Sponsor Pitch Generator
Create compelling sponsorship proposals that convert brands into partners.
When to Use
- Reaching out to brands for sponsorship
- Responding to brand inquiries professionally
- Creating/updating your media kit
- Negotiating sponsorship terms
- Proposing collaboration ideas
Pitch Types
1. Cold Outreach Pitch
For: Brands you're approaching first
Tone: Professional, concise, value-focused
Length: 150-200 words max
Goal: Get a response/meeting2. Inquiry Response
For: Brands who contacted you
Tone: Enthusiastic, detailed, collaborative
Length: 200-300 words
Goal: Move to negotiation3. Media Kit
For: Professional overview document
Format: PDF or webpage
Content: Stats, demographics, past work, rates
Goal: Establish credibility and valueCold Outreach Template
SUBJECT: Partnership Idea: [Your Channel] x [Brand] - [Specific Angle]
Hi [Name/Team],
I'm [Your Name], creator of [Channel Name] where I help [audience] with [topic].
I've been a genuine fan of [Brand/Product] since [authentic connection], and I
have an idea that could introduce your product to [X] engaged viewers.
WHY THIS MAKES SENSE:
• My audience: [Specific demographic that matches their target]
• Past success: [Relevant brand collaboration result]
• Natural fit: [Why your content aligns with their product]
THE IDEA:
[One compelling collaboration concept in 2-3 sentences]
QUICK STATS:
• [X] subscribers | [X] monthly views
• [X%] engagement rate
• Audience: [Key demographic]
I've attached my media kit with more details. Would you be open to a quick
call this week to explore this?
Best,
[Name]
[Channel link]
[Social links]Inquiry Response Template
SUBJECT: RE: [Their Subject] - Excited to Collaborate!
Hi [Name],
Thank you so much for reaching out! I'm thrilled that [Brand] is interested
in working together.
I've been [authentic connection to brand/product], so this feels like a
natural fit for my channel and audience.
ABOUT MY AUDIENCE:
[Brief description of who watches and why they'd care about this brand]
COLLABORATION IDEAS:
Based on what works best for my audience, here are a few formats that
could be effective:
1. [Format A]: [Brief description and why it works]
2. [Format B]: [Brief description and why it works]
3. [Format C]: [Brief description and why it works]
WHAT I'D NEED:
• Product samples/access
• Key messaging points
• Timeline requirements
• Budget range (to ensure we can create something great)
I've attached my media kit with detailed statistics and examples of past
brand integrations.
Looking forward to discussing how we can create something amazing together!
Best,
[Name]Media Kit Structure
═══════════════════════════════════════════════════════════════
[CHANNEL NAME] MEDIA KIT
"[Your tagline]"
Updated: [Month Year]
═══════════════════════════════════════════════════════════════
📺 CHANNEL OVERVIEW
─────────────────────────────────────────────────────────────
[2-3 sentence description of what you do and who you help]
Platform Focus: [YouTube / TikTok / Both / Multi-platform]
Content Niche: [Primary] + [Secondary]
Posting Schedule: [X videos/week]
Active Since: [Year]
📊 CHANNEL STATISTICS
─────────────────────────────────────────────────────────────
YOUTUBE:
• Subscribers: [X]
• Monthly Views: [X]
• Average Views/Video: [X]
• Watch Time (monthly): [X hours]
• CTR: [X%]
• Engagement Rate: [X%]
TIKTOK:
• Followers: [X]
• Monthly Views: [X]
• Average Views/Video: [X]
• Engagement Rate: [X%]
OTHER PLATFORMS:
• Instagram: [X] followers
• Twitter: [X] followers
• Newsletter: [X] subscribers
👥 AUDIENCE DEMOGRAPHICS
─────────────────────────────────────────────────────────────
GENDER:
• Male: [X%]
• Female: [X%]
• Other/Not specified: [X%]
AGE:
• 18-24: [X%]
• 25-34: [X%]
• 35-44: [X%]
• 45-54: [X%]
• 55+: [X%]
PRIMARY AGE GROUP: [X-X]
GEOGRAPHY:
• United States: [X%]
• [Country 2]: [X%]
• [Country 3]: [X%]
• [Country 4]: [X%]
• Other: [X%]
DEVICE:
• Mobile: [X%]
• Desktop: [X%]
• TV: [X%]
AUDIENCE INTERESTS:
• [Interest 1]
• [Interest 2]
• [Interest 3]
• [Interest 4]
🎬 CONTENT FORMATS
─────────────────────────────────────────────────────────────
LONG-FORM (YouTube):
• Reviews & Comparisons
• Tutorials & How-Tos
• Vlogs & Day-in-the-Life
• [Other formats you do]
SHORT-FORM (TikTok/Shorts):
• Quick Tips
• Product Showcases
• Behind-the-Scenes
• [Other formats]
🤝 PARTNERSHIP OPTIONS
─────────────────────────────────────────────────────────────
DEDICATED VIDEO
Full video featuring your product/service
• Length: [X-X minutes]
• Includes: Intro, demo, review, CTA
• Deliverables: [List what's included]
• Starting at: $[X]
INTEGRATED SPONSORSHIP
60-90 second segment within larger video
• Placement: Intro / Mid-roll / End
• Includes: Product mention, demo, CTA
• Starting at: $[X]
SHORT-FORM CONTENT
TikTok/Shorts/Reels featuring your product
• Quantity: [X] videos
• Platforms: [List]
• Starting at: $[X] per video
ADDITIONAL OPTIONS:
• Affiliate links: [Commission structure]
• Social posts: $[X] per post
• Live stream integration: $[X]
• Product giveaway: $[X]
Custom packages available upon request.
