sales-digital-products（销售数码产品）

Digital Product Sales

Help the user sell digital products — ebooks, templates, courses, downloads, software, presets, and printables. Covers product-market fit, pricing strategy, delivery, upsells, launch playbooks, and platform selection. This skill is tool-agnostic but includes platform-specific guidance.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

1. What type of digital product?

- A) Ebook / guide / PDF - B) Templates / swipe files / spreadsheets - C) Online course / video training - D) Software / SaaS / plugins - E) Design assets (presets, fonts, icons, mockups) - F) Audio (music, sound effects, podcasts) - G) Printables / planners - H) Community access / paid group - I) Not sure yet — need help deciding

1. Where are you in the process?

- A) Idea stage — haven't built anything yet - B) Product is built — need to sell it - C) Already selling — want to optimize or scale - D) Want to add digital products to an existing business

1. Do you have an existing audience?

- A) Yes — newsletter, social, or community (approximate size?) - B) No — starting from scratch - C) Small audience (<1,000) but growing

Step 2 — Strategy and approach

Product-market fit for digital products

Validation before building:

1. Pre-sell: Offer the product at a discount before it exists. If 10+ people pay, build it.
2. Waitlist: Landing page with email capture. 100+ signups = strong signal.
3. Free version: Give away a mini version (checklist from the ebook, 1 lesson from the course). Track engagement.
4. Audience polling: Ask your list "Would you pay $X for Y?" — but weigh actions over words.

High-demand digital product categories:

• "Done for you" templates (save time) — highest conversion
• Skill-building courses (increase earning power) — highest price point
• Creative assets (presets, fonts, mockups) — volume play
• Knowledge products (ebooks, guides) — lower price, higher volume
• Tools/software (calculators, apps) — recurring revenue potential

Step 3 — Platform-specific guidance

Read references/platform-guide.md for detailed pricing strategy, launch playbook, delivery methods, upsell frameworks, platform comparisons, and revenue benchmarks.

In MailerLite

MailerLite supports selling digital products directly within its platform:

• Digital product sales: Sell ebooks, downloads, and digital files. Buyers receive a download link in a confirmation email.
• Stripe required: All payments go through Stripe — no PayPal or other payment processors.
• Plan limits: 1 digital product on Free, 3 on Growing Business ($10/mo), unlimited on Advanced ($20/mo).
• Paid newsletters: Separate from digital products — recurring subscription payments via Stripe for gated content.
• Landing pages: Use MailerLite's built-in landing page builder for product sales pages (10 on Free, unlimited on paid).
• Automation integration: Trigger post-purchase email sequences automatically based on product purchase events.
• Limitations: No order bumps, no upsell/downsell flows, no cart/checkout page customization. For complex digital product sales with bundles and upsells, use Gumroad, Lemon Squeezy, or Kit Commerce and connect to MailerLite for email follow-up.
• Best for: Solopreneurs and creators already using MailerLite who want to sell 1-3 simple digital products (ebooks, templates) without adding another platform.

In Gumroad

Gumroad is the simplest platform for selling digital products — zero monthly fees, upload and price in minutes:

• Pricing: 10% + $0.50 per sale (no monthly fee). Discover marketplace sales cost 30%. No volume discounts.
• Product types: Digital downloads, courses, memberships, software (with license keys), bundles, physical products.
• Pay-what-you-want: Set a minimum (including $0) and let buyers choose their price. Good for building an audience.
• Gumroad Discover: Built-in marketplace for organic traffic — but requires at least one sale before your product appears. Don't rely on it as your only traffic source.
• Tax handling: Full Merchant of Record since Jan 2025 — Gumroad handles all VAT/GST/sales tax globally.
• PayPal removed: Since Oct 2024, buyers can only pay via credit/debit card. This may reduce conversions for audiences that prefer PayPal.
• Fee impact on low-priced products: A $5 product loses ~20% to Gumroad fees (before payment processing). Bundle products or price at $25+ to reduce the effective rate.
• Email broadcasts: Basic — good for product announcements, but no automation or sequences. Use a dedicated ESP for marketing campaigns.
• Best for: First-time creators, side projects, quick product launches, software license key distribution. Move to Payhip or Lemon Squeezy when revenue exceeds ~$3K/month and fees become painful.
• For platform-specific setup, use /sales-gumroad.

*You no longer need the platform guide details — focus on the user's specific situation.*

Step 4 — Actionable guidance

Gotchas

1. Don't build before validating — pre-sell or waitlist first. 50% of digital products never sell because the creator assumed demand. Even a simple "buy now, get it in 2 weeks" test is better than 3 months of silent building.
2. Platform fees vary wildly — Gumroad free tier takes 10%, Lemon Squeezy takes 5%, Kit takes 0.6%, WooCommerce takes 0%. At $10K+ in annual sales, the difference is hundreds to thousands of dollars. Model your fees before committing.
3. Courses need ongoing maintenance — a $497 course creates support expectations. Budget time for Q&A, community management, and content updates. Ebooks and templates are lower-maintenance products to start with.
4. Price anchoring works both ways — if you launch at $19, it's very hard to raise to $99 later with the same audience. Launch at a higher price and discount strategically rather than starting low.
5. Tax compliance is real — selling digital products internationally triggers VAT/GST obligations in the EU, UK, Australia, etc. Use a merchant of record (Lemon Squeezy, Paddle) or handle it yourself. Don't ignore this.

• Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Before recommending a specific platform skill

This skill covers a strategy domain across many platforms. Before pointing the user to any specific platform skill (any /sales-{platform} listed in ## Related skills, e.g., /sales-mailshake, /sales-klaviyo, /sales-apollo), read that platform skill's actual SKILL.md first. The 1-line description in ## Related skills is enough to *identify* a candidate — it's not enough to *commit* to it or to write a prompt that invokes it well.

How to read it:

• If ~/.claude/skills/{skill-name}/SKILL.md exists locally, Read it.
• For sales-* skills, WebFetch directly from this repo: https://raw.githubusercontent.com/sales-skills/sales/main/skills/{skill-name}/SKILL.md — e.g., for sales-mailshake: https://raw.githubusercontent.com/sales-skills/sales/main/skills/sales-mailshake/SKILL.md.
• For non-sales-* skills (third-party), look up {org}/{repo} in ~/.claude/skills/sales-do/references/skill-sources.md if installed and fetch the same skills/{skill-name}/SKILL.md path under that repo.

After reading, ground your recommendation in something concrete from the SKILL.md (its scope, a sub-flow, its argument-hint shape, or a "Do NOT use for..." negative trigger). Align any generated invocation with the platform skill's argument-hint. If the platform skill turns out not to fit the user's situation, swap to another or handle the question here directly rather than recommending a poor fit.

Related skills

• /sales-checkout — Checkout page optimization (upsells, order bumps, payment plans, cart abandonment)
• /sales-membership — Membership sites and online courses (recurring access, content dripping)
• /sales-newsletter — Newsletter monetization (paid subscriptions, sponsorships)
• /sales-audience-growth — Growing your audience (lead magnets, referrals, cross-promotion)
• /sales-email-marketing — Email marketing (launch sequences, nurture campaigns)
• /sales-funnel — Sales funnel strategy (landing pages, conversion paths)
• /sales-mailerlite — MailerLite platform help (digital product sales, paid newsletters)
• /sales-kit — Kit platform help (Kit Commerce setup)
• /sales-groove — Groove.cm platform help (GrooveSell, GroovePages)
• /sales-beehiiv — Beehiiv platform help (digital products, paid subscriptions, newsletter monetization)
• /sales-podia — Podia platform help (courses, downloads, memberships, coaching, email)
• /sales-payhip — Payhip platform help (digital downloads, courses, memberships, coaching, store builder, API)
• /sales-gumroad — Gumroad platform help (digital products, license keys, Discover marketplace, API, webhooks)
• /sales-lemonsqueezy — Lemon Squeezy platform help (payments, subscriptions, license keys, tax compliance as merchant of record)
• /sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: First digital product

User says: "I want to create and sell my first ebook about freelance copywriting" Skill does: Recommends validation via pre-sale to newsletter, suggests $29 pricing with bundle option ($49 with template swipe file), compares Kit Commerce vs Gumroad for delivery, provides launch email sequence Result: User has a validated product idea, pricing strategy, platform choice, and 7-day launch plan

Example 2: Platform selection

User says: "I'm selling a Notion template pack — should I use Gumroad or Lemon Squeezy?" Skill does: Compares fees (Gumroad 10% free tier vs Lemon Squeezy 5%), tax handling (LS is merchant of record), checkout experience, and discovery features. Recommends Lemon Squeezy for international sales, Gumroad for discovery. Result: User makes an informed platform choice based on their priorities

Example 3: Course launch

User says: "I have a 3,000-subscriber list and want to launch a $297 course on data analytics" Skill does: Designs a 4-week launch sequence (tease → waitlist → early-bird → open → close), recommends payment plan option ($3 × $107), suggests Kit Commerce or Podia, provides revenue projection (3K × 2% = 60 sales = $17,820) Result: User has a complete launch plan with email sequence, pricing, and revenue targets

Troubleshooting

Low conversion on product page

Symptom: Traffic to product page but <1% conversion Cause: Weak value proposition, no social proof, price not justified, too many options Solution: Add testimonials (even from beta testers). Show the transformation ("before → after"). Add a money-back guarantee. Remove distracting navigation. Test a lower entry price with an upsell.

High refund rate (>10%)

Symptom: Sales coming in but refund requests exceed 10% Cause: Product doesn't match the sales page promise, or product quality is low Solution: Survey refund requesters (what did they expect?). Align sales copy with actual product content. Add a "getting started" email immediately after purchase. Consider a lower price point if expectations are too high.

Can't get first 10 sales

Symptom: Product is live but not selling Cause: No audience, no launch event, or selling to wrong people Solution: Don't rely on organic discovery. Email your list with a dedicated launch sequence (not just a mention). Offer founding member pricing (50% off first 20 buyers). Ask 5 people personally to buy and give feedback. If you have no audience, use /sales-audience-growth first.