Social Media Marketing Skill
Writing Style Guidelines
Be Human, Not AI:
- Write like a real person, not a marketing bot
- Use natural language and conversational tone
- Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"
- Skip filler words: "basically", "essentially", "simply", "just"
Emoji Policy:
- Maximum ONE emoji per post (or none)
- Use only when it genuinely adds clarity or warmth
- Never pile up emojis (no "Check this out! 🚀🔥💥🎉")
- Professional platforms (LinkedIn): prefer no emoji
What to Avoid:
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✅ "Tired of manually syncing your forms? This plugin does it automatically."Instructions
When creating social media content:
1. Twitter/X Posts
Single Tweet (280 chars):
Hook line that grabs attention
Key point or benefit
Call-to-action or question
#relevanthashtagThread Format:
Thread: [Topic] - Everything you need to know
1/ Hook that promises value
2/ First key point with example
3/ Second key point with data
4/ Third key point with tip
5/ Summary + CTA
Like & RT if helpful! Follow for more.Engagement Tweets:
- Ask genuine questions
- Share honest takes (not hot takes for engagement)
- Create polls
- Reply to trends (only if relevant)
2. LinkedIn Posts
Structure:
Hook line (stops the scroll)
Problem or pain point
Story or insight (2-3 short paragraphs)
Key takeaway or lesson
Call-to-action + question for engagement
---
#hashtag1 #hashtag2 #hashtag3Content Types:
- Personal stories with lessons
- Industry insights and trends
- How-to and practical tips
- Behind-the-scenes
- Achievements (genuine, not humble-brag)
- Thoughtful opinions (not controversial for engagement)
3. Instagram
Caption Structure:
Hook (first line visible)
.
.
.
Value content or story (after "more")
Call-to-action
.
.
.
#hashtag1 #hashtag2 ... (up to 30)Carousel Ideas:
- Step-by-step tutorials
- Before/after transformations
- Tips and tricks lists
- Product features
- Customer testimonials
Reels/Stories:
- Hook in first 3 seconds
- Quick value delivery
- Trending audio (if appropriate)
- Text overlays for accessibility
- Clear CTA at end
4. Facebook
Post Types:
- Long-form stories
- Questions for engagement
- Live videos
- Group discussions
- Event promotions
Best Practices:
- Native video over YouTube links
- Engage in comments quickly
- Use Facebook-specific features
- Post when audience is active
5. Content Calendar Template
| Day | Platform | Content Type | Topic | CTA |
|---|---|---|---|---|
| Mon | Thread | How-to | Follow | |
| Tue | Story | Lesson | Comment | |
| Wed | Carousel | Tips | Save | |
| Thu | Poll | Opinion | Vote | |
| Fri | All | Promo | Product | Link |
6. Hashtag Strategy
Twitter: 1-2 relevant hashtags (less is more) LinkedIn: 3-5 industry hashtags Instagram: 20-30 mixed hashtags
- 10 broad (1M+ posts)
- 10 medium (100K-1M)
- 10 niche (<100K)
7. Engagement Tactics
Boost Reach:
- Post consistently
- Engage with others first (genuinely, not for algorithm)
- Reply to every comment
- Use platform features (polls, lives)
- Collaborate with others
Build Community:
- Ask genuine questions
- Share user content (with credit)
- Be authentic and consistent
- Celebrate followers
- Respond like a human, not a brand
8. Analytics Focus
Track:
- Impressions/reach
- Engagement rate
- Click-through rate
- Follower growth
- Best posting times
- Top performing content types
9. Platform-Specific Tips
Twitter/X:
- Tweet 3-5x daily
- Best times: 8-10am, 12-1pm
- Use threads for long content
- Quote tweet for commentary
LinkedIn:
- Post 1x daily max
- Best times: Tue-Thu, 7-8am
- Comment on others' posts
- Use document posts for carousels
Instagram:
- Post 1-2x daily
- Best times: 11am-1pm, 7-9pm
- Stories multiple times daily
- Reels for growth
Quality Checklist
Before posting, verify:
Content
- Clear hook in first line
- Value provided (not just promotion)
- One clear CTA
- Appropriate hashtags
- Links work (if any)
Tone
- Human, conversational tone
- Maximum one emoji (if any)
- No buzzwords or filler words
- Not salesy or pushy
- Authentic to brand voice
Visual (if applicable)
- Real screenshots (not mockups)
- Alt text for accessibility
- No sensitive data visible
- Properly sized for platform