solo-content-gen（单独的内容生成）

/content-gen

Generate a promotion content pack from a project's PRD or README. Produces 3 ready-to-use content pieces: LinkedIn post, Reddit answer draft, and Twitter/X thread. For video scripts, use /video-promo.

MCP Tools (use if available)

• kb_search(query) — find related methodology and principles
• project_info(name) — get project details, stack, description
• project_code_search(query, project) — find key features in codebase

If MCP tools are not available, fall back to Glob + Grep + Read.

Steps

1. Parse project from $ARGUMENTS.

- If project name: find PRD at docs/prd.md, or README.md, or CLAUDE.md. - If path: read directly. - If empty: ask via AskUserQuestion — "Which project to generate content for?"

1. Extract core messaging from PRD/README (parallel reads):

- Problem: What pain does this solve? (1 sentence) - Solution: What does the product do? (1 sentence) - ICP: Who is the target user? (persona) - Key features: Top 3-5 differentiating features - Unique angle: What nobody else does (gap from research.md if exists) - Social proof: Any metrics, users, downloads (if available)

1. Forced reasoning — messaging framework:

Before generating content, write out: - Hook: What stops the scroll? (pain point or surprising stat) - Proof: Why should they believe you? (demo, numbers, authority) - CTA: What's the one action? (try, sign up, download) - Tone: Based on ICP — casual/professional/technical/friendly

1. Generate content pieces:

### 4a. LinkedIn Post Format: Hook line → Story (before/after) → Insight → CTA - 1300-1500 chars max - First line is the hook (visible before "see more") - Use line breaks for readability - End with question to drive engagement

### 4b. Reddit Answer Draft Format: Helpful answer that naturally mentions the product - NOT promotional — value-first, product mention is secondary - Suggest 3-5 subreddits where this would be relevant - Write as if answering someone's genuine question - Include "disclaimer: I built this" transparency

### 4c. Twitter/X Thread (5-7 tweets) Format: Hook tweet → Problem → Solution → Demo → Social proof → CTA - Each tweet: 240-280 chars max - Tweet 1: standalone hook (works without thread) - Last tweet: CTA with link - Include emoji sparingly (1-2 per tweet max)

1. Write content pack to docs/content-pack.md:

   # Content Pack: {Project Name}

   **Generated:** {YYYY-MM-DD}
   **ICP:** {target persona}
   **Core message:** {one-line value prop}

   ## Messaging Framework
   - **Hook:** {hook}
   - **Proof:** {proof}
   - **CTA:** {cta}

   ---

   ## 1. LinkedIn Post
   {ready to copy-paste}

   ## 2. Reddit Draft
   **Target subreddits:** r/..., r/..., r/...
   {answer draft}

   ## 3. Twitter/X Thread
   {numbered tweets}

   > For video script, run `/video-promo {project}`.

   ---
   *Generated by /content-gen. Edit before publishing.*

1. Output summary — print core message + list of generated content pieces.

Notes

• All content is draft — always review before publishing
• Reddit draft should feel genuinely helpful, not promotional
• For video scripts, use /video-promo (owns video generation entirely)
• Rerun after major product updates to refresh messaging
• Works best with detailed PRD — falls back to README if no PRD

Common Issues

No PRD found

Cause: Project doesn't have docs/prd.md or README. Fix: Provide a project path with PRD, or run /validate first to generate one.

Content too generic

Cause: PRD lacks specific differentiators or ICP details. Fix: Ensure PRD has detailed problem statement, ICP persona, and unique angle. Add research.md for competitive context.

Wrong tone for audience

Cause: ICP not clearly defined in PRD. Fix: Specify the target audience in PRD. LinkedIn = professional, Reddit = casual/technical, Twitter = punchy/conversational.