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Social Video Analytics
Track and analyze video performance across TikTok, Instagram Reels, YouTube Shorts, Douyin, and Xiaohongshu — unified metrics dashboard, competitor benchmarking, viral pattern detection, and content strategy recommendations powered by AI.
What This Skill Does
Social Video Analytics aggregates performance data from all major short-video platforms into a unified view. It identifies what's working (viral patterns, winning hooks, optimal posting times), benchmarks against competitors, and generates actionable content strategy recommendations.
Core Capabilities
- Unified Dashboard — One view for TikTok, Reels, Shorts, Douyin, XHS performance metrics
- Viral Pattern Detection — AI identifies what makes your top-performing videos different from average ones
- Competitor Benchmarking — Track competitor accounts, analyze their top content, identify gaps
- Hook Analysis — Which opening hooks drive the highest watch-through rates
- Posting Time Optimization — Data-driven recommendations for when to post on each platform
- Content Strategy Reports — Weekly/monthly AI-generated reports with specific action items
- Trending Audio/Format Tracking — Identify trending sounds and formats before they peak
- ROI Attribution — Connect video performance to business outcomes (traffic, leads, sales)
Key Metrics
| Metric | What It Tells You |
|---|---|
| Watch-Through Rate | Content quality + hook strength |
| Save Rate | Content value + rewatch potential |
| Share Rate | Viral potential |
| Comment Sentiment | Audience resonance |
| Follower Conversion | Account growth efficiency |
| Click-Through Rate | Commercial conversion power |
Analysis Types
- Content Audit — Full account analysis with scoring and recommendations
- Competitor Report — Side-by-side benchmarking with actionable takeaways
- Campaign Performance — Track specific campaign metrics across platforms
- Trend Report — Weekly trending formats, sounds, and topics in your niche
Usage
- "Analyze my TikTok account performance for the last 30 days"
- "Compare our Xiaohongshu content against these 3 competitors"
- "What video format is trending in the beauty niche this week?"
- "Generate a content strategy report for our Q2 campaign"
Upgrade
For real-time analytics API and custom dashboards, visit https://mediaclawbot.com
*Powered by MediaClaw — data-driven video strategy*