company-research（公司研究）

Company Research Skill (Customer/Competitor)

Goal

To generate a specialized background research report based on the target's role:

• For Customers (甲方): Focus on purchasing power, strategic needs, and tender history to aid sales/bidding.
• For Competitors (对手): Focus on product capabilities, pricing strategies, winning cases, and weaknesses to aid competitive analysis.

Trigger

Use this skill when the user asks to "research a company" and specifies (or context implies) if it is a Customer or Competitor.

Workflow

1. Analyze Request:

- Extract Company Name (e.g., "中国农业发展银行"). - Determine Target Type based on user input: - Customer/Client: If user says "customer", "selling to", "bid for", "甲方". - Competitor/Rival: If user says "competitor", "rival", "opponent", "竞品", "对手".

1. Information Retrieval (Use Tavily AI Search with fallback to web_search and web_fetch): SEARCH METHOD PRIORITY: IMPORTANT: How to use Tavily: # Example Tavily search command: python3 ~/.claude/skills/company-research/tavily_search.py "信雅达科技 600571 企查查" 5 advanced # The script returns JSON with: # - answer: AI-generated summary # - results: Array of {title, url, content, score} If TAVILY_API_KEY is not set: STEP 1: Determine if company is listed: STEP 2: Execute targeted searches based on company type: IMPORTANT Search Strategy Guidelines:

