Social Calendar System Skill
When to Use
- Planning monthly/quarterly content cadences across multiple channels.
- Coordinating creative, copy, compliance, and publishing teams.
- Tracking asset production status, approvals, and performance follow-ups.
Framework
- Planning Grid – date, channel, campaign, hook, CTA, creative needs, owner.
- Workflow Stages – concept → copy → creative → compliance → scheduled → published → recap.
- Approval Matrix – stakeholder list, SLAs, fallback approvers, escalation criteria.
- Publishing Toolkit – UTMs, tagging, asset specs, accessibility checklist.
- Retrospective Tracker – performance snapshot, learnings, reuse tags.
Templates
- Calendar spreadsheet template with filters and status columns.
- Approval routing form + automated reminder checklist.
- Publishing checklist with QA steps per platform.
- GTM Agents Channel Prompt Library – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.
- Weekly Performance Packet – table covering reach, engagement, click/share ratio, SQL influence, sentiment summary.
- Crisis Escalation Tree – Social Media Manager → Marketing Director → Comms lead.
Tips
- Define color-coding or status chips to quickly spot blockers.
- Record creative/performance notes to accelerate future refresh cycles.
- Pair with
build-social-calendar for auto-populated grids. - Set guardrails: per-channel minimum engagement rate (e.g., LinkedIn ≥2.5%, X ≥1.5%), unsubscribe or opt-out thresholds for paid boosts.
- Mirror GTM Agents cadence: Monday plan review, Wednesday creative QA, Friday performance readout.
- Keep an escalation macro ready—if sentiment dips below GTM Agents's acceptable range (RAG red), pause scheduled posts within 15 minutes.
GTM Agents Social Orchestration Overlay
- Channel Pods – assign pod leads per platform with shared brief + KPIs.
- Creative Sprint Sync – align with design/creative team on asset counts, format specs, and deadlines.
- Distribution Tree – map how primary stories cascade into derivative assets (threads, carousels, reels, shorts).
- Insights Loop – every Friday, share the Weekly Performance Packet with Growth, Demand Gen, and Exec comms.
Reporting Template
Week Ending: <Date>
Channel | Goal | Target KPI | Actual | Guardrail | Notes
LinkedIn | Demand gen POV | Engagement ≥2.5% | 3.1% | 1.8% | Exceeded; repurpose for email snippet
X | Thought leadership | CTR ≥1.5% | 1.1% | 1.0% | Slight dip; test hook variant
...
Top Performing Assets:
- <Title> – reason, reuse plan
Risks/Escalations:
- <Issue> – owner, action
Guardrail Actions
- Pause channel queue if guardrail broken twice in 48h and notify Marketing Director.
- Trigger Playwright-driven QA if landing page links change mid-campaign.
- Use Sequential Thinking to run a quick RCA when sentiment scores fall below threshold for two consecutive reports.
