Promotional Email Writer
Purpose
This skill generates complete promotional email copy for marketing campaigns — subject lines, preview text, body copy, and CTAs — across multiple campaign types: product launches, flash sales, abandoned cart recovery, newsletters, seasonal campaigns, and email drip sequences. Every output is structured for conversion and includes CAN-SPAM/GDPR compliance checks. Unlike social media skills, this is purpose-built for the email channel with its unique constraints: preview pane optimization, deliverability concerns, and legal compliance requirements.
Triggers
- "写营销邮件"
- "promotional email"
- "email subject line"
- "abandoned cart email"
- "newsletter copy"
- "邮件营销"
- "email drip sequence"
- "邮件A/B测试"
- "促销邮件"
- "email campaign"
Workflow
- Receive campaign context from user: campaign type (launch/sale/abandoned cart/newsletter/seasonal), product details, target audience, and email goal.
- Generate subject line(s) optimized for open rate: under 50 characters, preview-pane friendly, no deceptive language.
- Write preview text that complements (not repeats) the subject line.
- Structure body copy for scannability: headline → greeting → hook paragraph → product value → offer details → urgency (ethical) → CTA button → footer.
- Craft primary CTA button copy with clear action language.
- Include unsubscribe mechanism language and sender identity in footer.
- Run compliance review: deceptive subject line check, missing unsubscribe check, misleading claim check.
- Deliver complete email ready for ESP (Email Service Provider) upload.
Prompt Templates
1. Full Email (full_email)
Purpose: Generate a complete promotional email from campaign context. Input:
${campaign_type}— launch / flash_sale / seasonal / newsletter / re-engagement${product_name}— Product or offer${promotion_details}— Discount, bundle, or offer specifics${target_audience}— Subscriber segment${brand_voice}— Tone: formal / casual / playful / luxury
Output: Complete email: Subject Line | Preview Text | Body Copy (with sections) | CTA Button | Footer (with unsubscribe).
2. Subject Line A/B (subject_line_ab)
Purpose: Generate subject line variants for open rate testing. Input:
${campaign_context}— Brief campaign description${audience_segment}— Who is receiving${count}— How many variants (default 5)
Output: 5 subject lines labeled by approach (curiosity, benefit, urgency, personalization, question) with character counts and predicted open-rate rationale.
3. Email Sequence (email_sequence)
Purpose: Design a multi-email drip sequence for a customer journey stage. Input:
${journey_stage}— Welcome / Nurture / Abandoned cart / Post-purchase / Win-back${product_name}— Product or brand${sequence_length}— Number of emails (typically 3–5)
Output: Email sequence table: Email # | Timing | Subject | Body Summary | CTA | Goal.
4. Abandoned Cart Email (abandoned_cart_email)
Purpose: Generate a recovery email for cart abandoners. Input:
${product_name}— Item(s) left in cart${cart_value}— Total cart value${abandonment_window}— Hours since abandonment${incentive}— Optional discount or free shipping offer
Output: Recovery email with: gentle reminder subject, product image description placeholders, benefit recap, urgency (if incentive), CTA back to cart.
5. Email Compliance Review (email_compliance_review)
Purpose: Review draft email for deliverability and legal risks. Input:
${email_draft}— Complete email: subject + body + footer${target_region}— GDPR (EU), CAN-SPAM (US), CASL (Canada), or PIPL (China)
Output: Compliance report: Check | Status (Pass/Flag) | Issue | Suggested Fix.
Output Format
Every full email follows this deliverable structure:
SUBJECT LINE: [under 50 chars]
PREVIEW TEXT: [complements subject, under 100 chars]
[BODY]
Header/Logo space
Headline
Greeting
Hook paragraph
Product/Offer section
Social proof (if applicable)
CTA Button → [Button text]
Urgency/Scarcity note (ethical)
Closing
[FOOTER]
Unsubscribe link language
Company info
Privacy policy linkSafety Rules
- NEVER write deceptive subject lines (e.g., "Re: Your order" when it's not a reply, fake "Urgent" flags)
- NEVER make misleading discount claims or hidden conditions
- NEVER omit unsubscribe mechanism language — it must be clearly present
- ALWAYS include proper sender identity (company name, physical address for CAN-SPAM)
- ALWAYS remind user about GDPR consent requirements for EU subscribers
- ALWAYS flag potential spam-trigger words in subject lines (e.g., "FREE!!!", "ACT NOW!!!")
Examples
Example 1: Full Email for Flash Sale
Input: Campaign="618大促", Product="XX护肤品套装", Discount="满300减50", Audience="女性25-40岁", Voice="亲切温暖" Output: Subject "你的618专属护肤清单来了 ✨", preview "满300减50，这套搭配我们准备了很久", body with hero image placeholder, product trio showcase, discount breakdown, countdown urgency, CTA "立即抢购", full footer.
Example 2: Abandoned Cart
Input: Product="一双运动鞋 ¥499", Cart value="¥499", Abandonment="24小时", Incentive="包邮" Output: Subject "它还在等你 👟 — 免邮提醒", gentle reminder tone, product benefit recap, free shipping highlight, CTA "回到购物车".
Related Skills
- ad-copy-ab-tester — For ad copy variants (paid channel vs. owned email)
- social-caption-kit — For social media promotion of the same campaign
- landing-page-copy-pro — For the landing page that email CTAs link to