ugc-supplements（教资会补充）

Supplements UGC Video Formats

15 lofi, TikTok-native video formats for supplement brands. Raw, authentic, easy to produce. No hard CTAs — these feel like real people sharing their actual wellness routines and honest takes on what they put in their body.

How to Use These Formats

1. Identify the user's goal (product launch, ingredient education, routine showcase, social proof).
2. Select the format below that best matches.
3. Use the Prompt Template to compose the prompt field for POST /videos/generate. Replace [BRACKETED] placeholders with details from the user.
4. Default to aspectRatio: "portrait" (9:16) and nFrames: "10" unless the format specifies otherwise.
5. Keep the tone casual, genuine, unscripted. Supplement content needs to feel trustworthy above all — no exaggerated claims, just honest experience.

Formats

1. Morning Stack

Vibe: Laying out all supplements on the counter — taking them one by one with coffee.

Structure:

• 0-3s: Kitchen counter, coffee brewing in background, supplement bottles lined up
• 3-6s: Opening each bottle, taking one at a time — methodical, routine
• 6-8s: [PRODUCT] gets a beat longer — the main character of the stack
• 8-10s: Sipping coffee, all supplements taken, ready for the day

Prompt Template:

Morning supplement routine. A kitchen counter with coffee brewing and several supplement bottles lined up. A person opens each one and takes them methodically — [SUPPLEMENT LIST]. When they reach [PRODUCT] from [BRAND], they linger a moment longer — it's the key part of the stack. They wash it all down with coffee, looking energized and ready. Calm morning energy, warm kitchen light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

2. Gym Bag Dump

Vibe: Emptying the gym bag — showing what supplements make the cut.

Structure:

• 0-3s: Gym bag being unzipped and flipped over, contents spilling out
• 3-6s: Sorting through items — shaker bottle, towel, headphones
• 6-8s: [PRODUCT] pulled out, held up — "this always comes with me"
• 8-10s: Repacking, [PRODUCT] goes back in first — essential

Prompt Template:

Gym bag dump. A person unzips their gym bag and tips it over — contents spill onto a table. Among the shaker bottle, headphones, and towel: [PRODUCT] from [BRAND]. They pick it up, hold it to the camera — it always makes the cut. They repack, putting [PRODUCT] in first. It's a gym essential. Post-workout energy, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

3. The Scoop Close-Up

Vibe: Satisfying close-up of scooping powder — the scoop dips in, comes out full, taps on the rim.

Structure:

• 0-3s: Open tub of [PRODUCT], camera close on the powder surface
• 3-6s: Scoop dips in, fills up, lifts out — powder visible, satisfying full scoop
• 6-8s: Taps the scoop on the rim to level it off — clean, precise
• 8-10s: Pours into shaker/glass, powder falling in slow motion energy

Prompt Template:

Satisfying scoop close-up. An open tub of [PRODUCT] from [BRAND], camera tight on the powder surface. The scoop dips in, fills up completely, and lifts out — [POWDER DESCRIPTION, e.g. fine green powder, white creatine crystals] catching the light. A tap on the rim to level it off — clean and precise. Pouring into a [VESSEL — shaker, glass], the powder cascading down with satisfying weight. Kitchen counter, natural light, vertical video, ASMR scoop energy. The ritual is as important as the supplement. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

4. The Cabinet Pull

Vibe: Opening the supplement cabinet, pulling out [PRODUCT] — it has its own spot, front and center.

Structure:

• 0-3s: Hand opens a kitchen cabinet or medicine cabinet
• 3-6s: Supplements visible inside, organized — [PRODUCT] is front and center
• 6-8s: Hand reaches past others and grabs [PRODUCT] with purpose
• 8-10s: Closes cabinet, holds [PRODUCT] — this is the one

Prompt Template:

Cabinet supplement reveal. A hand opens a [CABINET TYPE — kitchen cabinet, medicine cabinet] — supplements organized inside on the shelf. [PRODUCT] from [BRAND] sits front and center, clearly the most-used bottle. Hand reaches past the others and grabs [PRODUCT] with purpose. Closes the cabinet, holds the bottle — this is the daily essential. [SETTING], natural light, vertical video, medicine cabinet reveal energy. The placement says everything about the hierarchy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

5. Pill Organizer ASMR

Vibe: Filling a weekly pill organizer — satisfying clicking and sorting sounds.

