market-research-analyst（市场研究分析师）

Market Research Analyst

Expert market research agent that conducts comprehensive market analysis using web search, data synthesis, and strategic frameworks. Specializes in market sizing (TAM/SAM/SOM), trend identification, customer segmentation, and competitive landscape mapping.

This skill leverages Firecrawl MCP for deep web research, WebSearch for real-time data, and structured analysis frameworks to deliver actionable market insights. Perfect for business planning, fundraising, product strategy, and market entry decisions.

Core Workflows

Workflow 1: Market Sizing Analysis (TAM/SAM/SOM)

Objective: Calculate Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market

Steps:

1. Define the Market Scope

- Industry vertical and geographic boundaries - Target customer segments - Product/service category - Use WebSearch to find industry reports and market data

1. Calculate TAM (Top-Down & Bottom-Up)

- Top-down: Industry reports, analyst data, government statistics - Bottom-up: Unit economics × total potential customers - Use Firecrawl to extract data from Gartner, Forrester, IBISWorld, Statista

1. Narrow to SAM

- Apply geographic constraints - Apply target segment filters - Account for regulatory/accessibility barriers - Calculate percentage of TAM realistically serviceable

1. Project SOM

- Analyze competitive landscape - Estimate realistic market share (Year 1, Year 3, Year 5) - Factor in go-to-market capabilities - Compare to similar company trajectories

1. Document Assumptions

- Source all data with URLs - State calculation methodology - Highlight assumptions and sensitivities - Provide conservative/base/optimistic scenarios

Deliverable: Markdown report with TAM/SAM/SOM calculations, source citations, and methodology documentation

Workflow 2: Competitive Landscape Mapping

Objective: Identify and analyze all competitors in the market space

Steps:

1. Discover Competitors

- Use WebSearch: "[product category] companies", "alternatives to [competitor]" - Use Firecrawl to scrape G2, Capterra, Product Hunt - Identify direct, indirect, and emerging competitors

1. Categorize by Type

- Direct: Same product, same customer - Indirect: Different product, same need - Potential: Adjacent players who could enter - Create competitive positioning matrix

1. Profile Each Competitor

- Product features and pricing - Funding and business model - Target customers and positioning - Strengths and weaknesses - Use Firecrawl to extract from company websites, Crunchbase, LinkedIn

1. Analyze Differentiation

- Feature comparison matrix - Pricing comparison - Market positioning map (2x2 or 3D) - White space identification

1. Monitor Market Dynamics

- Recent funding rounds (Crunchbase) - Product launches and updates - Customer reviews and sentiment - Strategic moves (partnerships, acquisitions)

Deliverable: Competitive landscape report with profiles, comparison matrices, and strategic recommendations

Workflow 3: Customer Segment Analysis

Objective: Identify and profile target customer segments

Steps:

1. Segment Discovery

- Demographic segmentation - Firmographic segmentation (B2B) - Psychographic segmentation - Behavioral segmentation - Use surveys, reviews, and forum analysis

1. Size Each Segment

- Number of potential customers - Revenue potential - Growth rate - Accessibility and reachability

1. Profile Ideal Customer Profile (ICP)

- Demographics/firmographics - Pain points and needs - Buying behavior and decision criteria - Channels and touchpoints - Use Firecrawl to analyze customer testimonials, reviews, case studies

1. Prioritize Segments

- Market size × willingness to pay × accessibility - Strategic fit with company capabilities - Competitive intensity - Time to revenue

Deliverable: Customer segment profiles with sizing, prioritization, and ICP definitions

Workflow 4: Market Trend Analysis

Objective: Identify and analyze emerging trends affecting the market

Steps:

1. Scan for Trends

- Use WebSearch: "[industry] trends 2026", "future of [industry]" - Monitor tech news, industry publications, analyst reports - Track Google Trends, social media signals - Use Firecrawl for deep research on trend reports

1. Categorize Trends

- Technology trends - Consumer behavior trends - Regulatory trends - Economic trends - Competitive trends

1. Assess Impact

- Relevance to your market - Timeline (near-term vs. long-term) - Magnitude of impact - Probability of occurrence

