- name
- social-media
- description
- Create social media content for Twitter/X, LinkedIn, Facebook, Instagram including posts, threads, carousels, and engagement strategies. Use when writing social posts, planning content calendars, or creating viral content.
Social Media Marketing Skill
Writing Style Guidelines
Be Human, Not AI:
- Write like a real person, not a marketing bot
- Use natural language and conversational tone
- Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"
- Skip filler words: "basically", "essentially", "simply", "just"
Emoji Policy:
- Maximum ONE emoji per post (or none)
- Use only when it genuinely adds clarity or warmth
- Never pile up emojis (no "Check this out! 🚀🔥💥🎉")
- Professional platforms (LinkedIn): prefer no emoji
What to Avoid:
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When creating social media content:
1. Twitter/X Posts
Single Tweet (280 chars):
Hook line that grabs attention
Key point or benefit
Call-to-action or question
#relevanthashtagThread Format:
Thread: [Topic] - Everything you need to know
1/ Hook that promises value
2/ First key point with example
3/ Second key point with data
4/ Third key point with tip
5/ Summary + CTA
Like & RT if helpful! Follow for more.Engagement Tweets:
- Ask genuine questions
- Share honest takes (not hot takes for engagement)
- Create polls
- Reply to trends (only if relevant)
2. LinkedIn Posts
Structure:
Hook line (stops the scroll)
Problem or pain point
Story or insight (2-3 short paragraphs)
Key takeaway or lesson
Call-to-action + question for engagement
---
#hashtag1 #hashtag2 #hashtag3Content Types:
- Personal stories with lessons
- Industry insights and trends
- How-to and practical tips
- Behind-the-scenes
- Achievements (genuine, not humble-brag)
- Thoughtful opinions (not controversial for engagement)
3. Instagram
Caption Structure:
Hook (first line visible)
.
.
.
Value content or story (after "more")
Call-to-action
.
.
.
#hashtag1 #hashtag2 ... (up to 30)Carousel Ideas:
- Step-by-step tutorials
- Before/after transformations
- Tips and tricks lists
- Product features
- Customer testimonials
Reels/Stories:
- Hook in first 3 seconds
- Quick value delivery
- Trending audio (if appropriate)
- Text overlays for accessibility
- Clear CTA at end
4. Facebook
Post Types:
- Long-form stories
- Questions for engagement
- Live videos
- Group discussions
- Event promotions
Best Practices:
- Native video over YouTube links
- Engage in comments quickly
- Use Facebook-specific features
- Post when audience is active
5. Content Calendar Template
| Day | Platform | Content Type | Topic | CTA |
|---|---|---|---|---|
| Mon | Thread | How-to | Follow | |
| Tue | Story | Lesson | Comment | |
| Wed | Carousel | Tips | Save | |
| Thu | Poll | Opinion | Vote | |
| Fri | All | Promo | Product | Link |
6. Hashtag Strategy
Twitter: 1-2 relevant hashtags (less is more) LinkedIn: 3-5 industry hashtags Instagram: 20-30 mixed hashtags - 10 broad (1M+ posts) - 10 medium (100K-1M) - 10 niche (<100K)
7. Engagement Tactics
Boost Reach:
- Post consistently
- Engage with others first (genuinely, not for algorithm)
- Reply to every comment
- Use platform features (polls, lives)
- Collaborate with others
Build Community:
- Ask genuine questions
- Share user content (with credit)
- Be authentic and consistent
- Celebrate followers
- Respond like a human, not a brand
8. Analytics Focus
Track:
- Impressions/reach
- Engagement rate
- Click-through rate
- Follower growth
- Best posting times
- Top performing content types
9. Platform-Specific Tips
Twitter/X:
- Tweet 3-5x daily
- Best times: 8-10am, 12-1pm
- Use threads for long content
- Quote tweet for commentary
LinkedIn:
- Post 1x daily max
- Best times: Tue-Thu, 7-8am
- Comment on others' posts
- Use document posts for carousels
Instagram:
- Post 1-2x daily
- Best times: 11am-1pm, 7-9pm
- Stories multiple times daily
- Reels for growth
Quality Checklist
Before posting, verify:
Content
- [ ] Clear hook in first line
- [ ] Value provided (not just promotion)
- [ ] One clear CTA
- [ ] Appropriate hashtags
- [ ] Links work (if any)
Tone
- [ ] Human, conversational tone
- [ ] Maximum one emoji (if any)
- [ ] No buzzwords or filler words
- [ ] Not salesy or pushy
- [ ] Authentic to brand voice
Visual (if applicable)
- [ ] Real screenshots (not mockups)
- [ ] Alt text for accessibility
- [ ] No sensitive data visible
- [ ] Properly sized for platform