- name
- lead-gen-research
- description
- Qualify sales prospects from company lists with social profiling, trigger event research, and personalized outreach angles. Saves 10+ hours/week on manual prospect research.
- metadata
- version
- 1.0.0
- author
- TKDigital
- category
- Sales & Marketing
- tags
- [lead generation, sales, prospecting, outreach, CRM, B2B]
Lead Gen Research Skill
Transforms raw company/contact lists into qualified prospect profiles with actionable outreach angles.
What It Does
Given a list of companies or contacts, this skill:
- Social Profiling — Pulls public info from LinkedIn, X/Twitter, company sites
- Trigger Event Detection — Identifies recent hiring, funding, product launches, leadership changes
- Pain Point Mapping — Matches prospect profile to common pain points in their industry
- Outreach Angle Generation — Creates 2-3 personalized opening lines per prospect
- Scoring — Ranks prospects by likelihood to convert (1-10 scale)
Usage
Basic Prospect Research
Research these companies for sales outreach:
- Acme Corp (SaaS, Series B)
- Widget Labs (E-commerce, 50 employees)
- DataFlow Inc (Analytics, bootstrapped)
Focus on: content marketing pain points
Our offer: AI-powered content production serviceDeep Dive Single Prospect
Deep research this prospect:
Company: [Company Name]
Contact: [Name, Title]
Our service: [What we sell]
Give me: trigger events, pain points, 3 personalized email openersBatch CSV Processing
Process this CSV of leads. For each row:
1. Score fit (1-10) based on company size, industry, recent activity
2. Find 1 trigger event
3. Write 1 personalized opening line
4. Flag top 20% as priority outreach
CSV columns: company_name, industry, employee_count, contact_name, contact_titleOutput Format
For each prospect:
## [Company Name] — Score: [X/10]
**Profile**: [Industry] | [Size] | [Stage] | [Location]
**Trigger Event**: [Recent event that creates urgency]
**Pain Points**: [2-3 likely pain points based on profile]
**Outreach Angles**:
1. [Personalized opener referencing trigger event]
2. [Value prop aligned to pain point]
3. [Social proof / mutual connection angle]
**Recommended Channel**: [Email / LinkedIn / X DM]
**Priority**: [High / Medium / Low]Best Practices
- Provide your offer/service description for better angle generation
- Include industry context for more relevant pain points
- Works best with 5-50 prospects per batch (quality vs speed tradeoff)
- Pair with the cold-email-sequence skill for full outreach automation
References
references/scoring-criteria.md— How prospects are scoredreferences/industry-triggers.md— Common trigger events by industryreferences/outreach-templates.md— Template library for follow-ups