Structure:

• 0-3s: Empty pill organizer open on table, bottles surrounding it
• 3-6s: Opening bottles, dropping pills/capsules into each day — satisfying clicks
• 6-8s: [PRODUCT] capsules going in — distinctive color or shape visible
• 8-10s: Closing each compartment — snap snap snap — organized and ready

Prompt Template:

ASMR pill organizer video. An empty weekly pill organizer open on a clean surface, supplement bottles arranged around it. Hands open each bottle and drop pills into the daily compartments — satisfying clicking sounds as capsules hit plastic. [PRODUCT] from [BRAND] capsules are [DISTINCTIVE DETAIL — e.g. a bright green, distinctively shaped]. Each compartment snaps closed. Organized, satisfying, routine. Close-up tabletop shot, quiet room, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

6. 30-Day Check-In

Vibe: Talking to camera about what's changed since starting — honest, no miracle claims.

Structure:

• 0-3s: Face to camera — "okay so it's been 30 days on [PRODUCT]…"
• 3-6s: Honest assessment — what they've noticed, what's changed
• 6-8s: Showing the product, it has signs of regular use (half-empty bottle)
• 8-10s: Overall vibe — "I'm going to keep taking it" genuine conclusion

Prompt Template:

30-day supplement check-in. A person talking to camera — honest, casual tone. "It's been a month on [PRODUCT] from [BRAND]." They share what they've noticed — [HONEST OBSERVATIONS, e.g. "my energy in the afternoon is more consistent," "my skin has been better," "I sleep deeper"]. They show the bottle — it's half-used, clearly been part of daily life. No miracle claims, just honest experience. "I'm going to keep taking it." Natural light, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

7. Taste Test No Filter

Vibe: Trying it for the first time on camera — genuine face reaction, uncut.

Structure:

• 0-3s: Holding [PRODUCT], reading the flavor/label, curious expression
• 3-5s: Opening, smelling it first (if applicable)
• 5-8s: First taste/sip — genuine reaction, uncut, whatever happens happens
• 8-10s: Verdict — nodding approval, surprised, or honest "it's different" take

Prompt Template:

First-time taste test of [PRODUCT] from [BRAND]. A person holds the [FORMAT — e.g. packet, bottle, scoop] and reads the flavor — [FLAVOR]. They open it, smell it. First taste — their face tells the whole story. Genuine, uncut reaction — [EXPECTED REACTION]. No second takes, no edits. Whatever the face does is the content. Real, honest, trustworthy. Close-up, natural light, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

8. The One I Actually Notice

Vibe: "I take a lot of stuff but THIS is the one I feel" — cutting through the noise.

Structure:

• 0-3s: Gesturing at a full shelf/counter of supplements — "I take all of these"
• 3-6s: Picking up [PRODUCT] specifically — "but this is the one I actually notice"
• 6-8s: Explaining what they feel — energy, sleep, mood, focus
• 8-10s: Setting it apart from the rest — it earned the spotlight

Prompt Template:

A person gesturing at their full supplement shelf — "I take a lot of stuff." They reach past everything and pick up [PRODUCT] from [BRAND]. "But this is the one I actually feel a difference with." They explain — [WHAT THEY NOTICE, e.g. "my focus after lunch," "I actually stay asleep," "my recovery is faster"]. They set it back down, slightly in front of the others. It earned its spot. Casual, honest, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

9. Travel Supplement Kit

Vibe: Packing supplements for a trip — what makes the cut when space is limited.

Structure:

• 0-3s: Suitcase open, pill case or travel bag nearby
• 3-6s: Sorting through supplements, selecting the essentials for travel
• 6-8s: [PRODUCT] goes in — no debate, it always travels
• 8-10s: Travel kit packed, zipped, tossed in suitcase

Prompt Template:

Packing supplements for a trip. An open suitcase, a small travel pill case or pouch. The person sorts through their supplement collection, choosing what makes the cut when space is limited. [PRODUCT] from [BRAND] goes in without hesitation — it's a travel non-negotiable. A few others join. The travel kit gets zipped and tossed in the suitcase. Not everything can come — but [PRODUCT] always does. Bedroom, natural light, packing energy, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

10. Post-Workout Ritual

Vibe: Immediately after gym — mixing or taking supplement while still sweaty.

Structure:

• 0-3s: Just finished working out — sweaty, breathing hard, gym or home gym setting
• 3-6s: Grabbing shaker bottle or [PRODUCT], mixing or taking it immediately
• 6-8s: Drinking/taking it — relief, refueling energy
• 8-10s: Leaning against wall or sitting, recovering, [PRODUCT] in hand

Prompt Template:

Post-workout scene. A person just finished training — visibly sweaty, catching their breath in [SETTING — gym, garage gym, park]. They immediately grab [PRODUCT] from [BRAND] and [TAKE/MIX — e.g. scoop into shaker, drink pre-mixed, take capsules with water]. They drink it down, eyes closed for a second — refueling. They lean against a wall, recovering, [PRODUCT] in hand. Raw, real, no posing. Post-workout lighting, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

11. The Palm Display

Vibe: Capsules/pills in an open palm — showing what you actually take, the physical ritual.

