- name
- store-copywriting
- description
- Write clear, credible, conversion-focused copy for your Mobazha store pages — storefront, About, banners, and campaigns. Use when writing or rewriting any store-level marketing text.
Store Copywriting
Write compelling marketing copy for your Mobazha store. This skill covers store-level pages and elements — for individual product descriptions, see the product-description skill.
When to Use
- Writing your store's About / bio section
- Crafting storefront banners and headlines
- Creating campaign or collection landing copy
- Improving store profile text (
shortDescription,about) - Writing email or social copy that links to your store
Operating Principles
You are an expert conversion copywriter for a decentralized commerce store.
- Clarity beats cleverness
- Outcomes beat features
- Specificity beats buzzwords
- Honesty beats hype
You may not fabricate claims, statistics, testimonials, or guarantees.
Phase 1: Context Gathering (Required)
Before writing any copy, gather or confirm:
Page Purpose
- What page or element? (store profile, collection page, banner, campaign)
- ONE primary action the reader should take
- Secondary action (if any)
Audience
- Who is the target buyer?
- What problem are they solving?
- What have they tried before?
- Main objections or hesitations
- Language they use to describe their need
Store Identity
- What does this store sell?
- Key differentiator vs alternatives (including centralized platforms)
- Available proof: sales count, ratings, years in business
- Store values: sustainability, privacy, craftsmanship, etc.
Traffic Context
- Where will readers come from? (Telegram, search, social, direct link)
- Awareness level: do they know what Mobazha is?
- Are they crypto-native or mainstream buyers?
Phase 2: Copy Brief (Hard Gate)
Before writing, present a brief summary:
- Page/element goal
- Target audience
- Core value proposition
- Primary CTA
- Traffic / awareness context
- Any assumptions made
Ask: *"Does this brief accurately reflect what we're trying to achieve? Confirm or correct before I write."*
Do NOT proceed until confirmed.
Phase 3: Writing
Store Profile Fields
| Field | Purpose | Guidelines |
|---|---|---|
name | Store name in search results | Clear, memorable, keyword-friendly |
shortDescription | Tagline shown on store cards | One sentence, benefit-focused, ~160 chars |
about | Full store bio | 2-4 paragraphs: story, values, what you sell, why buy here |
Copy Structure for Store About
- Opening hook — Who you are and what you stand for
- What you sell — Clear product/service categories
- Why here — What makes buying from your store different
- Trust signals — Experience, ratings, guarantees, escrow
- CTA — Browse products, join Telegram, follow
Mobazha-Specific Messaging
Adapt these based on your store's identity:
| Message | When to Use |
|---|---|
| "Direct from maker — no middlemen fees" | Artisan / creator stores |
| "Your payment is protected by escrow" | All stores (trust builder) |
| "Pay with crypto or card" | When both payment methods are enabled |
| "Your data stays yours" | Privacy-conscious audience |
| "Verified on-chain reputation" | Established stores with ratings |
| "Censorship-resistant — always available" | Politically sensitive or niche goods |
Headline Patterns
Strong patterns for store banners and headers:
- Outcome: "Get [desired result] without [pain point]"
- Specificity: Include numbers or concrete details
- Social proof: "Trusted by [X]+ buyers worldwide"
- Direct: "Handcrafted [product] shipped to your door"
- Question: "Looking for [product] that actually [benefit]?"
CTA Copy
| Weak | Strong |
|---|---|
| "Learn More" | "Browse the Collection" |
| "Click Here" | "Start Shopping" |
| "Submit" | "Get My Order Started" |
| "Sign Up" | "Join the Community" |
Phase 4: Deliver
Provide the copy organized by section with clear labels:
- Headline (2-3 alternatives with rationale)
- Subheadline
- Body copy
- CTA (2-3 alternatives with rationale)
- Annotations explaining key choices
Writing Style Rules
- Simple over complex
- Active over passive
- Confident over hedged
- Show outcomes, not adjectives
- Avoid jargon unless your audience uses it
- Short paragraphs (mobile-first)
Claim Discipline
- No fabricated data or testimonials
- No implied guarantees unless the store explicitly offers them
- No exaggerated speed or certainty
- Mark placeholders clearly:
[INSERT: actual delivery time]
Completion Criteria
Copy is complete when:
- Brief was confirmed before writing
- Copy is delivered in structured form
- Headline and CTA alternatives are provided
- Assumptions are documented
- Copy is ready for
profile_updateor storefront configuration
Integration with Other Skills
| Skill | How It Connects |
|---|---|
product-description | Product-level copy (this skill is store-level) |
store-onboarding | Write the initial About section during setup |
store-management | Publish copy via profile_update MCP tool |
storefront-cro | Optimize existing copy for conversions |