Search Audit
Usage
Ask your AI tool to audit a URL for search and AI readiness. You can optionally request a focus area — seo-only, geo-only, eeat-only, or content-only.
Process
Step 1: Fetch & Parse
Fetch the page at the provided URL. Extract:
- Full HTML source (for schema, meta tags, heading structure)
- Rendered page content (for content evaluation)
Then fetch these three files from the same domain:
{domain}/robots.txt— check for AI crawler directives{domain}/sitemap.xml— check for existence{domain}/llms.txt— check for existence
Step 2: SEO Fundamentals (10 checks)
Evaluate traditional SEO hygiene. These are prerequisites — if broken, nothing else matters.
- HTTPS — Page is served over HTTPS
- Title tag — Exists, 50-60 characters, descriptive
- Meta description — Exists, 150-160 characters, includes target intent
- Single H1 — Exactly one H1 tag present
- Heading hierarchy — Logical order (H1 > H2 > H3), no skipped levels, no empty headings
- Image alt text — All images have descriptive alt attributes
- Clean URL — Descriptive, readable, no excessive parameters
- Internal links — Links to and from related pages on the site
- Crawlable content — Key content in standard HTML, not hidden behind JavaScript rendering
- Page speed — No obvious performance issues (heavy uncompressed images, render-blocking scripts, excessive DOM size)
Step 3: Content Structure (10 checks)
Evaluate how well the content is structured for both human readers and AI extraction.
- Direct answer up front — Each section leads with the key insight in the first 1-2 sentences
- Question-based headings — H2s/H3s mirror how users phrase queries (What is..., How do I..., Why does...)
- Short paragraphs — 2-4 sentences per paragraph, no wall-of-text blocks
- FAQ section — Dedicated Q&A section with real customer/user questions, 1-3 sentence answers
- Comparison tables — Side-by-side content uses tables (35% higher AI extractability)
- Lists for structure — Numbered lists for processes, bullet points for features/options
- "[TERM] is..." definitions — Key concepts defined with at least two defining sentences
- Conversational keywords — 5+ natural, long-tail query variations woven into content
- Intent clusters — Covers related follow-up questions a user would likely ask next
- Multimedia — Images, video, or infographics present as content signals
Step 4: AI & GEO Readiness (10 checks)
Evaluate technical signals that determine whether AI systems can find, extract, and cite this page.
- AI crawler access — robots.txt does not block GPTBot, ClaudeBot, or other AI user agents
- llms.txt exists — Domain has an llms.txt file communicating AI crawling policies
- Organization schema — JSON-LD with @type Organization present (site-wide entity definition)
- Article/Page schema — Appropriate JSON-LD for the content type (Article, HowTo, Product) with dateModified
- FAQPage schema — Separate FAQPage JSON-LD if FAQ section exists
- Author schema — Author entity linked in structured data
- BreadcrumbList schema — JSON-LD clarifying site hierarchy
- Schema validates — All structured data passes validation (well-formed JSON, no errors)
- Mobile responsive — Content readable and functional across screen sizes
- Sitemap inclusion — Domain has a sitemap.xml and it's accessible
Step 5: E-E-A-T & Authority (8 checks)
Evaluate trust signals that determine whether AI systems choose to cite this page over competitors.
- Author identified — Content has a named author, not "admin" or anonymous
- Author bio present — Author bio with credentials, expertise, and link to author page
- Author page exists — Dedicated author page with full credentials, external profiles, and publication history
- Sources cited — Key claims backed by specific data points with clear attribution
- Original data or insight — Contains first-party research, proprietary analysis, or unique expert perspective
- Freshness signals — Publication date and/or last-updated date visible on page
- Trust pages accessible — Privacy policy, terms, and relevant compliance pages exist and are linked
- About page with entity info — About Us/About page clearly defines the business entity
Output Format
Present the report in this exact structure:
# Page Audit Report
**URL:** [url]
**Date:** [current date]
**Overall Score:** X/38
---
## SEO Fundamentals (X/10)
✓/✗ HTTPS
✓/✗ Title tag — [note: actual title, character count]
✓/✗ Meta description — [note: actual description, character count]
✓/✗ Single H1
✓/✗ Heading hierarchy
✓/✗ Image alt text — [note: X of Y images have alt text]
✓/✗ Clean URL
✓/✗ Internal links
✓/✗ Crawlable content
✓/✗ Page speed
## Content Structure (X/10)
✓/✗ Direct answer up front
✓/✗ Question-based headings
✓/✗ Short paragraphs
✓/✗ FAQ section
✓/✗ Comparison tables
✓/✗ Lists for structure
✓/✗ "[TERM] is..." definitions
✓/✗ Conversational keywords
✓/✗ Intent clusters
✓/✗ Multimedia
## AI & GEO Readiness (X/10)
✓/✗ AI crawler access — [note: which crawlers blocked/allowed]
✓/✗ llms.txt
✓/✗ Organization schema
✓/✗ Article/Page schema — [note: type found, dateModified present?]
✓/✗ FAQPage schema
✓/✗ Author schema
✓/✗ BreadcrumbList schema
✓/✗ Schema validates
✓/✗ Mobile responsive
✓/✗ Sitemap inclusion
## E-E-A-T & Authority (X/8)
✓/✗ Author identified — [note: author name if found]
✓/✗ Author bio present
✓/✗ Author page exists
✓/✗ Sources cited — [note: X citations found]
✓/✗ Original data or insight
✓/✗ Freshness signals — [note: dates found]
✓/✗ Trust pages accessible
✓/✗ About page with entity info
---
## Score Summary
| Category | Score | Rating |
|----------|-------|--------|
| SEO Fundamentals | X/10 | |
| Content Structure | X/10 | |
| AI & GEO Readiness | X/10 | |
| E-E-A-T & Authority | X/8 | |
| **Overall** | **X/38** | |
**Rating scale:** 90%+ Excellent | 75-89% Good | 60-74% Needs Work | Below 60% Poor
---
## Priority Fixes
[Top 5 failed criteria ranked by impact. For each:]
1. **[Failed criterion]** — [Why it matters + specific fix with actual suggested text/code where possible]
2. ...Rules
- Be objective. If borderline, lean toward FAIL and explain in priority fixes.
- Be specific in fixes — suggest actual meta description text, actual schema JSON, actual heading rewrites. "Add a meta description" is not useful. "Add meta description: '[suggested text]'" is.
- For schema checks, search page source for
<script type="application/ld+json">and evaluate each block. - Priority fixes should weight: technical foundation > AI readiness > content structure > E-E-A-T (you can't build authority on a broken page).
- If user specifies a focus area, still run all checks but only expand detail on the requested section.