Lead Research Assistant
Identify and qualify potential leads by analyzing your product and finding target companies.
When to Use
- Finding potential customers for your product
- Building company lists for partnerships
- Identifying target accounts for sales
- Researching companies matching your ICP
- Preparing for business development
Workflow
- Understand - Analyze your product/service
- Define - Create ideal customer profile
- Research - Find matching companies
- Score - Prioritize leads by fit
- Strategize - Provide contact approaches
Ideal Customer Profile (ICP)
Define your target by:
| Attribute | Examples |
|---|---|
| Industry | SaaS, Fintech, Healthcare |
| Company Size | 50-200 employees |
| Location | Bay Area, US, Global |
| Technology | Uses AWS, Python, etc. |
| Growth Stage | Series A, Profitable |
| Pain Points | Problems your product solves |
Lead Scoring Criteria
Score 1-10 based on:
| Factor | Weight |
|---|---|
| ICP Alignment | High |
| Signals of Need | High |
| Budget Availability | Medium |
| Timing Indicators | Medium |
| Competitive Landscape | Low |
Signals of Need:
- Job postings for relevant roles
- Tech stack indicators
- Recent news or announcements
- Growth/funding indicators
Output Format
# Lead Research Results
## Summary
- Total leads found: [X]
- High priority (8-10): [X]
- Medium priority (5-7): [X]
---
## Lead 1: [Company Name]
**Website**: [URL]
**Priority Score**: [X/10]
**Industry**: [Industry]
**Size**: [Employee count]
**Why They're a Good Fit**:
[2-3 specific reasons]
**Target Decision Maker**: [Role/Title]
**LinkedIn**: [URL if available]
**Value Proposition for Them**:
[Specific benefit for this company]
**Outreach Strategy**:
[Personalized approach]
**Conversation Starters**:
- [Specific point 1]
- [Specific point 2]Finding Lead Signals
Look for:
- Job postings revealing tech stack/needs
- GitHub repos showing tool usage
- Recent funding announcements
- Company blog posts about challenges
- Conference speaking or sponsorships
- Technology partnership announcements
Outreach Strategies
Cold Email
- Reference specific company context
- Lead with value, not features
- Include relevant social proof
- Connect with personalized note
- Engage with their content first
- Reference mutual connections
Warm Introduction
- Identify mutual contacts
- Ask for specific introduction
- Prepare context for introducer
Best Practices
- Be specific about your product's value
- Run from your codebase for automatic context
- Provide detailed ICP constraints
- Request follow-up on promising leads
- Generate CRM-ready CSV exports