Skill: B2A Agent-Discoverability Audit
Version: 1.0 | Created: 2026-03-30
Purpose
Audit any e-commerce site (WooCommerce/Shopify/custom) for AI agent discoverability and shopping readiness. Outputs a scored report with prioritized fixes to make products visible to AI shopping agents (Google AI Shopping, Perplexity Shopping, AppFunctions agents).
When to Use
- Before launching a new product line
- When traffic is low despite active inventory
- As part of B2A (Business-to-Agent) commerce infrastructure setup
- Quarterly storefront health check
Inputs
SITE_URL— the storefront URL to audit (e.g., https://example.com)STORE_TYPE— WooCommerce | Shopify | Custom (default: WooCommerce)
Outputs
- Scored report appended to a notes file
- 5-dimension score card (0–10 each)
- Prioritized fix list: 🔴 HIGH / 🟡 MEDIUM / 🟢 LOW
Audit Dimensions
1. Structured Data (schema.org/Product)
Check for:
@type: Productwithname,sku,url,image,descriptionOfferblock:price,priceCurrency,availabilitybrandwith@type: Brandgtin/gtin13/gtin8— required by Google Shopping and AI agent catalogsmpn(manufacturer part number)aggregateRating+reviewCountcolor,material,weightproduct attributes
Tool: Fetch any product page, inspect JSON-LD blocks.
2. Machine-Readable Catalog API
WooCommerce: Test GET /wp-json/wc/store/v1/products (public, no auth) Shopify: Test GET /products.json (public, no auth) Check: HTTP status, fields returned (id, name, sku, prices, images, in_stock)
3. Google Merchant Center / Shopping Feed
Test common feed URLs:
/feed=products/google-shopping-feed/- WooCommerce: Google Listings & Ads plugin
- Shopify: native GMC integration
4. Agent Checkout Compatibility
WooCommerce: Test POST /wp-json/wc/store/v1/cart/add-item availability Check for headless cart API, programmatic checkout support
5. Product Descriptions (AI Intent Matching)
Evaluate description quality:
- Length > 100 words with specs
- Includes: connection type, battery life, dimensions, weight, use cases
- No tagline-only descriptions
Scoring Rubric
| Score | Meaning |
|---|---|
| 9–10 | Production-ready for AI agents |
| 7–8 | Good, minor fixes needed |
| 5–6 | Partial — key gaps present |
| 3–4 | Visible but not optimized |
| 0–2 | Invisible to AI shopping agents |
Report Format
## [YYYY-MM-DD] B2A Agent-Discoverability Audit — {SITE_URL}
### Score Card
| Dimension | Score | Notes |
...
### 🔴 HIGH Priority
...
### 🟡 MEDIUM Priority
...
### 🟢 LOW Priority (future)
...
Overall: X/10Key Insight (from production use)
The biggest gap most e-commerce sites have: WooCommerce/Shopify APIs are browsable by agents, but without GTIN identifiers and a Google Merchant Center feed, products are invisible to Google AI Shopping, Perplexity Shopping, and Android AppFunctions agents. The fix is a free WooCommerce plugin + 30 minutes of product data entry. High leverage, low effort.