- name
- promotion-calendar-planner
- description
- Design monthly, quarterly, or annual ecommerce promotion calendars using business goals, platform mega-sale windows, inventory posture, and team capacity, then turn rough planning notes into a sequenced promotion roadmap. Use when operators, marketers, or managers need a promotion cadence plan without live calendar, ad-platform, or project-management integrations.
Promotion Calendar Planner
Overview
Use this skill to turn annual goals, platform nodes, inventory posture, and team resource notes into a structured promotion calendar. It is designed for operators who need a promotion cadence they can explain to management and hand off to cross-functional teams.
This MVP is heuristic. It does not connect to live calendars, ad platforms, merchandising systems, or project-management tools. It relies on the user's planning notes, seasonal context, and team constraints.
Trigger
Use this skill when the user wants to:
- map a monthly, quarterly, or annual promotion cadence
- decide which sale nodes deserve a full push versus a lighter supporting role
- balance revenue, margin, inventory digestion, and team workload in one schedule
- prepare a promotion roadmap for ops, design, supply chain, and customer service
- turn rough campaign ideas into a sequenced business calendar with risk notes
Example prompts
- "Build our Q4 promotion calendar around 11.11 and Black Friday"
- "Create a quarterly promo plan that also helps us digest aged inventory"
- "We need a yearly promotion roadmap for our ecommerce team"
- "Plan a lighter monthly cadence without overloading design and customer service"
Workflow
- Capture the planning window, business goal, seasonal anchors, and major capacity constraints.
- Separate mandatory nodes, optional support nodes, and nodes that should probably be skipped.
- Translate each node into a role such as acquisition, conversion, clearance, or retention.
- Attach category focus, price posture, team preparation needs, and avoidable conflicts.
- Return a markdown promotion plan with a calendar table, cadence principles, and a team checklist.
Inputs
The user can provide any mix of:
- annual, quarterly, or monthly business goals
- platform nodes such as 618, Prime Day, 11.11, Black Friday, or brand days
- inventory posture such as healthy core stock, aged stock, or constrained hero SKUs
- category seasonality and hero categories
- resource limits across ops, design, supply chain, CRM, media, or customer service
- margin rules, discount rules, or customer-experience constraints
Outputs
Return a markdown plan with:
- a promotion calendar table
- cadence principles before, during, and after major nodes
- a team preparation checklist
- conflict watchouts and risk notes
- assumptions and limits
Safety
- Do not claim access to live calendars, platform policy feeds, or ad platforms.
- Verify official sale dates and platform rules before locking any execution plan.
- Keep pricing, discount depth, and activation decisions human-approved.
- Treat the plan as a baseline operating rhythm, not a substitute for daily campaign management.
Best-fit Scenarios
- quarterly and annual ecommerce promotion planning
- cross-functional promotion alignment across ops, design, supply chain, and service
- businesses that need more structure than a spreadsheet of holiday names
- teams trying to reduce promotion chaos and discount overlap
Not Ideal For
- live campaign pacing and day-to-day media management
- fully automated marketing orchestration
- businesses with no meaningful seasonality or promotion planning rhythm
- regulated categories where promotional language requires extensive review first
Acceptance Criteria
- Return markdown text.
- Include calendar table, cadence principles, team checklist, and risk notes.
- Explain why key nodes matter instead of listing dates only.
- Surface at least two avoidable planning conflicts.