- name
- lazada-optimizer
- description
- Apply Lazada-specific optimization tactics for product listing quality, campaign participation, seller scores, and search visibility in Southeast Asia.
Lazada Optimizer
Selling on Lazada requires a different playbook from other platforms — its algorithm favors specific listing quality signals, penalizes incomplete category attributes, and rewards sellers who participate in platform mega-campaigns with disproportionate search visibility boosts. This skill applies Lazada's documented ranking and quality logic to your listings, seller score components, and campaign strategy so you can grow GMV sustainably across markets including MY, TH, ID, PH, SG, and VN.
Use when
- Your Lazada listings have been live for 30 or more days but organic search traffic remains stagnant, and you suspect your Listing Quality Score (LQS) is dragging down search placement across your category in Seller Center.
- You're preparing to join an upcoming Lazada mega-campaign such as 11.11, 12.12, or Hari Raya Super Sale and want to know which products to feature, how to configure Flash Sale vouchers, and what listing fixes to complete before the nomination window closes.
- Your Seller Score has dropped below 85 points and you are receiving warnings that it may affect your Sponsored Solutions eligibility, and you need a structured 30-day recovery plan covering response rate, fulfillment, and returns.
- You are expanding an existing brand to a new Lazada country store — for example launching Malaysia SKUs into Thailand — and need to understand what localization, pricing, attribute, and campaign adjustments are required to rank competitively in the new market.
What this skill does
This skill applies Lazada's publicly documented Seller Center optimization criteria to your product listings and seller account data. It evaluates listing completeness across title structure using Lazada's Brand plus Model plus Key Spec plus Category Keyword formula, required category attribute completion, image count and minimum resolution standards, and keyword density in the product description. It also assesses seller score components including chat response rate, on-time fulfillment rate, return rate, and shop rating, then maps campaign eligibility requirements including minimum price discount thresholds, required stock levels, and voucher setup rules. The output is a ranked, market-specific action plan covering listing rewrites, attribute gap completion, campaign participation recommendations, and directional Sponsored Solutions budget guidance.
Inputs required
- Product category and target market (required): The Lazada category your products fall under — for example Women's Shoes, Blenders, or Skincare — and the specific country store you are optimizing for (MY, TH, ID, PH, SG, or VN), since scoring criteria and required category attributes differ significantly by market.
- Current listing title and description (required): Paste your existing product title and full description so the skill can rewrite them to Lazada's title formula and optimize the description body for attribute richness and long-tail keyword coverage.
- Seller Score breakdown (optional): Your current Seller Score components from Lazada Seller Center — response rate percentage, on-time delivery rate, return rate, and shop star rating — so the skill can identify which metric is most at risk and how to sequence your recovery actions.
- Upcoming campaign interest (optional): Which Lazada campaigns you want to participate in and your maximum available discount ceiling per product, so the skill can advise on product selection logic, required discount depth, and whether Flash Deal or Voucher mechanics better fit your margin structure.
Output format
The output is divided into three parts. Part one is a Listing Quality Audit with a simulated LQS score estimate from 0 to 100, broken down across title optimization, image compliance, attribute completeness, and description keyword density — including specific rewrites for each element. Part two is a Seller Score Action Plan that identifies the one or two score components with the most room for immediate improvement and provides a 30-day recovery checklist with daily and weekly targets for each metric. Part three is a Campaign Participation Roadmap covering product selection criteria, required discount depth by campaign tier, recommended voucher type configuration settings inside Seller Center, and estimated search visibility uplift based on Lazada's documented campaign traffic multipliers.
Scope
- Designed for: Lazada sellers, cross-border ecommerce operators, and Southeast Asia marketplace brand teams
- Platform context: Lazada (MY, TH, ID, PH, SG, VN country stores via Seller Center)
- Language: English
Limitations
- This skill does not have real-time access to Lazada's search algorithm or Seller Center data; all assessments are based on publicly documented optimization criteria and the inputs you provide.
- Campaign eligibility rules and minimum discount requirements change per campaign cycle — always verify the latest requirements in Lazada Seller Center's Campaign Center tab before submitting nominations.
- Sponsored Solutions budget recommendations are directional estimates and do not reflect live CPC auction pricing or your account's historical ROAS data.