1. Primary: Tavily AI Search (Recommended) - Use the Bash tool to call: python3 ~/.claude/skills/company-research/tavily_search.py "query" 5 advanced - Tavily provides AI-optimized, structured results with better Chinese content support - Returns: JSON with answer summary + detailed results with content extraction - Requires: TAVILY_API_KEY environment variable (get from https://tavily.com) 2. Fallback: WebSearch (If Tavily unavailable or fails) - Use web_search tool as backup - Less reliable for Chinese company searches but still useful - The script will return an error message with instructions - Automatically fall back to using web_search tool - Inform user: "Tavily未配置,使用WebSearch备用方案,搜索质量可能较低" - First search: "[Name] 股票代码" OR "[Name] 上市公司" - If listed, note the stock code (e.g., 600571, 300571) and exchange (上交所/深交所) - Listed companies have much richer public data available through: - 巨潮资讯网 (cninfo.com.cn) - Official disclosure platform - Annual reports (年报) - Comprehensive business and financial data - Quarterly reports (季报) - Recent performance updates - Company announcements (公告) - Major events and contracts - Use multiple search queries with different keyword combinations - Try both Chinese and English terms for better coverage - Use specific data source names (企查查, 天眼查, 政府采购网, 巨潮资讯网) in queries - For government procurement, try multiple site operators - If initial searches fail, try alternative keywords - Combine official sources (company website) with third-party sources (news, reports) - Special handling for listed companies: Add searches for annual reports, investor relations, and disclosure platforms - Common Search (Base Info) - Try in order until successful: - Primary: "[Name] 企查查" OR "[Name] 天眼查" OR "[Name] qcc.com" OR "[Name] tianyancha.com" - Backup: "[Name] 工商信息" OR "[Name] 注册资本 法人" OR "[Name] company registration" - Alternative: "[Name] 官网" OR "[Name] official website" OR "[Name] about us" - Funding: "[Name] 融资" OR "[Name] 投资" OR "[Name] funding" OR "[Name] IPO" - Listed Company Check: "[Name] 股票代码" OR "[Name] 上市公司" OR "[Name] stock code" - Listed Company Enhanced Search (If company is listed): - Annual Report: "[Name] 年报 PDF" OR "[Name] 年度报告" OR "[Name] annual report" - Disclosure Platform: "[Name] 巨潮资讯网" OR "[Name] cninfo.com.cn" OR "[Name] 公告" - Investor Relations: "[Name] 投资者关系" OR "[Name] IR" OR "[Name] investor relations" - Financial Data: "[Name] 财报" OR "[Name] 营收" OR "[Name] financial report" - Business Analysis: "[Name] 主营业务构成" OR "[Name] 业务分析" OR "[Name] business segments" - Branch A: If Target is CUSTOMER (Buyer) - Try multiple search strategies: - Search 1 (Company Profile): - "[Name] 简介 主营业务" OR "[Name] 年报" OR "[Name] annual report" - "[Name] 公司介绍" OR "[Name] company profile" - If listed: "[Name] 巨潮资讯网 年报" OR "[Name] 投资者关系" - Search 2 (Strategy/News): - "[Name] 数字化转型 2025" OR "[Name] 信息化建设 2024" - "[Name] IT战略" OR "[Name] digital transformation" - If listed: "[Name] 年报 信息化" OR "[Name] 数字化战略 年报" - Search 3 (Tender History) - Try multiple approaches: - "[Name] 招标 site:ccgp.gov.cn" (中国政府采购网) - "[Name] 中标 site:ccgp.gov.cn" - "[Name] 采购公告" OR "[Name] 招标公告" - If site: fails, try: "[Name] 政府采购网 招标" - Alternative: "[Name] 采购 site:各省政府采购网" - Search 4 (Tender Details): - "[Name] 软件采购 中标" OR "[Name] IT项目 招标" - "[Name] 信息系统 采购" - "[Name] 云计算 招标" OR "[Name] 数据中心 采购" - Search 5 (Risk Check): - "[Name] 经营异常" OR "[Name] 行政处罚" - "[Name] 法律诉讼" OR "[Name] lawsuit" - If listed: "[Name] 风险提示 年报" OR "[Name] 诉讼事项" - Search 6 (Credit/Finance): - "[Name] 失信" OR "[Name] 欠款" - "[Name] 财务风险" OR "[Name] 负面新闻" - If listed: "[Name] 财务报表" OR "[Name] 资产负债率" - Search 7 (Industry Position): - "[Name] 行业地位" OR "[Name] 市场排名" - "[Name] 规模" OR "[Name] industry ranking" - If listed: "[Name] 行业分析 年报" OR "[Name] 市场份额" - Branch B: If Target is COMPETITOR (Seller) - Try multiple search strategies: - Search 1 (Company & Product): - "[Name] 官网 产品" OR "[Name] official website products" - "[Name] 解决方案" OR "[Name] solutions" - If listed: "[Name] 主营业务 年报" OR "[Name] 产品线 年报" - Search 2 (Tech & Certs): - "[Name] 技术架构" OR "[Name] 专利" - "[Name] 软著" OR "[Name] 资质认证" - "[Name] technology" OR "[Name] patents" - If listed: "[Name] 研发投入 年报" OR "[Name] 核心技术" - Search 3 (Winning Cases) - Try multiple approaches: - "[Name] 中标 site:ccgp.gov.cn" - "[Name] 政府采购 中标" - If site: fails, try: "[Name] 中标公告" OR "[Name] 中标案例" - Alternative: "[Name] 成功案例" OR "[Name] 客户案例" - Search 4 (Pricing Analysis): - "[Name] 中标金额" OR "[Name] 投标价格" - "[Name] 报价策略" OR "[Name] pricing" - "[Name] 贴顶报价" OR "[Name] 低价中标" - Search 5 (Customer Cases): - "[Name] 客户案例" OR "[Name] 成功案例" - "[Name] 合作客户" OR "[Name] customer cases" - If listed: "[Name] 重大合同 年报" OR "[Name] 主要客户" - Search 6 (Negative Info): - "[Name] 投诉" OR "[Name] 纠纷" - "[Name] 验收失败" OR "[Name] 问题" - "[Name] complaints" OR "[Name] issues" - If listed: "[Name] 诉讼事项 年报" OR "[Name] 风险提示" - Search 7 (Market & Partners): - "[Name] 合作伙伴" OR "[Name] 战略合作" - "[Name] 生态" OR "[Name] partners" - If listed: "[Name] 战略合作 年报" OR "[Name] 合作伙伴 公告" - Search 8 (News & Updates): - "[Name] 新闻 2025" OR "[Name] 融资 2024" - "[Name] 产品发布" OR "[Name] news" - If listed: "[Name] 公告 巨潮资讯网" OR "[Name] 重大事项" - Search 9 (Financial Performance) - For listed companies: - "[Name] 营收 年报" OR "[Name] 利润 财报" - "[Name] 业绩" OR "[Name] 财务数据" - "[Name] 毛利率" OR "[Name] 净利润"

