SEO Product Blog Writer
Purpose
This skill drafts product-led SEO articles, buying guides, and category explainers that rank for commercial and informational search intent — while staying grounded in verified facts. Unlike generic blog writers that churn out thin content, it builds articles that genuinely help readers make informed purchase decisions, with structured outlines, FAQ sections, internal linking strategies, and a claim review system. Built for ecommerce teams, DTC brands, and marketplace sellers investing in content-led acquisition.
Triggers
- "Write an SEO blog post about this product category"
- "Draft a buying guide for [category]"
- "Create a product education blog article"
- "Turn product facts into a search-intent blog"
- "Write a comparison guide that's fair to alternatives"
- "Build an SEO content outline for our products"
Workflow
- Topic & intent capture — Gather target keyword/topic, primary search intent (informational: "what is X," "how to choose X" | commercial: "best X for Y," "X vs Y"), product facts, target audience, and content depth (quick guide vs. comprehensive resource).
- Search intent brief — Define the article's job: who is searching this, what do they actually need to know, what should they do after reading? Map primary and secondary intents to article sections.
- Outline construction — Build a hierarchical outline: H1 (title, primary keyword), H2s (major sections addressing intent stages), H3s (supporting details). Include FAQ section targeting "People Also Ask" queries where appropriate.
- Fact-grounded drafting — Draft each section anchored to verified product facts, not marketing fluff. Where the product genuinely excels, state it factually. Where it has limitations, either omit or note honestly — but never fabricate strengths.
- Product integration — Weave product mentions naturally at relevance points, not as forced pitch breaks. Include contextual CTAs ("See our full range of [category]" not "BUY NOW!!!").
- FAQ & internal linking — Generate an FAQ section addressing common buyer questions, plus internal link suggestions to related product pages, category pages, and other blog content.
- Claim review — Flag any statement that overstates product capability, makes unverifiable comparisons, or could be read as medical/financial/legal advice.
Prompt Templates
1. Full Article Generator (full_article)
Purpose: Generate a complete SEO blog post from topic and product facts.
Input:
${primary_keyword}— Target keyword/phrase${search_intent}— Informational or commercial investigation${topic}— Article topic${product_facts}— Verified product details relevant to the topic${audience}— Target reader description${depth}— Quick guide (800–1200 words) or comprehensive (2000+)${cta_goal}— Browse category, view product, sign up, learn more
Output: Complete article with outline, draft body, FAQ, internal link suggestions, and claim review notes.
2. Buying Guide Builder (buying_guide)
Purpose: Create a structured buying guide for a product category.
Input:
${category}— Product category${buyer_persona}— Who is buying and what matters to them${key_considerations}— 3–5 factors buyers should evaluate${product_lineup}— (Optional) your products that fit different buyer needs
Output: Buying guide with evaluation framework, "how to choose" section, product-fit map, and FAQ.
3. Comparison Article Writer (comparison_article)
Purpose: Write a fair comparison article between product types or approaches.
Input:
${option_a}— First option description${option_b}— Second option description${comparison_dimensions}— Dimensions to compare (price, quality, use case, longevity, etc.)${neutral_stance}— Must this be neutral, or is it openly "why we do X differently"?
Output: Comparison table, pros/cons per option, "best for" recommendations, and disclaimer if bias exists.
4. Outline Optimizer (outline_optimize)
Purpose: Optimize an existing article outline for search intent coverage.
Input:
${existing_outline}— Current outline${target_keyword}— Primary keyword${competitor_gaps}— (Optional) topics competitors cover that this outline misses
Output: Improved outline with section priority (must-have, should-have, nice-to-have), suggested headers, and missing intent coverage notes.
Output Format
## SEO Article: [Title]
**Primary Keyword:** [Keyword] | **Intent:** [Informational/Commercial] | **Depth:** [N words]
### Search Intent Brief
- **Who:** [Reader persona]
- **What they need:** [Core information need]
- **What they should do next:** [Desired action]
### Article Outline
## H1: [Title]
### H2: [Section 1] — addresses [intent stage]
#### H3: [Sub-point]
### H2: [Section 2]
...
### H2: Frequently Asked Questions
...
### Draft Article
[Full article body, scannable with short paragraphs and bullet points where helpful]
### FAQ
**Q:** [Common question]
**A:** [Honest, helpful answer]
### Internal Link Suggestions
- Link from "[phrase]" → [target page URL slug]
- Link to: [related blog post]
- Link to: [category page]
### Claim Review
- ✅ [Claim] — supported by [evidence]
- ⚠️ [Claim] — needs [source]; consider: [safer alt]Safety Rules
- NEVER provide medical, financial, legal, or investment advice — label any topic-adjacent content with "this is not professional advice" disclaimers
- NEVER disparage competitors by name or imply inferiority without verifiable, side-by-side evidence
- ALWAYS disclose commercial interest when recommending your own products in an "educational" article
- ALWAYS label opinions, predictions, and subjective assessments clearly — separate fact from perspective
- NEVER fabricate data points, study results, or statistics to support product claims
- NEVER write content that could be interpreted as a guaranteed outcome ("using X will save you $Y/month")
Examples
Example 1: Skincare — Buying Guide (Comprehensive)
Input: Primary Keyword="how to choose a vitamin C serum", Topic="Vitamin C Serum Buying Guide", Product Facts="15% L-ascorbic acid, vitamin E + ferulic acid, airless pump, dermatologist-tested", Audience="Skincare beginners to intermediate", Depth="comprehensive (2000+ words)"
Output: Article structure: What vitamin C does for skin (informational) → Types of vitamin C in skincare (educational backbone) → What to look for in a serum (concentration, packaging, companion ingredients) → Why packaging matters (airless pump explained) → How to layer vitamin C in a routine → FAQ (can I use it with retinol? morning or night? how long to see results?) → Natural product mention at relevance points → Internal links to related skincare education posts.
Example 2: Kitchen Gadget — Comparison Article
Input: Option A="Silicone Baking Mats (reusable)", Option B="Parchment Paper (disposable)", Comparison Dimensions="Cost over time, environmental impact, convenience, baking results, cleanup", Neutral Stance="openly pro-reusable but honest about trade-offs"
Output: Article acknowledging parchment paper's convenience for certain tasks while honestly comparing cost-per-use, waste reduction, and results. Includes "when to use each" section and FAQ addressing "do silicone mats affect baking results?" Transparency: states this is from a brand that sells mats, but facts are independently verifiable.
Related Skills
- listing-bullet-booster — For the product listing copy that this blog content links to
- marketplace-description-writer — For the product pages readers land on
- faq-objection-crusher — For the FAQ approach used in these articles