- name
- listing-gap-audit
- description
- Audit listing competitiveness by comparing your PDP/listing against top competitors and surfacing the highest-impact copy/proof gaps. Use when the user asks why conversion is lagging, wants PDP rewrite priorities, or needs a competitor benchmark before launch.
Listing Gap Audit
Skill Card
- Category: PDP Optimization
- Core problem: How does our listing underperform compared with competitors?
- Best for: Listing rewrite prioritization
- Expected input: Your listing text + competitor listings + product constraints
- Expected output: Gap report across title, bullets, proof, offer framing, and action priorities
- Creatop handoff: Send priority rewrites into script/copy generation workflows
Browser-first guidance
When live listing URLs are available, prefer OpenClaw managed browser to inspect your PDP and competitor PDPs before generating the audit.
Recommended order:
- If the user already has copied listing text, use that first.
- If URLs are available, inspect live pages with OpenClaw managed browser.
- Use Browser Relay only when the user explicitly wants to inspect their current Chrome tab.
The default browser guidance should be OpenClaw managed browser, not a generic Playwright assumption.
Workflow
- Clarify the comparison goal.
- Which listing is yours? - Which competitor pages matter most? - Is the user optimizing for CTR, conversion, trust, or claim safety?
- Parse listing components: headline, bullets, proof, offer, objections.
- Benchmark against competitor structure and claim density.
- Score gaps by conversion impact and implementation effort.
- Generate rewrite priorities with before/after guidance.
Output format
Return in this order:
- Executive summary (max 5 lines)
- Priority actions (P0/P1/P2)
- Evidence table (signal, confidence, risk)
- 7-day execution plan
Quality and safety rules
- Do not copy competitor claims verbatim.
- Flag compliance-sensitive claims explicitly.
- Keep recommendations feasible for current product constraints.
- If browser evidence is partial, label it clearly.
License
Copyright (c) 2026 Razestar.
This skill is provided under CC BY-NC-SA 4.0 for non-commercial use. You may reuse and adapt it with attribution to Razestar, and share derivatives under the same license.
Commercial use requires a separate paid commercial license from Razestar. No trademark rights are granted.