Unbounce Platform Help
Step 1 — Gather context
If references/learnings.md exists, read it first for accumulated platform knowledge.
What are you trying to do in Unbounce?
- What's the goal?
- A) Build a new landing page from scratch - B) Improve conversion on an existing page - C) Set up A/B testing or Smart Traffic - D) Create popups or sticky bars - E) Connect Unbounce to my email/CRM/analytics - F) Fix a technical issue (speed, DTR, scripts) - G) Understand pricing or choose a plan - H) Use Smart Copy for AI-generated content
- Which plan are you on?
- A) Build ($99/mo — landing pages, popups, Smart Copy, no A/B testing) - B) Experiment ($149/mo — A/B testing, DTR, 30K visitors) - C) Optimize ($249/mo — Smart Traffic AI, 50K visitors) - D) Agency / Concierge (enterprise) - E) Free trial / not sure yet
Skip-ahead rule: if the user's prompt already contains enough context, skip to Step 2.
Step 2 — Route or answer directly
| Problem domain | Route to |
|---|---|
| General funnel strategy, funnel types, conversion benchmarks | /sales-funnel — Run: /sales-funnel {user's original question} |
| Email marketing sequences after lead capture | /sales-email-marketing — Run: /sales-email-marketing {user's original question} |
| Growing email list, lead magnet strategy | /sales-audience-growth — Run: /sales-audience-growth {user's original question} |
| Connecting Unbounce to CRM or email via Zapier/API | /sales-integration — Run: /sales-integration {user's original question} |
| A/B testing methodology and statistical rigor | /sales-vwo — Run: /sales-vwo {user's original question} |
| Checkout optimization beyond landing page | /sales-checkout — Run: /sales-checkout {user's original question} |
If the question is Unbounce-specific, continue to Step 3.
Step 3 — Unbounce platform reference
Read references/platform-guide.md for the full platform reference — modules, pricing, integrations, data model, workflows.
For API questions, also read references/unbounce-api-reference.md for endpoint details and authentication.
Answer the user's question using only the relevant section. Don't dump the full reference.
Step 4 — Actionable guidance
Focus on the user's specific situation.
- Template selection: Use Smart Builder for industry-specific layout suggestions. Filter templates by industry and goal, not aesthetics.
- Smart Traffic: Needs Optimize plan ($249+/mo). Create 2-5 page variants first. Smart Traffic starts optimizing after ~50 visits. Don't run Smart Traffic and A/B tests simultaneously on the same page.
- A/B testing priority: Headline first, then CTA, then hero image, then form fields. Needs Experiment plan ($149+/mo).
- Page speed: Compress images before uploading (TinyPNG, Squoosh). Minimize custom scripts. Consider AMP pages for 85% faster load times. Remove unused fonts.
- DTR: Use
?keyword=valueURL parameters to dynamically swap text. Great for PPC campaigns with many ad groups — match landing page text to ad copy automatically.
If you discover a gotcha, workaround, or tip not covered in references/learnings.md, append it there.
Gotchas
*Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.*
- Smart Traffic requires Optimize plan ($249+/mo). Build and Experiment plans don't get AI optimization. This is the #1 plan confusion.
- A/B testing requires Experiment plan ($149+/mo). Build plan users cannot split test — they must upgrade or use Smart Traffic on Optimize.
- Aggressive usage caps with penalties. Exceeding monthly visitor limits incurs a 30% overage penalty on the annual subscription. Monitor visitor counts closely.
- Page speed averages 2.8 seconds. Slower than competitors. Always compress images, defer non-essential scripts, and consider AMP pages for speed-critical campaigns.
- Mobile requires separate optimization. Desktop designs don't automatically scale well to mobile. Always preview and adjust the mobile view separately in the builder.
- Smart Builder vs Classic Builder. Smart Builder is newer and AI-assisted but has fewer customization options. Classic Builder offers more control but no AI suggestions. New users should start with Smart Builder.
- Pricing has increased significantly. Users report 100-400% price hikes. Review current pricing before committing to annual plans.
- Cancellation policies are rigid. Annual plans are non-refundable. Review terms before committing.
Related skills
/sales-funnel— Funnel strategy, structure, conversion optimization, A/B testing methodology/sales-leadpages— Leadpages platform help (competitor — simpler builder, lower price, different strengths)/sales-audience-growth— Growing an email list (lead magnets, cross-promotion, referral programs)/sales-email-marketing— Email marketing strategy (what to send after lead capture)/sales-integration— Connect Unbounce to CRM or email tools via Zapier, Make, or native integrations/sales-vwo— VWO platform help (advanced A/B testing, heatmaps, session recordings, personalization)/sales-checkout— Checkout page optimization (upsells, order bumps, payment plans)/sales-do— Not sure which skill to use? The router matches any sales objective to the right skill. Install:npx skills add sales-skills/sales --skill sales-do
Examples
Example 1: Landing page not converting
User: "My Unbounce landing page gets clicks from Google Ads but only converts at 1.2%" Approach: Check page speed (compress images, consider AMP). Verify DTR is matching ad copy to landing page headline. Review mobile experience separately. If on Experiment+ plan, set up A/B test on headline. If on Optimize plan, create 2-3 variants and enable Smart Traffic.
Example 2: Smart Traffic not improving results
User: "I turned on Smart Traffic two weeks ago but conversions haven't changed" Approach: Verify you have at least 2 page variants (Smart Traffic needs variants to route between). Check that variants are meaningfully different (not just button color — try different headlines, layouts, or offers). Confirm at least 50 visits have occurred for the learning phase. Review variant-level conversion data in the dashboard.
Example 3: Choosing the right plan
User: "I'm launching a new product and need landing pages — which Unbounce plan should I pick?" Approach: Build plan works for basic landing pages without testing. Recommend Experiment if they need A/B testing or DTR for PPC. Recommend Optimize only if traffic volume justifies AI optimization (50+ visits/day per page). Warn about visitor caps and overage penalties on all plans.
Troubleshooting
Popup not showing on external site
Symptom: Popup configured in Unbounce but doesn't appear on the website. Cause: Embed script not installed, ad blocker interference, or trigger rules too restrictive. Solution: Verify the JavaScript embed code is in the <head> of every page where the popup should display. Test in incognito to rule out ad blockers. Check trigger settings (exit-intent, scroll depth, delay). Confirm the popup is published and the domain matches.
Dynamic Text Replacement not working
Symptom: Landing page shows default text instead of URL parameter values. Cause: URL parameter name doesn't match DTR field, encoding issues, or DTR not enabled. Solution: Verify the URL parameter exactly matches the DTR reference (case-sensitive). Ensure the URL uses ?keyword=value format. Check that DTR is enabled on the page in Unbounce settings. Test with a simple parameter before complex ones.
Page loads too slowly
Symptom: Unbounce page takes 3+ seconds to load, hurting conversions and Quality Score. Cause: Large uncompressed images, excessive custom scripts, or tracking tags blocking render. Solution: Compress all images to WebP under 200KB before uploading. Move non-essential scripts to load asynchronously. Remove unused fonts. Consider AMP pages for critical PPC campaigns (85% faster average). Check third-party widgets (chat, heatmaps) — load them asynchronously.