/dm:page-analysis
Purpose
Deep single-page SEO analysis — examines everything about one URL across all ranking dimensions. More granular than a site-wide audit. Use for landing page optimization, content refresh prioritization, or pre-publish quality checks.
Input Required
- URL: The specific page to analyze
- Target keyword: Primary keyword this page should rank for (optional — can be inferred)
- Competitors: 1-3 competitor pages targeting the same keyword (optional)
Process
- Load brand context: Read active brand profile. Load brand guidelines if available.
- Fetch and parse page: Retrieve full HTML, extract all signals.
- Title tag analysis: Character count (50-60 chars ideal), keyword placement, brand inclusion, uniqueness, click-worthiness.
- Meta description analysis: Character count (150-160 chars), keyword inclusion, CTA presence, uniqueness.
- Heading hierarchy: H1 presence and uniqueness, H2-H6 logical structure, keyword distribution across headings.
- Content depth analysis: Word count, reading level, topic coverage completeness, keyword density (target 1-2%), semantic keyword usage, content freshness (last modified date).
- E-E-A-T signals: Author byline and bio, credentials, first-hand experience indicators, citations and sources, about page link, contact information.
- Schema markup detection: JSON-LD, Microdata, RDFa — validate against Google's supported types, check for deprecations (HowTo deprecated Sept 2023, FAQ restricted to gov/health Aug 2023, SpecialAnnouncement deprecated July 2025), suggest missing schema opportunities.
- Image audit: Alt text, dimensions, format, lazy loading, fetchpriority on LCP image (see image-seo-audit skill for full methodology).
- Internal linking: Inbound links to this page, outbound links from this page, anchor text quality, orphan page check.
- Technical signals: Canonical tag, robots directives, mobile viewport, HTTPS, page speed indicators, Core Web Vitals.
- AI search readiness: Entity consistency, citation-worthiness, structured answer formatting, concise answer blocks for featured snippets.
- Competitor comparison (if provided): Side-by-side analysis of word count, schema, headings, E-E-A-T signals vs competitor pages.
Schema Deprecation Tracking
Always check and flag:
- HowTo: Deprecated (September 2023) — rich results removed
- FAQ: Restricted to government and health authority sites (August 2023)
- SpecialAnnouncement: Deprecated (July 2025)
- EnergyConsumptionDetails: Replaced by Certification schema (April 2025)
Output
Page SEO Score: XX/100
| Dimension | Score | Priority Issues |
|---|---|---|
| Title & Meta | /10 | ... |
| Content Depth | /10 | ... |
| E-E-A-T | /10 | ... |
| Schema Markup | /10 | ... |
| Images | /10 | ... |
| Internal Links | /10 | ... |
| Technical | /10 | ... |
| AI Readiness | /10 | ... |
- Specific, actionable recommendations for each dimension
- Exact replacement title tags and meta descriptions (with character counts)
- Missing schema markup JSON-LD code (ready to implement)
- Content gaps vs competitors
- Quick wins vs strategic improvements
Agents Used
- seo-specialist — All page-level analysis, scoring, recommendations
Scripts Used
- tech-seo-auditor.py — Technical signal extraction
- content-scorer.py — Content quality scoring
- schema-generator.py — Generate missing schema markup
- competitor-scraper.py — Competitor page comparison