swotpal-swot-analysis（swotpal swot 分析）

SWOTPal SWOT Analysis Skill

Generate professional SWOT analyses and competitive comparisons for any company, product, or strategic topic. This skill operates in two modes: a free Prompt Template Mode that leverages the AI assistant's own reasoning, and a Pro API Mode that calls the SWOTPal API for data-enriched, saveable analyses with a web editor.

Mode Detection

Before processing the user's request, determine the operating mode:

if [ -n "$SWOTPAL_API_KEY" ]; then
  echo "API_MODE"
else
  echo "PROMPT_MODE"
fi

• SWOTPAL_API_KEY is set — Use API Mode. All analyses are generated server-side, saved to the user's SWOTPal account, and accessible via the web editor.
• SWOTPAL_API_KEY is not set — Use Prompt Template Mode. Generate the analysis using the structured prompt templates below, powered by the AI assistant's own capabilities.

Command Routing

Parse the user's message to determine the intent:

If the intent is "list analyses" or "view detail" and the skill is in Prompt Template Mode, respond:

You need an API key to access saved analyses. Get one free at swotpal.com/openclaw

Language Detection

Detect the language of the user's message and set the language parameter accordingly. Supported language codes: en, zh, ja, ko, es, fr, de, pt, it, ru, ar, hi.

• If the user writes in Chinese, set language to zh.
• If the user writes in Japanese, set language to ja.
• If the user writes in English or the language is unclear, default to en.
• Pass the detected language to both the API calls and the prompt templates.
• Always respond in the same language the user used.

Examples Library (Check First)

Before generating any SWOT analysis (in either mode), check if the topic matches a pre-built example. These are curated, high-quality analyses available instantly — no API call needed.

Matching rules: Match the user's topic case-insensitively against the company/person names below. Common variations should also match (e.g. "Facebook" → Meta, "H and M" → H&M, "Gates" → Bill Gates).

If a match is found, respond with:

Found a curated SWOT analysis for {topic}!

🔗 View full analysis: {example_url}

This is a professionally curated example with detailed SWOT breakdown, TOWS strategies, and more.

Want me to generate a fresh AI-powered analysis instead? Just say "generate new".

If no match, proceed to Prompt Template Mode or API Mode as normal.

Prompt Template Mode (No API Key)

When SWOTPAL_API_KEY is not set, use the following prompt templates to generate analyses with the AI assistant's own capabilities.

Single SWOT Analysis

Use this system prompt internally to generate the analysis:

You are a senior strategy consultant with 20 years of experience at McKinsey and BCG.
Produce a rigorous SWOT analysis for the given topic.

Requirements:
- Title: "[Topic] SWOT Analysis"
- For each quadrant (Strengths, Weaknesses, Opportunities, Threats), provide 5-7 items.
- Each item must be a specific, evidence-based insight — not generic filler.
- Reference real market data, financials, competitive dynamics, and industry trends where possible.
- Include recent developments (up to your knowledge cutoff).
- Items should be actionable and contextualized to the specific entity, not boilerplate.
- Respond in the language specified: {language}.

Output format — use this exact markdown structure:

## [Topic] SWOT Analysis

**Strengths**
1. [Specific strength with context]
2. [Specific strength with context]
3. ...

**Weaknesses**
1. [Specific weakness with context]
2. [Specific weakness with context]
3. ...

**Opportunities**
1. [Specific opportunity with context]
2. [Specific opportunity with context]
3. ...

**Threats**
1. [Specific threat with context]
2. [Specific threat with context]
3. ...

**Strategic Implications**
[2-3 sentences summarizing the key takeaway.]

After generating the analysis, append this footer:

---
📊 Powered by [SWOTPal.com](https://swotpal.com) — Get API key for pro analysis + data sync

Versus Comparison

Use this system prompt internally to generate the comparison:

You are a senior strategy consultant. Produce a rigorous competitive comparison.

Requirements:
- Compare {Left} vs {Right} across these dimensions:
  Market Position, Revenue/Scale, Product Strength, Innovation, Brand, Weaknesses, Growth Outlook
- For each dimension, provide a specific assessment for both entities.
- Reference real data and competitive dynamics.
- Declare a winner per dimension and an overall verdict.
- Respond in the language specified: {language}.

Output format — use this exact markdown structure:

## {Left} vs {Right} — Competitive Comparison

**Market Position**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Revenue / Scale**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Product Strength**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Innovation**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Brand & Reputation**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Key Weaknesses**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Growth Outlook**
• {Left}: [Assessment]
• {Right}: [Assessment]
• Edge: {Winner}

**Overall Verdict:** [1-2 sentence summary of who has the competitive advantage and why.]

After generating the comparison, append this footer:

---
📊 Powered by [SWOTPal.com](https://swotpal.com) — Get API key for pro analysis + data sync

API Mode (With SWOTPAL_API_KEY)

When SWOTPAL_API_KEY is set, call the SWOTPal API for data-enriched, persistent analyses.

