Content Distribution
Strategically promote content across social media platforms to build genuine thought leadership, spark meaningful discussion, and create valuable professional connections.
Initial Analysis Phase
When given a content URL, produce a strategic brief before writing any posts:
Content Analysis
- Core insight or argument
- Primary value proposition for different audiences
- Natural discussion hooks and controversy points
- Connection to current industry conversations
- Unique angles or perspectives presented
Audience Mapping
- Who benefits most from this content
- What specific problems it solves or questions it answers
- Which professional communities find it most relevant
- Potential objections or counterarguments to anticipate
Platform Strategy Recommendation
- Which platforms are optimal for this content (and why)
- Suggested posting sequence and timing
- Platform-specific angles to emphasize
- Communities or groups to target
- Risks or sensitivities to navigate
Voice and Positioning
- How this content advances thought leadership
- What authority or expertise it demonstrates (implicitly)
- Connections to other work or ongoing themes
- How to frame without sounding promotional
Present this analysis and get feedback before writing posts.
Content Information Template
Gather this information:
- Content URL
- Content Type: Blog post, published article, research/analysis, opinion piece, tutorial/guide, case study, or other
- Primary Goal: Establish expertise, generate discussion, drive qualified traffic, create speaking/advising opportunities, test ideas with peers, build relationships, or other
- Timing Considerations: Current events ties, relevant industry discussions, upcoming events, time-sensitive elements
- Constraints or Sensitivities: Topics to avoid, relationships to navigate, competitive sensitivities
Strategic Context and Voice
Apply voice and style preferences from your CLAUDE.md if present. Otherwise, customize the section below.
Professional Positioning Describe your professional background, areas of expertise, and how you want to be perceived. This helps produce posts that carry the right authority.
Areas to cover:
- Domain expertise and experience level
- Current focus or role
- How you are known professionally
- What distinguishes your perspective
Authentic Voice Characteristics Define communication style. Examples:
- Direct and substantive without being academic
- Confident from experience, not self-promotion
- Intellectually curious and willing to challenge conventional wisdom
- Values precision in language and thought
- Demonstrates expertise through insight, not credentials
What Feels Inauthentic Words and patterns to avoid. Common examples:
- "honored," "humbled," "excited," "thrilled," "privileged"
- Obvious statements or business platitudes
- Marketing copy or promotional language
- Excessive adjectives or superlatives
- Humble bragging or credential listing
Strategic Subtlety Define how expertise should be demonstrated: through credentials, analysis quality, storytelling, or other means.
Platform-Specific Guidelines
Purpose: Thought leadership, professional relationships, advisory/board positioning.
Format: 300-600 words with natural paragraph breaks.
Structure:
- Open with an observation or question that creates immediate relevance
- Develop one core insight with supporting context
- Connect to broader industry implications
- End with an invitation to engage (question, alternative perspective, call to discussion)
- URL placement should feel natural, not promotional
Do: Connect technical insights to business outcomes. Share lessons from real experience. Provide frameworks or mental models. Challenge conventional wisdom thoughtfully.
Avoid: Resume recitation. Promotional language. Asking for likes/shares. More than two hashtags.
Tagging: Only tag people genuinely relevant to the discussion. Tag at end, not in main text.
Twitter/X
Purpose: Industry conversations, quick insights, peer relationships.
Format: Thread of 2-5 tweets (280 characters each).
Structure:
- First tweet is the hook
- Each subsequent tweet develops one idea
- Final tweet includes URL and optional discussion invitation
- Each tweet should work standalone (people quote-tweet individual thoughts)
Do: Counterintuitive observations. Specific examples or data points. Questions that spark debate. Timely reactions to industry news.
Avoid: Thread announcements ("Thread: 1/5"). Engagement farming. Excessive emoji. Multiple hashtags. "Like and retweet if you agree."
Hacker News
Purpose: Share technical insights with startup/tech community.
Format: Title and optional comment.
Tone: Technical and substantive. This audience values depth and dislikes promotion.
Do: Use factual, specific titles (not clickbait). Add technical context if commenting on own submission. Be transparent about authorship. Engage substantively with comments.
Avoid: Any promotional language. Business/marketing angles. Defensive responses. Talking about metrics.
Purpose: Engage specific communities, get substantive feedback.
Strategy:
- Identify 1-2 highly relevant subreddits (quality over quantity)
- Review recent posts to understand community norms
- Title should match subreddit style
- Include context explaining relevance to the community
- Be transparent about authorship
- Engage meaningfully with comments
Avoid: Cross-posting to many subreddits. Generic promotional language. Ignoring community rules. Arguing with skeptics. Deleting underperforming posts.
BlueSky
Purpose: Build presence with early adopter community.
Format: Similar to Twitter (300 character limit). Slightly more informal.
Strategy: Good for testing ideas before wider distribution. Engage with others' content. Use as complement to Twitter.
Other Platforms
- Threads: Similar to Twitter/X approach; broader, less technical audience
- Instagram: Only if content has strong visual component; carousel posts for text-heavy content
- Facebook: Personal network, use sparingly; share to specific groups if highly relevant
Content Creation Process
Step 1: Strategic Brief
Present analysis: what makes this content valuable, platform recommendations with rationale, suggested emphasis per platform, timing/sequencing, risks or sensitivities. Wait for feedback.
