- name
- value-disciplines
- description
- Position company using Treacy & Wiersema's Value Disciplines model. Use for strategic positioning and competitive differentiation.
Value Disciplines Model
Metadata
- Name: value-disciplines
- Description: Treacy & Wiersema strategic positioning framework
- Triggers: value discipline, product leadership, operational excellence, customer intimacy
Framework
Three generic value disciplines - companies must excel at one, be adequate in others:
| Discipline | Definition | Typical of |
|---|---|---|
| Product Leadership | Best products, innovation | Apple, Tesla, Nike |
| Operational Excellence | Best price, convenience | Amazon, Walmart, McDonald's |
| Customer Intimacy | Best solution, relationship | Nordstrom, Ritz-Carlton, IBM consulting |
Output
## Value Disciplines Analysis: [Company]
### Competitive Positioning Map
Product Leadership ★ /|\ / | \ / | \ / | \ / | \ / | \ Customer ──────────────────── Operational Intimacy [Company ★] Excellence
### Assessment
| Dimension | Our Score (1-10) | Industry Leader | Gap |
|-----------|------------------|-----------------|-----|
| Product Leadership | 6 | 9 | -3 |
| Operational Excellence | 8 | 9 | -1 |
| Customer Intimacy | 5 | 9 | -4 |
### Primary Discipline: [Discipline Name]
**Why this discipline:**
- [Reason 1]
- [Reason 2]
**What excellence looks like:**
- [Characteristic 1]
- [Characteristic 2]
**Investment priorities:**
1. [Priority 1]
2. [Priority 2]
### Minimum Threshold Competencies
| Discipline | Minimum Level | Our Level | Status |
|------------|---------------|-----------|--------|
| Product Leadership | 5/10 | 6/10 | ✅ Adequate |
| Operational Excellence | 6/10 | 8/10 | ✅ Strong |
| Customer Intimacy | 5/10 | 5/10 | ✅ Adequate |
### Competitive Comparison
| Competitor | Primary Discipline | Strengths | Weaknesses |
|------------|-------------------|-----------|------------|
| Us | [Discipline] | [List] | [List] |
| Competitor A | [Discipline] | [List] | [List] |
| Competitor B | [Discipline] | [List] | [List] |
### Strategic Implications
1. [Implication 1]
2. [Implication 2]
3. [Implication 3]References
- Treacy, Michael & Wiersema, Fred. *The Discipline of Market Leaders*. 1995.