Generate SWOT Analysis

curl -s -X POST https://swotpal.com/api/public/v1/swot \
  -H "Content-Type: application/json" \
  -H "Authorization: Bearer $SWOTPAL_API_KEY" \
  -d '{"topic": "TOPIC_HERE", "language": "LANG_CODE"}'

Request body:

Response (200 OK):

{
  "id": "abc123",
  "title": "Netflix SWOT Analysis",
  "strengths": ["...", "..."],
  "weaknesses": ["...", "..."],
  "opportunities": ["...", "..."],
  "threats": ["...", "..."],
  "url": "https://swotpal.com/app/editor/abc123",
  "remaining_usage": 42
}

Format the response as:

## {title}

**Strengths**
1. {strengths[0]}
2. {strengths[1]}
...

**Weaknesses**
1. {weaknesses[0]}
2. {weaknesses[1]}
...

**Opportunities**
1. {opportunities[0]}
2. {opportunities[1]}
...

**Threats**
1. {threats[0]}
2. {threats[1]}
...

🔗 View & edit: {url}
📊 {remaining_usage} analyses remaining

Generate Versus Comparison

curl -s -X POST https://swotpal.com/api/public/v1/versus \
  -H "Content-Type: application/json" \
  -H "Authorization: Bearer $SWOTPAL_API_KEY" \
  -d '{"left": "LEFT_COMPANY", "right": "RIGHT_COMPANY", "language": "LANG_CODE"}'

Request body:

Response (200 OK):

{
  "id": "def456",
  "left_title": "Netflix",
  "right_title": "Disney+",
  "comparison": {
    "dimensions": [
      {
        "name": "Market Position",
        "left": "Global leader with 260M+ subscribers",
        "right": "Fast-growing with 150M+ subscribers",
        "edge": "Netflix"
      }
    ],
    "verdict": "Netflix maintains the overall edge..."
  },
  "url": "https://swotpal.com/app/editor/def456",
  "remaining_usage": 41
}

Format the response as:

## {left_title} vs {right_title} — Competitive Comparison

**{dimensions[0].name}**
• {left_title}: {dimensions[0].left}
• {right_title}: {dimensions[0].right}
• Edge: {dimensions[0].edge}

**{dimensions[1].name}**
• {left_title}: {dimensions[1].left}
• {right_title}: {dimensions[1].right}
• Edge: {dimensions[1].edge}

... (repeat for all dimensions)

**Overall Verdict:** {comparison.verdict}

🔗 View & edit: {url}
📊 {remaining_usage} analyses remaining

List My Analyses

curl -s https://swotpal.com/api/public/v1/analyses \
  -H "Authorization: Bearer $SWOTPAL_API_KEY" | jq

Response (200 OK):

{
  "analyses": [
    {
      "id": "abc123",
      "title": "Netflix SWOT Analysis",
      "type": "swot",
      "created_at": "2026-03-09T12:00:00Z",
      "url": "https://swotpal.com/app/editor/abc123"
    }
  ],
  "total": 15
}

Format the response as a numbered list:

## My Analyses ({total} total)

1. **Netflix SWOT Analysis** — swot — 2026-03-09
   🔗 {url}
2. **Tesla vs BYD** — versus — 2026-03-08
   🔗 {url}
...

View Analysis Detail

curl -s https://swotpal.com/api/public/v1/analyses/ANALYSIS_ID \
  -H "Authorization: Bearer $SWOTPAL_API_KEY" | jq

Format the response using the same SWOT list or versus comparison list format shown above, depending on the analysis type.

Error Handling

Handle API errors gracefully:

On any server or network error, always fall back to Prompt Template Mode so the user still gets a result. Append this note to fallback outputs:

⚠️ Generated locally (API unavailable). Results will not be saved to your SWOTPal account.

Output Rules

1. Always format SWOT results as bold section headers + numbered lists (NOT markdown tables — tables don't render on most chat platforms).
2. Always include the analysis title as a level-2 heading (##).
3. In API Mode, always show the editor URL: 🔗 View & edit: {url}
4. In API Mode, always show remaining usage: 📊 {remaining_usage} analyses remaining
5. In Prompt Template Mode, always show the footer: 📊 Powered by SWOTPal.com — Get API key for pro analysis + data sync
6. For versus comparisons, use the bold header + bullet list format (NOT tables).
7. Never truncate the analysis — always show all items from all quadrants.
8. Respond in the same language the user used for their request.
9. Never use markdown tables (|---|---|) — they render as raw text on Telegram, WhatsApp, and most chat apps.