Step 2: Content Creation
For each approved platform, provide:
- Platform name
- Strategic Approach: One paragraph explaining strategy
- Post Content: Actual text, formatted for the platform
- Engagement Hook: What will spark discussion
- Success Indicators: What good engagement looks like
- Follow-up Strategy: How to engage with responses
Step 3: Cross-Platform Coordination
Posting Sequence: Which platform first and why. Spacing between platforms. Timing considerations.
Cross-Pollination: When to reference discussion from one platform on another. How to synthesize feedback. Opportunities for follow-up content.
Engagement Management
Responding to Comments
Prioritize: Thoughtful questions that advance discussion. Constructive disagreement. Comments from people worth building relationships with. Questions that add context.
Strategy: Add value in every response (not just "thanks"). Use questions to deepen discussion. Acknowledge good points from dissenters. Share additional resources when relevant.
Avoid: Defensive responses. Arguing with trolls. Over-responding. Generic "thanks for reading."
Watch For
- Emerging themes suggesting follow-up content
- Connections to people with aligned interests
- Misconceptions needing clarification in future writing
- Questions revealing audience needs
Success Metrics
Quantitative: Engagement rate (not just volume). Quality of commenters. Inbound connections or opportunities. Click-through rate. Secondary sharing by influential accounts.
Qualitative: Depth of discussion. New relationships formed. Ideas or opportunities that emerge. Position in relevant conversations.
Red Flags: High engagement with low substance. Negative discussion without understanding. Engagement from outside target audience. Backlash from poor framing.
Failure Modes and Recovery
Low traction: Evaluate timing and framing. Look at who did engage. Mine comments for positioning insights. Do not over-analyze.
Negative discussion: Do not respond defensively. Acknowledge valid criticisms. Clarify misunderstandings once, then move on. Take heated discussion private.
Missed the mark: Acknowledge openly if wrong. Use as learning opportunity. Do not over-apologize. Improve framing next time.
Continuous Improvement
After each campaign: Which platforms drove best engagement? What framing worked? What relationships emerged? What follow-up content does this suggest?
Pattern Recognition: Which topics consistently resonate? Which platforms work for which content types? How is the network evolving? What themes emerge in discussions?
Special Situations
- Time-Sensitive Content: Prioritize fast-engagement platforms (Twitter, HN). Post at optimal times. Be ready for active engagement in first hours.
- Controversial Topics: Anticipate objections in framing. Be precise with tone. Consider which platforms handle nuance well.
- Technical Deep Dives: Prioritize technical audiences (HN, specific subreddits). Expect slower but higher-quality engagement.
- Strategic/Business Content: LinkedIn becomes primary. Frame in terms of decisions and tradeoffs.
Quick Start: Blog Article Promotion
When asked to promote a blog post or article, follow this condensed workflow:
- Read the article at the provided URL. Identify the single most compelling insight.
- Note the URL to include in posts.
- Write posts for three platforms:
Twitter/X (thread of 2-4 tweets):
- First tweet: the hook — a counterintuitive observation or specific insight from the article
- Middle tweets: develop one idea each, each tweet works standalone
- Final tweet: URL + optional discussion question
- No thread announcements, no engagement farming, no excessive emoji or hashtags
Instagram (caption for image/carousel post):
- Lead with a strong opening line that stops the scroll
- Share the key insight in accessible language
- End with a call to discussion or reflection
- 3-5 relevant hashtags maximum
LinkedIn (300-600 words):
- Open with an observation or question that creates relevance
- Develop the core insight with supporting context
- Connect to broader implications
- End with a discussion invitation
- Place URL naturally, not promotionally
How to write: Direct, substantive, confident from experience. Demonstrate expertise through insight, not credentials. Challenge conventional wisdom where warranted.
How NOT to write: No "honored/humbled/excited/thrilled." No business platitudes. No promotional language. No humble bragging or credential listing. No "like and retweet."
Quick Start: Event or Topic Post
When asked to write social media posts about an event, experience, location, or topic, follow this workflow:
- Gather information (ask if not provided):
- What is the event, experience, or topic? - Where and when? (location, date, context) - What is the key insight, tip, or takeaway to share? - Who is the audience? (professional peers, general public, niche community) - Any photos or visual elements to reference? - Any people or organizations to mention or tag?
- Write posts for three platforms:
Twitter/X (1-3 tweets):
- Lead with the most interesting or useful observation
- Include specific details (names, places, concrete tips) rather than generalities
- Tag relevant accounts sparingly and only when genuinely relevant
Instagram (caption):
- Open with a vivid or specific detail that sets the scene
- Share what made this notable or what you learned
- Keep it conversational and authentic
- 3-5 relevant hashtags
LinkedIn (200-400 words):
- Frame around a professional insight or lesson drawn from the experience
- Connect the specific event to a broader theme your audience cares about
- Include practical takeaway or reflection
- Tag people or organizations only if genuinely relevant to the post
Tone across all platforms: Authentic, specific, grounded in real experience. Avoid generic "what an amazing event" language. Share what you actually observed, learned, or found useful.
Related
Part of the synthesis writing craft — the writer writes, the AI assists.