/dm:pr-pitch
Purpose
Create compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.
Input Required
The user must provide (or will be prompted for):
- Story angle: What is newsworthy (launch, data, trend, expert commentary, milestone)
- Pitch type: Proactive pitch, reactive (newsjacking), HARO/Connectively response, or thought leadership placement
- Target outlets: Desired publications or tier level (Tier 1 national, trade, local, podcasts)
- Spokesperson: Who speaks for the brand, their credentials and availability
- Supporting assets: Data, quotes, images, press releases, case studies available
- Timing: Embargo dates, event tie-ins, or urgency level
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Identify the core news hook and refine the angle for maximum editorial appeal
- Craft pitch templates tailored to outlet type (national, trade, broadcast, podcast, newsletter)
- Build a target media list with journalist names, beats, outlets, and contact approach
- Design an outreach sequence: initial pitch, follow-up timing, alternative angles
- Prepare supporting materials: press release draft, fact sheet, quote bank, boilerplate
- If HARO/Connectively: craft a source response optimized for journalist selection criteria
- Review all materials for brand voice consistency and factual accuracy
Output
A complete PR pitch package containing:
- Core pitch template (email-ready) with subject line options
- Outlet-specific pitch variations (3-5 versions)
- Target media list with journalist details and pitch approach notes
- Outreach timeline with follow-up cadence
- Press release or media advisory draft
- Fact sheet and quote bank
- HARO response template (if applicable)
- Measurement framework: coverage tracking, share of voice, backlink value
Agents Used
- pr-outreach — Pitch crafting, media targeting, outreach strategy, journalist relations