1. Synthesize & Format:

- Select the appropriate template below based on Target Type. - Filter out advertisements and irrelevant content. - For listed companies: Prioritize data from annual reports and official disclosures - Annual reports contain: 主营业务构成, 营收, 利润, 研发投入, 核心技术, 重大合同, 风险提示 - Use web_fetch on annual report PDFs or HTML pages for detailed extraction - Cross-reference official disclosures with news reports - IMPORTANT - Data Availability Handling: - If information is found: Fill in with actual data - If information is NOT found: Use "❓ 需进一步查询" or "⚠️ 公开信息未找到" - If information is partially found: Fill what's available and mark missing parts - Never leave fields completely empty - always indicate data status - Add notes like "(基于公开信息)" or "(需人工核实)" where appropriate

1. Output to File:

- Generate filename: [CompanyName]_[TargetType]_调研报告_[Date].md - Example: 中国农业发展银行_客户_调研报告_2026-03-07.md - Write the formatted report to the file. - Data Quality Indicators: - ✅ 已找到：信息已从公开渠道获取 - ❓ 需进一步查询：建议通过专业平台（企查查/天眼查）或人工核实 - ⚠️ 公开信息未找到：搜索未找到相关信息，可能需要其他渠道 - 💡 提示：提供数据获取建议 - Add a summary at the end indicating: - Total fields filled vs. total fields - Data completeness percentage - Recommended next steps for missing data - Confirm file creation to the user.

Output Templates

Template A: For Customer (甲方/客户)

# 🕵️‍♂️ 客户调研报告：[Company Name]

> 📅 报告生成日期：[Date]
> 🎯 调研类型：客户/甲方分析

---

## 1. 💰 企业基本信息
| 指标 | 内容 |
| :--- | :--- |
| **企业全称** | [Full Legal Name] 或 ❓ 需进一步查询 |
| **统一社会信用代码** | [Credit Code] 或 ❓ 需通过企查查/天眼查查询 |
| **企业性质** | [央企/国企/民营/外资] 或 ❓ 需进一步查询 |
| **注册资本** | [Amount] 或 ❓ 需进一步查询 |
| **成立时间** | [Year-Month-Day] 或 ❓ 需进一步查询 |
| **法定代表人** | [Name] 或 ❓ 需进一步查询 |
| **总部位置** | [Province, City, District] 或 ❓ 需进一步查询 |
| **注册地址** | [Full Address] 或 ❓ 需进一步查询 |
| **主营业务** | [Core Business Scope] 或 ❓ 需进一步查询 |
| **经营范围** | [Business Scope from registration] 或 ❓ 需进一步查询 |
| **上市情况** | [Listed/Unlisted, Stock Code, Exchange] 或 ❓ 需进一步查询 |

## 2. 📊 企业规模与实力
*   **注册资本**：[Amount] 或 ❓ 需进一步查询
*   **实缴资本**：[Amount if available] 或 ⚠️ 公开信息未找到
*   **年营收**：[Amount/Range from annual report or news] 或 ⚠️ 公开信息未找到
*   **资产规模**：[Total assets if available] 或 ⚠️ 公开信息未找到
*   **员工规模**：[Number from public sources] 或 ⚠️ 公开信息未找到
*   **分支机构**：[Number of branches/subsidiaries] 或 ⚠️ 公开信息未找到
*   **行业地位**：[Industry ranking, market position] 或 ⚠️ 公开信息未找到

## 3. 🏛️ 股权结构与关联企业
*   **控股股东**：[Major shareholder, percentage] 或 ❓ 需通过企查查/天眼查查询
*   **实际控制人**：[Ultimate controller] 或 ❓ 需通过企查查/天眼查查询
*   **主要股东**：
    *   [Shareholder 1]: [Percentage] 或 ❓ 需进一步查询
    *   [Shareholder 2]: [Percentage] 或 ❓ 需进一步查询
*   **对外投资**：[Number of invested companies] 或 ⚠️ 公开信息未找到
*   **关联企业**：[Key related companies] 或 ⚠️ 公开信息未找到
*   **集团架构**：[Parent company, group structure if applicable] 或 ⚠️ 公开信息未找到