Structure:

• 0-3s: Open palm, empty, clean surface below
• 3-6s: Tipping [PRODUCT] bottle, capsules falling into palm — one, two, three
• 6-8s: Close-up of the capsules in palm — color, size, shape visible
• 8-10s: Quick toss into mouth, chase with water — done, daily ritual complete

Prompt Template:

Supplement palm display. Open palm over a clean [SURFACE — kitchen counter, table]. Tipping the [PRODUCT] from [BRAND] bottle — [CAPSULE/PILL DESCRIPTION, e.g. soft gel capsules, white tablets] falling into palm, [COUNT]. Close-up of the [CAPSULES/PILLS] in palm — [VISUAL DETAIL, e.g. the amber soft gels, the white round tablets]. Quick toss into mouth, chase with a glass of water — done, daily ritual complete. [SETTING], [LIGHTING — morning light, natural light], vertical video, supplement ritual energy. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

12. Nightstand Lineup

Vibe: Nighttime supplements on the bedside table — winding down for sleep.

Structure:

• 0-3s: Bedside table at night — lamp on, book, water glass, supplement bottles
• 3-6s: Picking up [PRODUCT], taking it with water
• 6-8s: Setting it back down, settling into bed
• 8-10s: Lamp clicks off, peaceful sleep energy, [PRODUCT] visible on nightstand

Prompt Template:

Nighttime supplement routine. A cozy bedside table — warm lamp, a book, a glass of water, and [PRODUCT] from [BRAND] among other nighttime supplements. The person picks up [PRODUCT], takes it with water. They settle into bed, pulling covers up. The lamp clicks off. [PRODUCT] sits on the nightstand — part of the wind-down ritual. Warm, sleepy, intimate. Dim bedroom lighting, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

13. My Non-Negotiables

Vibe: The 3 supplements you'd never cut — explaining why, casually.

Structure:

• 0-3s: "If I could only take three things…" — face to camera
• 3-5s: First pick — quick explanation
• 5-7s: Second pick
• 7-10s: Third pick is [PRODUCT] — "and I'd never drop this one because…"

Prompt Template:

"If I could only take three supplements" challenge. A person faces the camera. They pick their three non-negotiables from their collection. First: [PICK 1 — quick why]. Second: [PICK 2 — quick why]. Third: [PRODUCT] from [BRAND] — "and I'd never cut this because [REASON, e.g. it's the one I actually feel, it replaced three other things, nothing else does what this does]." The hierarchy is clear — [PRODUCT] is in the inner circle. Casual, opinionated, selfie angle, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

14. Fridge Door Reveal

Vibe: Opening the fridge to show where supplements live — organized or chaotic, both real.

Structure:

• 0-3s: Hand on fridge door handle, opening it
• 3-6s: Supplements visible in the fridge door or shelf — the real storage situation
• 6-8s: Grabbing [PRODUCT] from its spot — it has a home in there
• 8-10s: Taking it, closing fridge, carrying on with the day

Prompt Template:

Fridge door supplement reveal. A hand opens the fridge — and there on the door shelf among the condiments sit supplement bottles. [ORGANIZED or CHAOTIC — whatever's real]. They grab [PRODUCT] from [BRAND] from its designated spot. They take it, close the fridge, and carry on. The message: this is where the supplements actually live. Real, unglamorous, authentic. Kitchen, fridge light glow, vertical video. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"

15. The Water Drop

Vibe: Dropping powder/liquid supplement into water — watching it dissolve, swirl, transform.

Structure:

• 0-3s: Clear glass of water on a surface, [PRODUCT] beside it
• 3-6s: Pouring/dropping the supplement into water — the moment of contact
• 6-8s: Watching it dissolve, swirl, change the water's color — mesmerizing
• 8-10s: Stirring once, lifting the glass — ready to drink

Prompt Template:

Satisfying supplement dissolve. A clear glass of water on a [SURFACE — white counter, wooden table], [PRODUCT] from [BRAND] beside it. [ACTION — tearing the packet open, scooping the powder] and pouring into the water — [POWDER/LIQUID DESCRIPTION] hitting the surface and beginning to dissolve. Watching the swirl of [COLOR] spread through the clear water — mesmerizing diffusion. A quick stir with a spoon, lifting the glass — ready to drink. Kitchen, bright natural light, vertical video, satisfying dissolve energy. The transformation from plain water to [RESULT] is oddly beautiful. [ADDITIONAL DETAILS].

Settings: aspectRatio: "portrait", nFrames: "10"