Product Hunt Gallery Assets
This skill helps you create a compelling gallery that tells your product's story, showcases key features, and convinces visitors to try your product.
When to Use This Skill
- Planning your gallery image sequence
- Creating feature showcase images
- Designing before/after comparisons
- Including video in your gallery
- Optimizing gallery for conversion
Gallery Requirements
Technical Specs
- Minimum images: 2 (required)
- Recommended: 4-6 images
- Formats: PNG, JPG, GIF
- Video: YouTube links only
- Order: Drag-and-drop reorderable
Best Practices
- Tell a story from first to last image
- Show actual product, not just marketing
- Include at least one video/demo if possible
- Make each image standalone yet connected
The Gallery Story Framework
Image Sequence Strategy
IMAGE 1: The Hook
↓ "What is this?"
IMAGE 2: The Problem
↓ "I have this problem!"
IMAGE 3: The Solution
↓ "This solves it!"
IMAGE 4: Key Feature 1
↓ "That's impressive"
IMAGE 5: Key Feature 2
↓ "Even more value"
IMAGE 6: Social Proof / CTA
→ "I should try this"Image-by-Image Guide
Image 1: The Hook (REQUIRED)
Purpose: Stop the scroll, explain what this is
Options:
- Hero shot with tagline overlay
- Product in action (GIF)
- Bold value proposition statement
Template:
┌────────────────────────────────┐
│ │
│ [PRODUCT NAME] │
│ │
│ [Tagline/Value Prop] │
│ │
│ [Product Screenshot] │
│ │
└────────────────────────────────┘Checklist:
- Product name visible
- Core value proposition clear
- Product UI/interface shown
- Visually compelling
Image 2: The Problem/Context
Purpose: Establish the pain point you solve
Options:
- Before state visualization
- Problem statistics
- "The old way" frustration
Templates:
A) The Frustration
┌────────────────────────────────┐
│ │
│ 😫 Sound familiar? │
│ │
│ • Pain point 1 │
│ • Pain point 2 │
│ • Pain point 3 │
│ │
│ There's a better way → │
│ │
└────────────────────────────────┘B) The Statistics
┌────────────────────────────────┐
│ │
│ [Shocking Stat] │
│ ↓ │
│ "[Problem costs X hours/ │
│ dollars per week]" │
│ │
└────────────────────────────────┘Image 3: The Solution
Purpose: Show how your product solves the problem
Options:
- After state visualization
- Product in action (GIF/video)
- Before → After comparison
Template: Before/After
┌────────────────────────────────┐
│ BEFORE │ AFTER │
│ │ │
│ [Chaos] │ [Order] │
│ [Complex] │ [Simple] │
│ [Slow] │ [Fast] │
│ │ │
│ ────────── → ────────── │
│ With [Product] │
└────────────────────────────────┘Image 4-5: Key Features
Purpose: Highlight 2-3 most impressive features
For Each Feature:
- Feature name (bold)
- What it does (brief)
- Why it matters (benefit)
- Visual demonstration
Template:
┌────────────────────────────────┐
│ │
│ ⚡ [Feature Name] │
│ │
│ [Screenshot/Demo] │
│ │
│ [One-line benefit] │
│ │
└────────────────────────────────┘Feature Selection Criteria:
- Most unique/differentiating
- Most requested by users
- Hardest to build (shows effort)
- Most visual/demonstrable
Image 6: Social Proof / CTA
Purpose: Build trust, encourage action
Options:
A) Testimonials
┌────────────────────────────────┐
│ │
│ ⭐⭐⭐⭐⭐ │
│ │
│ "[Quote from user]" │
│ │
│ — Name, Title @ Company │
│ [Logo] │
│ │
└────────────────────────────────┘B) Metrics
┌────────────────────────────────┐
│ │
│ Trusted by │
│ │
│ 10,000+ │ 4.9/5 │ 50+ Cos │
│ Users │ Rating │ trust us │
│ │
│ [Company logos row] │
│ │
└────────────────────────────────┘C) CTA
┌────────────────────────────────┐
│ │
│ Ready to [benefit]? │
│ │
│ ┌──────────────────────┐ │
│ │ Get Started Free │ │
│ └──────────────────────┘ │
│ │
│ 🎁 PH Special: [Offer] │
│ │
└────────────────────────────────┘Gallery Types by Product
SaaS/Web App
- Hero with dashboard
- Key workflow demo (GIF)
- Feature highlight 1
- Feature highlight 2
- Integration showcase
- Pricing/testimonials
Mobile App
- App on device mockup
- Key screens (3-up or carousel)
- Feature 1 demo
- Feature 2 demo
- User reviews/ratings
- Download CTA
Developer Tool
- Code/terminal example
- Before/after code comparison
- Integration simplicity
- Performance metrics
- Documentation preview
- GitHub stars/adoption
AI Product
- AI in action (GIF)
- Input → Output example
- Accuracy/quality metrics
- Use case 1
- Use case 2
- API/integration options
Video Integration
YouTube Video in Gallery
- Creates more engagement
- Shows product in motion
- PH algorithm favors video
Video Requirements:
- YouTube link only
- Not set to private
- Upload before launch day
- Test embed works
Ideal Video Content:
- 30-90 second demo
- Hook in first 5 seconds
- Show the "aha" moment
- End with CTA
Interactive Demos
Use tools like:
- Arcade
- Supademo
- Storylane
- Hexus
Design Best Practices
Do:
- ✓ Maintain consistent style/branding
- ✓ Use high-resolution images
- ✓ Include annotations/callouts
- ✓ Show real product, not mockups
- ✓ Test on mobile viewing
- ✓ Use dark mode screenshots if product has it
Don't:
- ✗ Use stock photos
- ✗ Include tiny unreadable text
- ✗ Make images too text-heavy
- ✗ Use different visual styles
- ✗ Include outdated UI
- ✗ Skip quality control
Gallery Checklist
Content
- First image explains what product does
- Problem is clearly established
- Solution is demonstrated
- 2-3 key features highlighted
- Social proof included
- CTA or offer visible
Quality
- All images high resolution
- Consistent brand styling
- No typos or errors
- Looks good at all sizes
- Video tested and working
Flow
- Tells coherent story
- Each image has clear purpose
- Logical progression
- Ends with strong impression
Output Format
GALLERY PLAN FOR: [Product Name]
TOTAL IMAGES: [Number]
VIDEO INCLUDED: [Yes/No]
IMAGE SEQUENCE:
1. [Type: Hook/Hero]
Content: [Description]
Message: [What viewer should understand]
2. [Type: Problem]
Content: [Description]
Message: [What viewer should feel]
3. [Type: Solution]
Content: [Description]
Message: [The "aha" moment]
4. [Type: Feature]
Feature: [Name]
Content: [Description]
5. [Type: Feature]
Feature: [Name]
Content: [Description]
6. [Type: Social Proof/CTA]
Content: [Description]
Message: [Final impression]
VISUAL STYLE:
- Primary colors: [Colors]
- Typography: [Fonts]
- Screenshot style: [Dark/Light mode]
TOOLS TO USE:
[Recommended design tools]