## 4. 💻 信息化战略与规划
*   **数字化转型战略**：[Digital transformation initiatives from news/reports] 或 ⚠️ 公开信息未找到
*   **信息化建设重点**：[IT construction focus areas] 或 ⚠️ 公开信息未找到
*   **技术方向**：[Cloud, AI, Big Data, etc.] 或 ⚠️ 公开信息未找到
*   **信创要求**：[Localization requirements if mentioned] 或 ⚠️ 公开信息未找到
*   **近期规划**：[Recent IT plans from public announcements] 或 ⚠️ 公开信息未找到

## 5. 📡 招标采购历史（近1-2年）
*   **采购特点分析**：[Patterns observed from tender data] 或 ⚠️ 未找到公开招标记录
*   **重点IT项目招标**：

    📅 **[Year-Month-Day] - [Project Name]** 或 ⚠️ 未找到近期招标记录
    *   发布平台：[e.g., 中国政府采购网] 或 ❓ 需进一步查询
    *   项目类型：[Software/Hardware/Service/Integration]
    *   采购方式：[公开招标/竞争性谈判/单一来源]
    *   预算金额：[Amount] 或 ⚠️ 未公开
    *   中标供应商：[Winner Company Name] 或 ⚠️ 未公开
    *   中标金额：[Amount] 或 ⚠️ 未公开
    *   中标日期：[Date]
    *   项目周期：[Duration if mentioned] 或 ⚠️ 未提及
    *   项目链接：[URL if available] 或 ❓ 需人工查询

    > 💡 **提示**：如未找到招标记录，可能原因：
    > 1. 该企业采用非公开采购方式
    > 2. 搜索关键词需要调整
    > 3. 需要在政府采购网手动搜索

*   **供应商偏好**：[Preferred vendor types based on history] 或 ⚠️ 数据不足，无法分析
*   **价格敏感度**：[High/Medium/Low based on bid patterns] 或 ⚠️ 数据不足，无法分析
*   **采购频率**：[Frequency of IT procurement] 或 ⚠️ 数据不足，无法分析

## 6. 🎯 业务需求与痛点分析
*   **业务痛点**（从公开信息推断）：
    *   [Pain point 1 inferred from strategy/news]
    *   [Pain point 2 inferred from tender projects]
*   **潜在需求**：[Potential needs based on industry trends and company strategy]
*   **切入机会**：
    *   推荐方案：[Suggested solutions]
    *   最佳时机：[Best timing to approach]
    *   关键切入点：[Key entry points]

## 7. 🤝 合作伙伴与供应商
*   **主要IT供应商**（从中标记录）：
    *   [Vendor 1]: [Projects won, total amount]
    *   [Vendor 2]: [Projects won, total amount]
*   **战略合作伙伴**（从新闻公告）：[Strategic partners]
*   **行业联盟**：[Industry associations/alliances]

## 8. ⚠️ 风险提示
*   **经营风险**：
    *   经营异常：[Yes/No, details if any]
    *   行政处罚：[Penalties if any]
*   **法律风险**：
    *   法律诉讼：[Number of cases, major disputes]
    *   被执行人：[Enforcement cases if any]
*   **信用风险**：
    *   失信记录：[Dishonesty records if any]
    *   欠款纠纷：[Payment disputes if any]
*   **负面舆情**：[Recent negative news if any]

## 9. 📈 资质与荣誉
*   **企业资质**：[Certifications, licenses]
*   **行业荣誉**：[Awards, recognitions]
*   **信用评级**：[Credit rating if available]

## 10. 📊 综合评估
*   **客户价值评分**：
    *   购买力：⭐⭐⭐⭐⭐ [Based on capital, revenue, tender budget]
    *   项目规模：⭐⭐⭐⭐⭐ [Based on historical tender amounts]
    *   合作潜力：⭐⭐⭐⭐⭐ [Based on IT strategy and needs]
    *   风险程度：⭐⭐⭐⭐⭐ [Based on risk analysis]
*   **推荐策略**：[Recommended sales approach]
*   **下一步行动**：[Specific action items]

