Generate Mermaid diagrams (architecture, network topology)
3. Hardware spec comparison table (Markdown table)
4. Cost breakdown (COGS, overhead, BEP)
5. Save to projects/infra/[project]-infra.md

3. Pitch Deck Generation

"Create investor pitch deck. TAM $2B, SAM $200M, SOM $2M. Current: 2 customers, ARR 16.8M KRW."

Generation Process:

1. Reference assoai-pitchdeck.md structure
2. Generate 10-15 slide Markdown
3. Apply storytelling principles (hook → resolve → product → numbers)
4. Number-focused writing (TAM/SAM/SOM, CAC, LTV, BEP)
5. Save to projects/pitch/[company]-pitchdeck.md

4. Version Comparison

"Show differences between doyak-v10.html and v11.html"

Execution:

• Read both files, summarize major changes
• Show section-by-section diff
• Suggest improvements

5. Feedback Incorporation

"Reviewer feedback: 'Market expansion strategy is weak'. Improve this."

Execution:

1. Read existing business plan
2. Find "expansion" sections (business model, roadmap)
3. Add network effects, viral strategies
4. Generate v[N+1].html
5. Summarize changes

📐 Template Structures

(HTML and Mermaid templates included in original, maintained as-is for technical accuracy)

🔧 Tech Stack

Tools used internally by skill:

• HTML Generation: Template engine (Mustache/Handlebars style)
• Diagrams: Mermaid, ASCII art
• Version Control: Git diff logic
• PDF Conversion: Browser print API (user manual execution)
• File I/O: OpenClaw read, write, edit tools

📊 Output Examples

Generated File Structure

$WORKSPACE/
└─ projects/
    ├─ gov-support/
    │   ├─ [company]-v1.html (draft)
    │   ├─ [company]-v2.html (feedback incorporated)
    │   └─ [company]-final.pdf (final submission)
    ├─ pitch/
    │   └─ [company]-pitchdeck.md
    └─ infra/
        └─ [project]-infra.md

Event Bus

Event log saved when new version created:

{
  "event": "business_plan_created",
  "timestamp": "2026-02-14T08:06:00Z",
  "version": "v1",
  "file": "projects/gov-support/mycompany-v1.html",
  "company": "MyCompany",
  "type": "doyak-package",
  "changes": "Initial draft created"
}

File location: events/business-plan-2026-02-14.json

🎓 Learning Resources

Recommended Reading

• Doyak Package Application Guide: K-Startup
• TIPS Announcements: TIPS Town
• Y Combinator Pitch Deck Guide: YC Library
• McKinsey AI Survey: McKinsey

Internal References

• memory/consolidated/doyak-business-plan.md — v1~v12 iteration experience
• memory/2026-02-09-mupeng-box-infra.md — Infrastructure design case
• memory/research/2026-02-14-ai-agent-market.md — Market research data

🐧 Footer

🐧 Built by 무펭이 — Mupengism ecosystem skill 📅 Created: 2026-02-14 📝 Version: 1.0.0 🏷️ Tags: #business-plan #pitch-deck #infrastructure #government-funding #IR

🔄 Update Log

License: MIT Contribute: Pull requests welcome at github.com/mupeng/workspace/skills/business-planner