Social Media Marketing Skill
Overview
This skill provides comprehensive social media marketing capabilities including campaign analysis, platform-specific strategies, engagement metrics, and ROI tracking. Designed for B2B technical companies targeting engineering professionals.
Quick Start
- Audit current presence - Assess existing social profiles
- Define strategy - Platform selection, content mix, goals
- Create content calendar - Plan posts by platform
- Execute campaigns - Publish and engage
- Analyze and optimize - Track metrics, iterate
When to Use
- Building social media presence
- Planning social campaigns
- Analyzing engagement metrics
- Optimizing posting strategy
- Calculating social ROI
- Competitive social analysis
Platform Strategy Matrix
B2B Engineering Focus
| Platform | Priority | Best For | Post Frequency |
|---|---|---|---|
| High | Thought leadership, B2B leads | 3-5x/week | |
| Twitter/X | Medium | Industry news, quick insights | 5-10x/week |
| GitHub | High | Code credibility, developers | Weekly activity |
| YouTube | Medium | Tutorials, demos, webinars | 2-4x/month |
| Low | Community engagement | As relevant |
Platform-Specific Guidelines
Content Types:
- Industry insights and trends
- Case study highlights
- Technical thought leadership
- Company milestones
- Job opportunities
Best Practices:
- Post during business hours (Tue-Thu, 8-10am)
- Use 3-5 relevant hashtags
- Include images/documents for higher engagement
- Tag relevant people/companies
- Respond to comments within 24 hours
Post Template:
[Hook - Problem/Question/Insight]
[2-3 key points with bullets or numbers]
[Call to action]
#hashtag1 #hashtag2 #hashtag3
[Link if applicable]Twitter/X
Content Types:
- Quick technical tips
- Industry news commentary
- Thread deep-dives
- Tool announcements
- Community engagement
Best Practices:
- Use threads for complex topics (5-10 tweets)
- Include visuals when possible
- Engage with industry conversations
- Use 1-2 relevant hashtags
- Quote tweet with insights
Thread Template:
🧵 [Topic]: A thread on [subject]
1/ [Opening hook]
2/ [Key point 1]
3/ [Key point 2]
...
10/ [Summary + CTA]
If you found this useful:
- Follow for more
- RT the first tweet
- Share your thoughts belowGitHub
Strategy:
- Maintain active repositories
- Contribute to relevant projects
- Document code thoroughly
- Respond to issues/PRs promptly
- Showcase in social profiles
Content Mix Strategy
80/20 Rule for B2B
| Content Type | Percentage | Examples |
|---|---|---|
| Value-add | 80% | Insights, tutorials, tips |
| Promotional | 20% | Services, case studies, CTAs |
Weekly Content Calendar Template
## Week of [Date]
### Monday
- LinkedIn: [Industry insight post]
- Twitter: [Quick tip]
### Tuesday
- LinkedIn: [Case study highlight]
- Twitter: [Thread on technical topic]
### Wednesday
- LinkedIn: [Thought leadership]
- Twitter: [Industry news + commentary]
### Thursday
- LinkedIn: [Technical tutorial]
- Twitter: [Tool/resource share]
### Friday
- LinkedIn: [Weekly roundup]
- Twitter: [Community engagement]Engagement Metrics
Key Performance Indicators
| Metric | Formula | Target |
|---|---|---|
| Engagement Rate | (Likes + Comments + Shares) / Impressions × 100 | >2% LinkedIn, >1% Twitter |
| Click-Through Rate | Clicks / Impressions × 100 | >1% |
| Follower Growth | (New Followers - Lost) / Total × 100 | >5%/month |
| Share of Voice | Brand Mentions / Total Industry Mentions | Track trend |
Platform Benchmarks (B2B)
| Platform | Avg Engagement | Good | Excellent |
|---|---|---|---|
| 2% | 3-4% | >5% | |
| 0.5% | 1-2% | >3% | |
| YouTube | 4% | 6-8% | >10% |
Campaign Analysis Framework
Campaign Tracking Template
## Campaign: [Name]
### Objectives
- Primary: [Goal]
- Secondary: [Goal]
### Duration: [Start] - [End]
### Content Published
| Date | Platform | Content | Engagement | Clicks |
|------|----------|---------|------------|--------|
| | | | | |
### Results Summary
- Total Reach: [X]
- Total Engagement: [X]
- Engagement Rate: [X%]
- Click-Through Rate: [X%]
- Conversions: [X]
### Cost Analysis (if paid)
- Total Spend: $[X]
- Cost Per Engagement: $[X]
- Cost Per Click: $[X]
- Cost Per Conversion: $[X]
### Learnings
- What worked: [insights]
- What didn't: [insights]
- Next time: [improvements]ROI Calculation
Social Media ROI Formula
ROI = (Revenue from Social - Cost of Social) / Cost of Social × 100
Where:
- Revenue from Social = Conversions × Average Deal Value × Attribution %
- Cost of Social = Labor + Tools + Paid AdsAttribution Model
For B2B with long sales cycles:
- First Touch: 30% credit to first social interaction
- Last Touch: 30% credit to final social interaction
- Linear: 40% distributed across all touchpoints
Hashtag Strategy
Research Process
- Identify industry hashtags
- Check hashtag volume
- Analyze competitor usage
- Create branded hashtag
- Test and iterate
Hashtag Categories
| Category | Examples | Usage |
|---|---|---|
| Industry | #OffshoreEngineering #SubseaEngineering | Primary |
| Technical | #FEA #CFD #FatigueAnalysis | Specific posts |
| Trending | #AIEngineering #DigitalTwins | When relevant |
| Branded | #AceEngineer | All posts |
Best Practices
Do
- Maintain consistent posting schedule
- Engage with followers and industry peers
- Use platform-native content formats
- Track and analyze metrics weekly
- Repurpose content across platforms
- Respond to comments/mentions promptly
Don't
- Cross-post identical content everywhere
- Ignore negative feedback
- Over-promote services
- Post without strategy
- Buy followers or engagement
- Neglect analytics
Error Handling
| Issue | Cause | Solution |
|---|---|---|
| Low engagement | Wrong timing/content | A/B test posting times, content types |
| Declining followers | Too promotional | Increase value-add content ratio |
| No conversions | Missing CTAs | Add clear calls to action |
| Negative feedback | Service/content issues | Address publicly, resolve privately |
Metrics Dashboard
Weekly Review
- Engagement rate by platform
- Top performing posts
- Follower growth
- Website traffic from social
- Competitor activity
Monthly Analysis
- Campaign performance
- Content pillar performance
- ROI calculation
- Strategy adjustments
- Next month planning
Related Skills
- content-strategy - Content planning
- lead-generation - Lead capture
- competitive-analysis - Competitor tracking
Version History
- 1.0.0 (2026-01-19): Initial release adapted from alirezarezvani/claude-skills