---
**数据来源**：企查查/天眼查、中国政府采购网、公司官网、公开新闻报道
**免责声明**：本报告基于公开信息整理，仅供参考，不构成投资或商业决策建议。

---

## 📋 数据完整度评估

| 维度 | 完整度 | 说明 |
| :--- | :--- | :--- |
| 企业基本信息 | [X/11] 项 | [已获取/需查询的具体字段] |
| 企业规模与实力 | [X/7] 项 | [已获取/需查询的具体字段] |
| 股权结构 | [X/6] 项 | [已获取/需查询的具体字段] |
| 信息化战略 | [X/5] 项 | [已获取/需查询的具体字段] |
| 招标采购历史 | [X个项目] | [已找到/未找到招标记录] |
| 业务需求分析 | [完整/部分/不足] | [基于现有信息的推断程度] |
| 合作伙伴 | [X/3] 项 | [已获取/需查询的具体字段] |
| 风险提示 | [X/4] 类 | [已获取/需查询的具体字段] |
| 资质与荣誉 | [X/3] 项 | [已获取/需查询的具体字段] |

**总体完整度**：约 [X]%

### 🔍 建议的后续行动
1. **高优先级**（影响决策的关键信息）：
   - [ ] 通过企查查/天眼查补充工商信息
   - [ ] 在政府采购网手动搜索招标记录
   - [ ] 访问公司官网获取产品和资质信息

2. **中优先级**（有助于完善分析）：
   - [ ] 搜索行业报告了解市场地位
   - [ ] 查询专利局/版权局获取知识产权信息
   - [ ] 收集客户评价和案例

3. **低优先级**（锦上添花的信息）：
   - [ ] 关注公司社交媒体和新闻动态
   - [ ] 参加行业会议了解最新动向
   - [ ] 联系销售获取详细产品资料

Template B: For Competitor (竞品/对手)

# ⚔️ 竞品分析报告：[Company Name]

> 📅 报告生成日期：[Date]
> 🎯 调研类型：竞争对手分析

---

## 1. 🏢 企业基本信息
| 指标 | 内容 |
| :--- | :--- |
| **企业全称** | [Full Legal Name] 或 ❓ 需进一步查询 |
| **统一社会信用代码** | [Credit Code] 或 ❓ 需通过企查查/天眼查查询 |
| **企业性质** | [央企/国企/民营/外资] 或 ❓ 需进一步查询 |
| **注册资本** | [Amount] 或 ❓ 需进一步查询 |
| **成立时间** | [Year-Month-Day] 或 ❓ 需进一步查询 |
| **法定代表人** | [Name] 或 ❓ 需进一步查询 |
| **总部位置** | [Province, City] 或 ❓ 需进一步查询 |
| **主营业务** | [Core Business] 或 ❓ 需进一步查询 |
| **经营范围** | [Business Scope] 或 ❓ 需进一步查询 |
| **员工规模** | [Number if available] 或 ⚠️ 公开信息未找到 |
| **年营收** | [Amount/Range if available] 或 ⚠️ 公开信息未找到 |
| **融资情况** | [Funding rounds, investors, amount] 或 ⚠️ 公开信息未找到 |
| **上市情况** | [Listed/Unlisted, Stock Code] 或 ❓ 需进一步查询 |

## 2. 🛡️ 产品与技术能力
### 核心产品
| 产品名称 | 产品定位 | 目标客户 | 主要功能 |
| :--- | :--- | :--- | :--- |
| [Product 1] 或 ❓ 需查询官网 | [Positioning] | [Target] | [Key Features] |
| [Product 2] 或 ⚠️ 信息不足 | [Positioning] | [Target] | [Key Features] |

> 💡 **提示**：如产品信息不足，建议访问公司官网或联系销售获取产品手册

### 技术实力
*   **技术架构**：[Tech stack from official sources] 或 ⚠️ 公开信息未找到
*   **核心技术**：[Key technologies] 或 ⚠️ 公开信息未找到
*   **专利情况**：[Number of patents, key patents] 或 ❓ 需通过专利局查询
*   **软件著作权**：[Number of software copyrights] 或 ❓ 需通过版权局查询
*   **技术优势**：[Claimed advantages from official materials] 或 ⚠️ 公开信息未找到
*   **技术短板**：[Known limitations from reviews/complaints] 或 ⚠️ 公开信息未找到

