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seo-local-business（SEO 本地 business）

Agent Skill

seo-local-business 用于处理 GitHub 仓库、Issue、Pull Request 和代码协作信息，适合在 Codex、Claude、Cursor、Gemini CLI 中需要围绕仓库状态、代码变更或协作事项进行整理时使用。可结合来源仓库、安装命令和原始 README 继续核验具体用法。安装前建议确认权限范围、维护状态，以及是否会触发联网、命令执行或文件读写。

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GitHub

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最后核验

2026-05-01

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来源可访问

安装方式

通过对话安装

复制提示词发给支持本地命令或 Skills 的 AI 助手，先确认命令和权限，再让它执行。

请帮我安装这个 Agent Skill：seo-local-business（SEO 本地 business）
来源仓库：https://github.com/jezweb/claude-skills
仓库路径：skills/seo-local-business
安装命令：
npx skills add https://github.com/jezweb/claude-skills --skill seo-local-business
安装前请先检查当前环境是否支持对应 CLI，并向我确认将要执行的命令、安装目录、联网范围和文件读写权限；确认后再执行。

命令行安装

复制命令到本机终端执行。该命令会通过 npx skills 从第三方来源获取 Skill；本站只展示命令，不托管安装包，也不自动执行。

skills.shnpx skills

npx skills add https://github.com/jezweb/claude-skills --skill seo-local-business

简介

为澳大利亚本地商业网站提供元标记、结构化数据和站点地图的完整 SEO 设置。

生成完整的 <head>
包含针对澳大利亚企业优化的元标签、开放图谱、Twitter 卡和地理位置标签的部分
使用澳大利亚电话格式 (+61)、ABN 支持和基于郊区的服务区域，为 LocalBusiness、服务和常见问题解答页面生成 JSON-LD 架构
创建填充所有网站页面的 robots.txt 和 sitemap.xml 文件
包括主页、服务、关于和联系页面的标题和元描述模板，具有字符限制和以转换为中心的模式

SKILL.md

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

Complete <head> section with meta tags, Open Graph, Twitter Cards
JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
robots.txt
sitemap.xml

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

Required	Optional
Business name	ABN
Primary service	Opening hours
Location (city/suburb)	Social media URLs
Phone number	Price range
Website URL	Service areas (suburbs)
Business description	GPS coordinates

Step 2: Generate Head Tags

Fill placeholders in this template:

<head>
  <meta charset="UTF-8">
  <meta name="viewport" content="width=device-width, initial-scale=1.0">

  <!-- Primary Meta Tags -->
  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta name="description" content="{{META_DESCRIPTION}}">

  <!-- Canonical URL -->
  <link rel="canonical" href="{{CANONICAL_URL}}">

  <!-- Open Graph / Facebook -->
  <meta property="og:type" content="website">
  <meta property="og:url" content="{{CANONICAL_URL}}">
  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="og:description" content="{{META_DESCRIPTION}}">
  <meta property="og:image" content="{{OG_IMAGE_URL}}">

  <!-- Twitter -->
  <meta property="twitter:card" content="summary_large_image">
  <meta property="twitter:url" content="{{CANONICAL_URL}}">
  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
  <meta property="twitter:description" content="{{META_DESCRIPTION}}">
  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">

  <!-- Geo Tags (Local SEO) -->
  <meta name="geo.region" content="{{GEO_REGION}}">
  <meta name="geo.placename" content="{{CITY}}">
  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">

  <!-- Favicons -->
  <link rel="icon" type="image/svg+xml" href="favicon.svg">
  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
  <link rel="apple-touch-icon" href="apple-touch-icon.png">

  <!-- Structured Data -->
  <script type="application/ld+json">
    {{JSON_LD_SCHEMA}}
  </script>
</head>

Title tag patterns (50-60 chars max):

Page	Pattern	Example
Homepage	`Brand - Tagline`	`Newcastle Plumbing - 24/7 Emergency Service`
Service	`Service in Location \	Brand`	`Hot Water Repairs Newcastle \	ABC Plumbing`
About	`About Us \	Brand`	`About Us \	ABC Plumbing Newcastle`
Contact	`Contact \	Brand`	`Contact Us \	ABC Plumbing Newcastle`

Meta description patterns (150-160 chars):

Page	Pattern
Homepage	`[USP]. [Service] in [Location]. [CTA]. Call [phone].`
Service	`Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.`
About	`[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].`
Contact	`Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.`

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use LocalBusiness or a more specific subtype:

Subtype	Use for
`Plumber`	Plumbing services
`Electrician`	Electrical services
`RoofingContractor`	Roofing
`HVACBusiness`	Air conditioning/heating
`AutoRepair`	Mechanics
`BeautySalon`	Hair/beauty
`Dentist`	Dental practices
`LegalService`	Law firms
`AccountingService`	Accountants
`RealEstateAgent`	Real estate
`Restaurant`	Restaurants/cafes
`BarOrPub`	Pubs/bars
`Hotel`	Accommodation
`Store`	Retail shops
`ProfessionalService`	Generic professional

