Weekly Cleanup Routine
A fast, 5-minute weekly check that catches problems early. This is not a deep audit — it is a spot-check designed to surface issues before they compound.
Prerequisites
- HubSpot portal access
- Bounce monitoring workflow active (run
/bounce-monitoring-workflowfirst)
The 5-Minute Checklist
Stage 1: Before — Open Dashboards
Open HubSpot in your browser. Have the following views ready:
- Email health dashboard
- Workflow dashboard
- Contacts list view (sorted by create date, descending)
Stage 2: Execute — Five Spot Checks
1. Bounce Monitoring (1 min)
- Check the
email_health_flaglist. How many contacts were flagged this week? - If more than 10, investigate the source (bad import? form spam?).
- If zero, confirm the workflow is still active.
2. New Contact Quality (1 min)
- Filter contacts created in the last 7 days.
- Spot-check 5-10 new contacts. Do they have:
- Valid email addresses? - Company name populated? - Lifecycle stage set?
- If quality is low, check the source (which form, import, or integration created them).
3. Workflow Health (1 min)
- Open the workflow dashboard. Look for:
- Any workflows showing errors (red indicators) - Any workflows with zero enrollments that should be active - Any workflows that were accidentally turned off
4. List Growth Trends (1 min)
- Check your key segment lists (customers, MQLs, suppressed).
- Is any list growing or shrinking unexpectedly?
- A sudden spike in suppressed contacts could indicate a deliverability problem.
5. Data Quality Sample (1 min)
- Pull 10 random contacts from the database.
- Check: email, company, lifecycle stage, owner.
- If more than 2 out of 10 have gaps, flag for a deeper review.
Stage 3: After — Log and Escalate
Keep a simple weekly log (spreadsheet or note):
| Date | Bounces | New Contact Quality | Workflow Issues | List Anomalies | Data Quality |
|---|---|---|---|---|---|
| YYYY-MM-DD | X flagged | Good/Bad | None/Details | None/Details | X/10 complete |
Escalate anything that appears two weeks in a row.
Stage 4: Rollback
This is a read-only review — no rollback needed. Any fixes identified are executed through their respective skills.
Scheduling
- Run every Monday morning.
- Set a recurring 15-minute calendar block (5 minutes for the check, 10 minutes buffer for any follow-up).
- If you miss a week, do not double up — just run the next scheduled check.