### 资质认证
*   [ISO 9001/27001/etc.] 或 ❓ 需查询官网或招标文件
*   [CMMI Level] 或 ⚠️ 公开信息未找到
*   [Industry-specific certifications] 或 ⚠️ 公开信息未找到
*   [Government approvals/licenses] 或 ⚠️ 公开信息未找到

## 3. 💲 定价策略与中标分析
### 报价特征
*   **报价风格**：[贴顶报价/低价策略/价值定价 - based on bid data] 或 ⚠️ 数据不足，无法分析
*   **价格区间**：[Typical price range from public bids] 或 ⚠️ 数据不足，无法分析
*   **折扣幅度**：[Typical discount percentage] 或 ⚠️ 数据不足，无法分析

### 中标案例（近1-2年）
📅 **[Year-Month-Day] - [Client Name] - [Project Name]** 或 ⚠️ 未找到近期中标记录
*   发布平台：[e.g., 中国政府采购网] 或 ❓ 需进一步查询
*   项目类型：[Software/Hardware/Service]
*   预算/限价：[Amount] 或 ⚠️ 未公开
*   中标金额：[Amount] 或 ⚠️ 未公开
*   下浮比例：[Percentage] 或 ⚠️ 无法计算
*   报价策略：[Analysis: 贴顶/低价/技术优势] 或 ⚠️ 数据不足，无法分析
*   项目周期：[Duration if mentioned] 或 ⚠️ 未提及
*   验收情况：[Accepted/Issues if known] 或 ❓ 需进一步跟踪
*   项目链接：[URL] 或 ❓ 需人工查询

> 💡 **提示**：如未找到中标记录，可能原因：
> 1. 该公司主要服务私企，较少参与政府采购
> 2. 搜索关键词需要调整（尝试公司简称或产品名）
> 3. 需要在政府采购网手动搜索

### 客户类型分析
*   **主要客户**：[Government/SOE/Private/Foreign] 或 ⚠️ 公开信息未找到
*   **行业分布**：[Finance/Telecom/Government/etc.] 或 ⚠️ 公开信息未找到
*   **地域分布**：[Geographic coverage] 或 ⚠️ 公开信息未找到
*   **典型客户**：[Notable customer names from cases] 或 ⚠️ 公开信息未找到

## 4. 📊 市场地位
*   **市场定位**：[High-end/Mid-range/Low-end]
*   **目标市场**：[Target segments]
*   **市场份额**：[Percentage/Ranking if available from reports]
*   **行业排名**：[Ranking in specific segment if available]
*   **竞争优势**：[Claimed advantages from official sources]
*   **差异化特点**：[What makes them different]

## 5. 🤝 合作伙伴与生态
*   **战略合作伙伴**：[Key partners from announcements]
    *   [Partner 1]: [Cooperation area]
    *   [Partner 2]: [Cooperation area]
*   **技术合作**：[Technology partnerships]
*   **渠道体系**：[Distribution channels if known]
*   **生态建设**：[Ecosystem initiatives]
*   **集成能力**：[Integration with platforms/systems]

## 6. 👥 核心团队（公开信息）
*   **创始人/CEO**：[Name, background from public sources]
*   **核心高管**：[Key executives from official announcements]
*   **技术负责人**：[CTO/VP Engineering if publicly known]
*   **团队背景**：[Team background from company intro]

## 7. 💣 弱点与负面信息
### 产品/技术弱点
*   [Known product limitations from reviews]
*   [Technical issues from customer feedback]
*   [Feature gaps compared to competitors]

### 服务问题
*   [Delivery delays from news/complaints]
*   [Support issues from reviews]
*   [Implementation problems from cases]

### 负面记录
*   **法律纠纷**：[Lawsuits, disputes from public records]
*   **行政处罚**：[Penalties if any]
*   **客户投诉**：[Complaints from public sources]
*   **验收失败**：[Failed projects if reported]
*   **负面新闻**：[Negative press]

### 竞争话术建议
**针对其产品弱点**：
*   "他们的[Weakness]可能影响[Impact]，我们的[Our Strength]可以..."
*   示例：[Specific talking point]

**针对其价格策略**：
*   "虽然价格较低，但需要考虑[TCO/Hidden Cost/Risk]..."
*   示例：[Specific talking point]

**针对其服务短板**：
*   "根据公开案例，他们在[Service Area]存在[Issue]，我们提供..."
*   示例：[Specific talking point]

## 8. 🔍 近期动向（近6-12个月）
*   **产品发布**：[New products/versions from announcements]
*   **融资动态**：[Recent funding from news]
*   **战略合作**：[New partnerships from announcements]
*   **市场活动**：[Marketing events, conferences]
*   **人事变动**：[Key hires/departures from news]
*   **业务调整**：[Strategic pivots from announcements]

