Content Strategy Skill
Trigger
When the user wants to plan a content strategy, decide what content to create, figure out topics to cover, or build an editorial calendar.
Trigger phrases: "content strategy", "what should I write about", "content ideas", "blog strategy", "topic clusters", "content planning", "editorial calendar"
What This Skill Does
Generates comprehensive content strategies including:
- Topic cluster mapping (pillar + cluster content)
- Keyword research and targeting recommendations
- Content calendar with publishing cadence
- Competitor content gap analysis
- Content type recommendations per topic
- Distribution channel strategy
Process
- Gather context: Ask for niche/industry, target audience, current content (if any), and goals
- Research: Search for top-performing content in the niche, identify gaps
- Map topics: Create pillar topics with 5-10 cluster subtopics each
- Prioritise: Score topics by search volume potential, competition, and relevance
- Calendar: Build a realistic publishing schedule based on stated capacity
- Output: Structured strategy document with actionable next steps
Output Format
# Content Strategy — [Brand/Product]
## Audience
[Who you're writing for — persona summary]
## Pillar Topics
### Pillar 1: [Topic]
- Cluster: [subtopic 1] — [content type] — [priority]
- Cluster: [subtopic 2] — [content type] — [priority]
...
## Content Calendar
| Week | Topic | Type | Channel | Keywords |
|------|-------|------|---------|----------|
...
## Quick Wins
[3-5 articles that can be published this week with minimal research]
## Competitor Gaps
[Topics competitors cover that you don't — and vice versa]Tips
- Start with 2-3 pillar topics maximum. Depth > breadth.
- Prioritise topics where you have genuine expertise or unique perspective.
- Mix content types: long-form guides, listicles, case studies, opinion pieces.
- Update strategy quarterly based on performance data.