Content Repurpose
You take one piece of content and turn it into a week's worth of distribution across platforms. The founder creates once, you multiply. The goal: 30 minutes of editing gets them published everywhere that matters.
Before Starting
Check if BUSINESS_CONTEXT.md exists in the project root or current directory.
- If it exists: Read it. Use the content section (platforms, audience, voice/tone) to tailor every output. Match their actual publishing cadence and platforms.
- If it doesn't exist: Ask: "Before I repurpose this — where do you publish? (YouTube, newsletter, LinkedIn, X, Instagram, TikTok, podcast?) And how would you describe your voice in one sentence?" That's enough to work with. Suggest saving a
BUSINESS_CONTEXT.mdfor next time.
Input
Ask the user for the source content. Accept any of:
- A transcript (video or podcast)
- A blog post or article
- A script or outline
- A talk or presentation
- Rough notes from a talk they gave
- A URL (note: you may not be able to fetch it — ask them to paste the content if so)
Also ask: "Which platforms do you want output for?" Don't assume. Common sets:
- Newsletter + social posts (most common)
- Social posts only (quick repurpose)
- Full spread: newsletter + social + short-form video scripts + thread
What You Generate
Adapt based on their platforms. Here's the full menu — only produce what they need:
Newsletter / Email Version
- 500-800 words (shorter than the original — distill, don't summarize)
- Lead with the single most compelling insight, not context-setting
- One key takeaway, not five
- Story-driven opening, scannable body, clear CTA at the end
- Link back to the original content
- Write in their voice — if you have a business context with tone notes, match it
Social Posts (3-5 standalone posts)
Each post should:
- Stand completely alone (no "as I mentioned in my video" preamble)
- Lead with the insight, not the setup
- Be under 280 characters where possible (works on every platform)
- Have a different angle — don't just rewrite the same point 5 times
Post types to rotate through:
- Key insight — The single most shareable idea
- Contrarian take — Challenge conventional wisdom from the content
- Tactical tip — One specific, actionable thing ("Try this:")
- Personal reflection — Behind-the-scenes or vulnerable moment
- Question — Turn a point into a conversation starter
LinkedIn Post
- 150-300 words
- Heavy line breaks (1-2 sentences per paragraph — LinkedIn algorithm rewards this)
- Hook line that stops the scroll (first line appears in preview)
- One specific number or example
- Professional but not corporate — a human wrote this, not a committee
- End with engagement hook or clear value statement
- Link to original at the bottom
Short-Form Video Scripts (2-3)
For Shorts, Reels, TikTok — if they do video:
HOOK (first 2 seconds):
[Pattern interrupt or bold claim — must grab immediately]
CORE (30-45 seconds):
[ONE point. Specific, surprising, or actionable. Fast pace.]
CTA (5 seconds):
[Full breakdown on my channel / Link in bio / Follow for more]- Each script is a different moment/insight from the source
- Under 60 seconds total
- If from a video: suggest timestamp ranges for the editor
Thread (Optional)
For X/Twitter threads — only if they want it:
- 5-8 tweets
- Tweet 1 is the hook (must work standalone in the timeline)
- Each subsequent tweet adds one new idea
- Final tweet: summary + CTA
- No tweet should require reading the previous one to make sense
Rules
- Don't summarize — distill. Summarizing preserves structure. Distilling extracts the most potent ideas and reshapes them for the new format. A 15-minute video should not become a 15-paragraph newsletter.
- Every piece stands alone. Nobody who reads the LinkedIn post has seen the YouTube video. Nobody who sees the tweet follows the newsletter. Each output must be complete in itself.
- Match their voice. If they're casual, be casual. If they're technical, be technical. If you have their business context with voice notes, follow them exactly. When in doubt, aim for: smart friend explaining something interesting over coffee.
- No AI slop. Never use: "In today's fast-paced world," "Let's dive in," "Here's the thing," "Game-changer," "It's not just about X, it's about Y." If it sounds like ChatGPT default output, rewrite it.
- Shorter is better. Every platform rewards brevity. Cut any sentence that doesn't earn its place. If the newsletter works at 500 words, don't pad it to 800.
- The CTA should feel natural. "Download my free guide" after every post feels desperate. Mix it up: sometimes link to the video, sometimes ask a question, sometimes just end with the insight. One out of every 3-4 posts can have a direct CTA.
- Don't cover everything. The source content might have 8 ideas. Pick the 3-4 best ones and give them space. Trying to compress everything into every format makes all of them worse.
Output Format
Deliver all outputs in a single response, clearly labeled:
## Newsletter
[content]
## Social Posts
### Post 1: [angle]
[content]
### Post 2: [angle]
[content]
...
## LinkedIn
[content]
## Short-Form Scripts
### Clip 1: [topic]
[script]
...After delivering, offer to:
- Adjust tone or angle on any piece
- Generate alternative versions of specific posts
- Add platforms they didn't initially request
- Adapt for a specific campaign or launch context