LocalBusiness schema properties:

Property	Required	Notes
`@type`	Yes	`LocalBusiness` or subtype from above
`name`	Yes	Business name as shown to customers
`image`	Yes	Primary business image or logo
`description`	Yes	1-2 sentence business description
`@id`	Yes	Unique ID, use `{url}/#organization`
`url`	Yes	Website homepage URL
`telephone`	Yes	International format: `+61-2-4900-1234`
`address`	Yes	PostalAddress (see below)
`email`	Recommended	Primary contact email
`priceRange`	Recommended	`$` to `$$$$`
`geo`	Recommended	GeoCoordinates: latitude/longitude
`openingHoursSpecification`	Recommended	See hours format below
`areaServed`	Recommended	Cities/suburbs served
`sameAs`	Recommended	Social media profile URLs
`taxID`	Optional	ABN for Australian businesses
`logo`	Optional	Business logo URL
`foundingDate`	Optional	ISO 8601 date
`paymentAccepted`	Optional	e.g. "Cash, Credit Card, EFTPOS"
`currenciesAccepted`	Optional	`AUD`

PostalAddress:

Property	Example
`streetAddress`	`123 Hunter Street`
`addressLocality`	`Newcastle`
`addressRegion`	`NSW`
`postalCode`	`2300`
`addressCountry`	`AU`

Example:

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "ABC Plumbing Newcastle",
  "image": "https://www.abcplumbing.com.au/og-image.jpg",
  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",
  "@id": "https://www.abcplumbing.com.au/#organization",
  "url": "https://www.abcplumbing.com.au",
  "telephone": "+61-2-4900-1234",
  "email": "info@abcplumbing.com.au",
  "priceRange": "$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Hunter Street",
    "addressLocality": "Newcastle",
    "addressRegion": "NSW",
    "postalCode": "2300",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -32.9283,
    "longitude": 151.7817
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "07:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "08:00",
      "closes": "12:00"
    }
  ],
  "areaServed": [
    { "@type": "City", "name": "Newcastle" },
    { "@type": "City", "name": "Lake Macquarie" }
  ],
  "sameAs": [
    "https://www.facebook.com/abcplumbing",
    "https://www.instagram.com/abcplumbing"
  ]
}

Service (service pages — add per service):

Property	Required	Notes
`name`	Yes	Service name
`description`	Yes	What the service provides
`provider`	Yes	`{"@id": "{url}/#organization"}`
`areaServed`	Recommended	City or region
`serviceType`	Recommended	Category of service
`offers`	Optional	Pricing/availability

{
  "@context": "https://schema.org",
  "@type": "Service",
  "name": "Hot Water System Installation",
  "description": "Professional hot water system installation and replacement in Newcastle.",
  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
  "areaServed": { "@type": "City", "name": "Newcastle" },
  "serviceType": "Plumbing",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "priceRange": "$$"
  }
}

FAQ (pages with FAQ sections):

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How much does a plumber cost in Newcastle?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Plumber callout fees in Newcastle typically range from $80-150."
      }
    }
  ]
}

Step 4: Generate robots.txt and sitemap.xml

robots.txt:

User-agent: *
Allow: /

Sitemap: {{SITE_URL}}/sitemap.xml

sitemap.xml:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>{{SITE_URL}}/</loc>
    <lastmod>{{DATE}}</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  <!-- Add one <url> per page. Priority: 1.0 homepage, 0.8 services, 0.6 others -->
</urlset>

Step 5: Validate

Test structured data at: https://validator.schema.org/

Common validation errors:

Missing @context — every JSON-LD block needs it
Wrong phone format — must be international (+61-...)
Missing @id — needed for cross-referencing between schemas
Empty areaServed — include at least one city

Australian-Specific Patterns

Phone Numbers

<!-- Link: international format. Display: local format. -->
<a href="tel:+61249001234">(02) 4900 1234</a>

Schema telephone: "+61-2-4900-1234"

Prefix	International
02	+612
04	+614
1300	Keep as-is

ABN

Add to LocalBusiness schema when available:

{ "taxID": "12 345 678 901" }

Australian State Codes

State	Code	Geo Region
New South Wales	NSW	AU-NSW
Victoria	VIC	AU-VIC
Queensland	QLD	AU-QLD
South Australia	SA	AU-SA
Western Australia	WA	AU-WA
Tasmania	TAS	AU-TAS
Northern Territory	NT	AU-NT
ACT	ACT	AU-ACT

Service Areas

Use areaServed with Australian city and suburb names (see LocalBusiness example above).

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来源信息

GitHub 仓库

github.com

/jezweb/claude-skills

SKILL.md 来源

github.com

/jezweb/claude-skills/tree/main/skills/seo-local-business

skills-sh

skills.sh

/jezweb/claude-skills/seo-local-business

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