📈 PAST BRAND PARTNERSHIPS
─────────────────────────────────────────────────────────────
[BRAND 1]
• Campaign: [Description]
• Results: [Views, engagement, conversions if available]
• Format: [Video type]
• [Link to video]
[BRAND 2]
• Campaign: [Description]
• Results: [Metrics]
• Format: [Type]
• [Link]
[BRAND 3]
• Campaign: [Description]
• Results: [Metrics]
• Format: [Type]
• [Link]
TESTIMONIAL:
"[Quote from past brand partner]"
— [Name], [Title] at [Brand]
✅ WHY WORK WITH ME
─────────────────────────────────────────────────────────────
• [Unique value prop 1]
• [Unique value prop 2]
• [Unique value prop 3]
• [Unique value prop 4]
📧 CONTACT
─────────────────────────────────────────────────────────────
Business Inquiries: [email]
Website: [URL]
YouTube: [URL]
TikTok: [URL]
Instagram: [URL]
Response Time: Within 48 hours
═══════════════════════════════════════════════════════════════Rate Calculation Guide
PRICING FACTORS:
─────────────────────────────────────────────────────────────
1. View Count: $X per 1,000 views (CPM)
- Industry average: $20-50 CPM
- Tech/Finance niche: $30-100 CPM
- Entertainment: $10-30 CPM
2. Engagement Rate: Premium for high engagement
- 5%+ engagement: Add 20-50% premium
- Viral potential: Add 50-100% premium
3. Production Value: Professional vs casual
- High production: Higher rates
- Multiple deliverables: Package pricing
4. Exclusivity: Competitor restrictions
- Category exclusivity: Add 25-50%
- Platform exclusivity: Add 15-25%
5. Usage Rights: Beyond YouTube
- Social media repost: Add 25%
- Website/ads: Add 50-100%
- Perpetual rights: Add 100-200%
QUICK FORMULA:
Base Rate = (Average Views × CPM) + Engagement Premium + Production Value
Example:
100K avg views × $30 CPM = $3,000 base
+ 10% engagement premium = $3,300
+ High production (+$500) = $3,800
= Quote: $4,000 (round up)How to Use
Generate Cold Pitch
Create a sponsorship pitch for:
Brand: [Company name]
Product: [What they sell]
My channel: [Description, stats]
Why it fits: [Connection to brand]Create Media Kit
Generate a media kit with:
Channel name: [Name]
Niche: [Topic]
Stats: [Subscribers, views, etc.]
Demographics: [Age, gender, location]
Past sponsors: [List if any]Response to Brand Inquiry
Help me respond to this brand inquiry:
[Paste their email]
My channel: [Brief description]
My rates: [If you have them]Sponsorship Checklist
Before sending pitch:
- Personalized to specific brand/person
- Authentic connection to product stated
- Clear value proposition
- Specific collaboration idea included
- Stats are current and accurate
- Media kit attached
- Clear CTA (meeting/call)
- Professional formatting
- Proofread for errors
Before accepting sponsorship:
- Deliverables clearly defined
- Timeline agreed upon
- Payment terms clear
- Usage rights specified
- FTC disclosure requirements understood
- Contract reviewed