Pages: Services
Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read it for service offerings and differentiation.
Identify:
- Service count: One overview or multiple service pages
- Audience: B2B, B2C, or both
- Conversion goal: Contact, quote, booking
Best Practices
Structure
| Approach | When |
|---|---|
| Single page | Few services; compact overview |
| Hub + detail | Many services; main page links to each |
| Service tiers | Packages, pricing tiers |
Essential Elements
| Element | Purpose |
|---|---|
| Service overview | What you offer; who it's for |
| Benefits | Outcomes, not just features |
| Process | How you work; steps |
| Proof | Case studies, testimonials |
| CTA | Contact, get quote, book call |
Content
- Benefit-first: Solve problems; outcomes
- Clear scope: What's included
- Differentiation: Why you vs. others
SEO
- Target "service + location" or "service + industry"
- Schema: Service type
- Internal links from Home, About
Output Format
- Structure (single vs. hub)
- Service descriptions
- CTA placement
- SEO metadata
Related Skills
- seo-on-page-url-structure: Service URL hierarchy (e.g. /services/web-development)
- pages-features: For SaaS; services for service businesses
- pages-pricing: Service pricing
- pages-customer-stories: Proof for services
- seo-on-page-title, seo-on-page-description, seo-on-page-metadata: Services page metadata