Content Repurpose
Transform a single piece of content into platform-optimized versions for Xiaohongshu, WeChat Official Accounts, Douyin, Twitter/X, LinkedIn, and more.
Description
This skill takes any content (article, podcast transcript, research summary, product announcement) and adapts it for multiple platforms, each with its own format conventions, audience expectations, and engagement patterns. It preserves the core message while maximizing reach across different distribution channels.
When to Use
- You have a long-form article and want to distribute it across social platforms
- You need to adapt English content for Chinese platforms (or vice versa)
- You want to create a content calendar from a single source
- Preparing launch announcements for multi-platform distribution
- Repurposing podcast/video transcripts into written content
Instructions
Step 1: Extract the Core Message
From the source content, identify:
- Hook — the single most compelling statement
- Key points — 3-5 main takeaways
- Proof/Evidence — data, quotes, or examples supporting each point
- CTA — what you want the reader to do next
Step 2: Platform Adaptation Rules
Xiaohongshu (小红书)
- Title: 20 chars max, use brackets【】for emphasis, number patterns work ("5个技巧"), curiosity hooks
- Body: 300-800 words, heavy emoji use (🔥💡✅), short paragraphs (1-3 sentences), list format preferred
- Structure: Hook → Pain point → Solution → Summary → CTA
- Tone: Friendly, personal, like a friend sharing tips
- Tags: 5-10 relevant hashtags at the end
- Cover: Text-overlay style description for the cover image
WeChat Official Account (微信公众号)
- Title: 20-30 chars, informative but intriguing, avoid clickbait (WeChat penalizes it)
- Body: 1500-3000 words, deeper analysis, mix short and long paragraphs
- Structure: Hook → Context → Analysis → Opinion → CTA
- Tone: Professional but conversational, slightly literary
- Format: Use subheadings, blockquotes, and white space generously
- Opening: First 30 characters visible in notification — make them count
Douyin (抖音)
- Script: 30-90 seconds, 150-400 words spoken
- Hook: First 3 seconds must stop the scroll (question, bold claim, visual)
- Structure: Hook → 1-3 points with quick transitions → CTA
- Tone: Energetic, fast-paced, authoritative or relatable
- Text overlay: Key phrases on screen for silent viewers
- Hashtags: 3-5, include one broad and one niche
Twitter/X
- Tweet: 280 chars max, single point per tweet
- Thread: Hook tweet → 3-7 supporting tweets → summary tweet
- Tone: Conversational but sharp, opinionated
- Format: Numbers and bullet points stand out, use line breaks
- Hashtags: 1-3, placed at the end
- Media: Attach an image or quote card for 2-3x engagement
- Post: 1300 chars max, professional insight angle
- Opening: A strong opinion, contrarian take, or lesson learned
- Body: Story → Insight → Takeaway, use short paragraphs
- Tone: Thought leadership, not promotional
- Hashtags: 3-5, industry-specific
Step 3: Generate Output
For each target platform, produce:
- Title/Opening (platform-specific)
- Full content (ready to copy-paste)
- Recommended posting time (based on platform peak hours)
- Suggested hashtags/keywords
Examples
Source: A 2000-word article about "Why remote work increases productivity by 23%"
→ Xiaohongshu: Title "远程办公效率低？你可能做错了这5件事🔥" | 500-word listicle with emoji | Tags: #远程办公 #效率提升 #居家办公
→ Twitter Thread: Tweet 1: "Companies forcing return-to-office are losing their best people. Here's the data 🧵" Tweet 2-6: Key statistics and arguments Tweet 7: "What's your experience? Remote, hybrid, or office?"
→ Douyin Script: "你还在每天通勤2小时？这3个数据告诉你远程办公更高效..." (60-second video script)
Tips
- Always adapt tone, not just trim length — each platform has its own culture
- For Chinese platforms, use simplified Chinese; for Twitter/X, default to English unless the audience is Chinese-speaking
- Keep the core message identical across platforms — contradictions destroy credibility
- Post on different platforms on different days to avoid audience overlap fatigue
- Track which format performs best and iterate