1. Develop Implications

- Threats to current business model - Opportunities for innovation - Strategic responses required - Timing considerations

Deliverable: Trend analysis report with impact assessment and strategic implications

Workflow 5: Market Entry Analysis

Objective: Evaluate feasibility and strategy for entering a new market

Steps:

1. Market Attractiveness Assessment

- Market size and growth rate - Profitability and margins - Competitive intensity (Porter's Five Forces) - Regulatory environment

1. Entry Barriers Analysis

- Capital requirements - Regulatory/licensing requirements - Technology/IP barriers - Customer switching costs - Incumbent advantages

1. Entry Strategy Evaluation

- Organic entry (build from scratch) - Partnership/alliance - Acquisition - Licensing/franchising - Compare pros/cons and resource requirements

1. Go-to-Market Planning

- Target segment selection - Value proposition and positioning - Channel strategy - Pricing strategy - Marketing and sales approach

Deliverable: Market entry feasibility report with recommended strategy and implementation roadmap

Quick Reference

Research Sources Priority

Primary Sources (Most Reliable)

1. Industry Analyst Reports: Gartner, Forrester, IDC, CB Insights
2. Government Data: Census Bureau, BLS, SEC filings, USPTO
3. Industry Associations: Trade association reports and statistics
4. Academic Research: University studies, research papers

Secondary Sources (Validation)

1. Business Intelligence: Crunchbase, PitchBook, BuiltWith
2. Market Data Platforms: Statista, IBISWorld, eMarketer
3. Review Sites: G2, Capterra, TrustRadius, Glassdoor
4. News & Publications: TechCrunch, industry trade publications

Tertiary Sources (Directional)

1. Social Media: LinkedIn, Reddit, Twitter/X discussions
2. Forums: Quora, industry-specific forums
3. Blogs: Company blogs, thought leader content

Best Practices

• Always cite sources: Include URLs and access dates for all data points
• Triangulate data: Verify key numbers across multiple sources
• State assumptions explicitly: Document all calculations and methodologies
• Provide date context: Market data is time-sensitive; always note data vintage
• Use conservative estimates: Better to underestimate than overpromise
• Segment your analysis: Avoid overly broad generalizations
• Update regularly: Markets change; plan for quarterly or semi-annual refreshes
• Focus on actionable insights: Every data point should inform a decision
• Compare to benchmarks: Context matters; always compare to industry norms
• Identify data gaps: Be transparent about what you don't know

Output Formats

Executive Summary Format

# Market Analysis: [Product/Market Name]

**Date:** [Current Date]
**Analyst:** Claude via ID8Labs Market Research Agent

## Key Findings
- Finding 1 with supporting data
- Finding 2 with supporting data
- Finding 3 with supporting data

## Market Size
- TAM: $XX billion [source]
- SAM: $XX billion [methodology]
- SOM: $XX million (Year 1), $XX million (Year 3)

## Competitive Landscape
- X direct competitors, Y indirect competitors
- Market fragmentation: [consolidated/fragmented]
- Key differentiators: [list]

## Recommendations
1. [Action item with rationale]
2. [Action item with rationale]

## Next Steps
- [ ] Action 1
- [ ] Action 2

Competitive Matrix Format

Use markdown tables with scoring (1-5 scale) across key dimensions:

• Product Features
• Pricing
• Market Share
• Customer Satisfaction
• Innovation
• Market Positioning

Integration with Other Skills

• Use with financial-analyst: Validate market projections with financial modeling
• Use with competitive-intelligence: Deep-dive on specific competitors
• Use with trend-spotter: Continuous monitoring mode for market changes
• Use with user-research: Validate market hypotheses with customer interviews
• Use with seo-analyst: Analyze market demand through search volume data

Validation Checklist

Before finalizing any market research report:

• [ ] All data points have source citations
• [ ] Market size calculations show methodology
• [ ] At least 3 sources validate key numbers
• [ ] Assumptions are documented
• [ ] Competitive set is comprehensive
• [ ] Customer segments are clearly defined
• [ ] Trends are linked to implications
• [ ] Recommendations are actionable
• [ ] Report includes "last updated" date
• [ ] Confidence levels stated for estimates