proposal-writer（提案撰写者）

Proposal Writer

Input schema: see references/proposal-input-schema.md

Proposal Structure

Cover Page

# PROPOSAL

**[Your Company] -> [Prospect Company]**

**Prepared for:** [Name, Title]
**Prepared by:** [Name, Title]
**Date:** [Date]
**Valid until:** [Date + 30 days]

Executive Summary (Most Critical Section)

Decision-makers often read only this. Must stand alone.

## Executive Summary

### The Challenge

Based on our conversations, [Company] is facing:

- **[Pain Point 1]**: [Quantified impact - "$X/month in lost revenue"]
- **[Pain Point 2]**: [Quantified impact - "X hours/week wasted"]
- **[Pain Point 3]**: [Quantified impact - "X% customer churn"]

### Our Solution

[Product/Service] will help [Company] achieve:

- **[Outcome 1]**: [Measurable result with number]
- **[Outcome 2]**: [Measurable result with timeframe]
- **[Outcome 3]**: [Measurable result with percentage]

### Investment & Timeline

| Component | Investment | Duration |
|-----------|------------|----------|
| [Phase/Item 1] | $X | X weeks |
| [Phase/Item 2] | $X | X weeks |
| **Total** | **$X** | **X weeks** |

### Why [Your Company]

[2-3 sentences on specific differentiators relevant to their situation]

### Next Steps

| Action | Owner | By Date |
|--------|-------|---------|
| Proposal review call | [Prospect] | [Date] |
| Contract review | [Prospect legal] | [Date] |
| Kickoff | Both teams | [Date] |

Understanding & Approach

## Understanding & Approach

### Current Situation

[Reference specific discovery conversation points]

### Desired Future State

| Metric | Current | Target | Impact |
|--------|---------|--------|--------|
| [Metric 1] | [Current] | [Goal] | [Business impact] |
| [Metric 2] | [Current] | [Goal] | [Business impact] |

### Our Approach

**Phase 1: [Name]**
[Description and deliverables]

**Phase 2: [Name]**
[Description and deliverables]

**Phase 3: [Name]**
[Description and deliverables]

Scope of Work

## Scope of Work

### Included

| Deliverable | Description | Acceptance Criteria |
|-------------|-------------|---------------------|
| [Deliverable 1] | [What it is] | [How we know it's done] |
| [Deliverable 2] | [What it is] | [How we know it's done] |

### Not Included

- [Item 1] -- available as add-on
- [Item 2] -- future phase
- [Item 3] -- client responsibility

### Assumptions

- [Assumption 1]
- [Assumption 2]

### Client Responsibilities

- [Responsibility 1]
- [Responsibility 2]

Timeline & Milestones

## Timeline & Milestones

| Week | Milestone | Deliverable | Dependencies |
|------|-----------|-------------|--------------|
| 1 | Kickoff | Project plan | Contract signed |
| 2-3 | [Phase 1] | [Deliverable] | [Dependency] |
| 4-6 | [Phase 2] | [Deliverable] | [Dependency] |
| 7-8 | Go-Live | [Final deliverable] | [Dependency] |

Investment & Pricing

Strategy: Present 2-3 options with recommended highlighted. Anchor high.

## Investment Options

### Option A: Comprehensive
[Full solution with premium features]
- [Feature 1]
- [Feature 2]
- [Bonus: Feature 3]

**Investment: $XX,XXX**

### Option B: Recommended
[Core solution, best value for most situations]
- [Feature 1]
- [Feature 2]

**Investment: $XX,XXX**

### Option C: Essentials
[Minimum viable solution]
- [Feature 1]

**Investment: $XX,XXX**

---

**Payment Terms:** [50% upfront, 50% on completion | Monthly | etc.]

ROI Justification

## Return on Investment

**Current Cost of Problem:**
| Issue | Monthly Cost | Annual Cost |
|-------|--------------|-------------|
| [Problem 1] | $X | $X |
| [Problem 2] | $X | $X |
| **Total cost of inaction** | **$X** | **$X** |

**With [Solution]:**
| Improvement | Monthly Savings | Annual Savings |
|-------------|-----------------|----------------|
| [Outcome 1] | $X | $X |
| [Outcome 2] | $X | $X |
| **Total savings** | **$X** | **$X** |

**Payback Period:** X months
**First-Year ROI:** X.Xx

Social Proof

## Why [Your Company]

### Relevant Experience

| Client | Challenge | Result |
|--------|-----------|--------|
| [Similar company] | [Similar problem] | [Quantified outcome] |
| [Similar company] | [Similar problem] | [Quantified outcome] |

### Client Testimonial

> "[Quote about working with you and results achieved]"
> -- [Name, Title, Company]

### By the Numbers

- X years in [industry]
- X clients served
- X% client satisfaction
- $Xm in [results delivered]

Team & Support

## Your Team

| Role | Name | Responsibility |
|------|------|----------------|
| Project Lead | [Name] | Overall delivery, your primary contact |
| [Specialist] | [Name] | [Specific responsibility] |

### Support Model

**During Implementation:**
- [Support type and availability]

**Post-Implementation:**
- [Ongoing support included]

Terms & Next Steps

## Next Steps

| Step | Action | Owner | Target Date |
|------|--------|-------|-------------|
| 1 | Proposal review call | [Prospect] | [Date] |
| 2 | Final questions addressed | [You] | [Date] |
| 3 | Contract review | [Prospect legal] | [Date] |
| 4 | Signed agreement | Both | [Date] |
| 5 | Kickoff meeting | Both | [Date] |

### Terms Summary

- **Proposal valid until:** [Date]
- **Payment terms:** [Terms]
- **Contract length:** [Duration]
- **Cancellation:** [Policy]

---

**To proceed:** [Clear instruction -- sign and return, schedule call, etc.]

**Questions?** Contact [Name] at [email/phone]

Anti-Patterns