## 9. 📈 SWOT 分析
| 维度 | 分析（基于公开信息） |
| :--- | :--- |
| **Strengths (优势)** | [Their key strengths from official sources and market data] |
| **Weaknesses (劣势)** | [Their vulnerabilities from negative feedback and gaps] |
| **Opportunities (机会)** | [Market opportunities they're pursuing] |
| **Threats (威胁)** | [Threats they face, including our competition] |

## 10. 🎯 竞争策略建议
### 正面竞争场景
*   **适用情况**：[When to compete head-on]
*   **我方优势**：[Our strengths in direct competition]
*   **关键话术**：[Key messaging]

### 差异化竞争场景
*   **差异化点**：[How to differentiate]
*   **目标客户**：[Which customers to target]
*   **价值主张**：[Value proposition]

### 避实击虚策略
*   **避开领域**：[Where they're strong, we should avoid]
*   **攻击领域**：[Where they're weak, we should focus]
*   **时间窗口**：[Best timing]

## 11. 📊 综合威胁评估
*   **威胁等级**：[High/Medium/Low]
    *   产品竞争力：⭐⭐⭐⭐⭐ [Based on product features and market feedback]
    *   价格竞争力：⭐⭐⭐⭐⭐ [Based on bid data]
    *   市场影响力：⭐⭐⭐⭐⭐ [Based on market share and customer base]
    *   服务能力：⭐⭐⭐⭐⭐ [Based on customer feedback]
    *   品牌知名度：⭐⭐⭐⭐⭐ [Based on market presence]

*   **应对优先级**：[Urgent/Important/Monitor]
*   **重点关注**：[Key areas to watch]
*   **下一步行动**：[Specific action items]

---
**数据来源**：企查查/天眼查、中国政府采购网、公司官网、公开新闻报道、客户评价
**免责声明**：本报告基于公开信息整理，仅供参考，不构成投资或商业决策建议。

---

## 📋 数据完整度评估

| 维度 | 完整度 | 说明 |
| :--- | :--- | :--- |
| 企业基本信息 | [X/13] 项 | [已获取/需查询的具体字段] |
| 产品与技术能力 | [X个产品] + [X/6] 项技术信息 | [已获取/需查询的具体字段] |
| 定价与中标分析 | [X个案例] | [已找到/未找到中标记录] |
| 市场地位 | [X/6] 项 | [已获取/需查询的具体字段] |
| 合作伙伴与生态 | [X/5] 项 | [已获取/需查询的具体字段] |
| 核心团队 | [X/4] 项 | [已获取/需查询的具体字段] |
| 弱点与负面信息 | [X/3] 类 | [已获取/需查询的具体字段] |
| 近期动向 | [X/6] 项 | [已获取/需查询的具体字段] |
| SWOT分析 | [完整/部分/不足] | [基于现有信息的分析程度] |
| 竞争策略建议 | [完整/部分/不足] | [基于现有信息的建议程度] |

**总体完整度**：约 [X]%

### 🔍 建议的后续行动
1. **高优先级**（影响竞争策略的关键信息）：
   - [ ] 通过企查查/天眼查补充工商信息
   - [ ] 在政府采购网手动搜索中标记录（了解定价策略）
   - [ ] 访问公司官网获取产品详细信息
   - [ ] 收集客户真实评价和投诉

2. **中优先级**（有助于完善竞争分析）：
   - [ ] 搜索行业报告了解市场份额和排名
   - [ ] 查询专利局/版权局获取技术实力数据
   - [ ] 关注竞品的融资和战略合作动态
   - [ ] 分析竞品的营销策略和话术

3. **低优先级**（持续监控的信息）：
   - [ ] 订阅竞品新闻和产品发布
   - [ ] 参加行业会议了解竞品动向
   - [ ] 建立竞品监控机制
   - [ ] 定期更新竞品分析报告