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content-marketing-strategy（内容营销策略）

Agent Skill

用于辅助文档、README、Markdown、说明文和内容稿件的整理与改写。它适合让 Agent 提炼结构、补齐章节、统一术语、检查链接或把零散材料整理成可读文档。使用时应保留项目已有事实、命令和路径，不要把未确认的信息写成确定结论；涉及对外文案时，还需要控制语气，避免过度营销或夸大能力。

总安装

404

周安装

17

GitHub Stars

409

下载量

141
CodexClaudeCursorGemini CLI

安装说明

本站只整理中文说明和来源信息，不托管安装包，也不代用户安装。

GitHub

来源数

2

许可证

unknown

最后核验

2026-05-01

来源状态

来源可访问

安装方式

通过对话安装

复制提示词发给支持本地命令或 Skills 的 AI 助手，先确认命令和权限，再让它执行。

请帮我安装这个 Agent Skill：content-marketing-strategy（内容营销策略）
来源仓库：https://github.com/kostja94/marketing-skills
仓库路径：skills/content-marketing-strategy
安装命令：
npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing-strategy
安装前请先检查当前环境是否支持对应 CLI，并向我确认将要执行的命令、安装目录、联网范围和文件读写权限；确认后再执行。

命令行安装

复制命令到本机终端执行。该命令会通过 npx skills 从第三方来源获取 Skill；本站只展示命令，不托管安装包，也不自动执行。

skills.shnpx skills
npx skills add https://github.com/kostja94/marketing-skills --skill content-marketing-strategy

简介

content-marketing-strategy 用于辅助文档、README、Markdown、说明文和内容稿件的整理与改写。

  • 适用于提炼结构、补齐章节、统一术语或检查链接的场景。
  • 使用时应保留项目已有事实和路径，避免将未确认信息写成确定结论。
  • 涉及对外文案时需控制语气，避免过度营销或夸大能力。
  • 适用宿主包括 Codex、Claude、Cursor、Gemini CLI，接入前应确认版本、权限和运行环境要求。

SKILL.md

Strategies: Content Marketing

Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

  • Content types: What you create (by purpose/theme)
  • Content formats: How it's delivered (article, video, email, post)
  • Channels: Where it's distributed (blog, email, X, LinkedIn, etc.)
  • Repurposing: One core content → multiple formats → multiple channels
  • Funnel mapping: Content by stage (awareness, consideration, decision)

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md or .cursor/product-marketing-context.md exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:

  1. Goals: Traffic, conversions, brand, retention
  2. Existing content: What already exists; audit gaps
  3. Capacity: Resources, tools, cadence
  4. Channels: Blog, email, social, video; which channels fit audience

Content Types (What You Create)

TypePurposeFunnelSkills
How-to guidesEducate; informational intentAwareness, Considerationcontent-strategy, article-page-generator
Comparisons"X vs Y"; commercial intentConsiderationcontent-strategy, alternatives-page-generator
List posts"Top 10," "Best X"Considerationcontent-strategy, article-page-generator
Case studiesProof; customer successConsideration, Decisioncustomer-stories-page-generator
Product updatesFeature launches, release notesDecision, Retentionchangelog-page-generator
News / TrendingIndustry news, hot topicsAwarenessarticle-page-generator
GlossariesDefinitions; internal link hubAwarenessglossary-page-generator
Tools / calculatorsLinkable assets; engagementConsideration—
Funding / PRFunding, acquisitionsBrandarticle-page-generator
OnboardingWelcome, first-use guidanceRetentionemail-marketing
CampaignPromotions, limited-timeDecisionemail-marketing
NewsletterCurated insights; nurtureRetentionemail-marketing

Content Formats (How It's Delivered)

FormatUseSkills
PagesHomepage, about, features, pricing, landinghomepage-generator, about-page-generator, landing-page-generator
ArticlesBlog posts, guides, listiclesarticle-page-generator, blog-page-generator
EmailEDM, newsletter, sequencesemail-marketing
Social postsX, LinkedIn, Reddit, TikToktwitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions
VideoShort-form, long-form, webinar—
InfographicsVisual summaries—
Slides / PDFDecks, whitepapers, eBooks—
PodcastAudio episodes—

Content Repurposing Matrix

Principle: One core content → multiple formats → multiple channels. Maximize ROI.

Core ContentFormatsChannels
Case studyArticle, video, infographic, slidesBlog, email, LinkedIn, YouTube, sales deck
How-to guideArticle, video, checklist, PDFBlog, email, YouTube, docs
Product updateArticle, email, post, videoBlog, email, X, LinkedIn, changelog
Industry insightArticle, podcast, post, newsletterBlog, Spotify, X, email

Example: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.

Funnel Mapping

StageContent FocusChannels
AwarenessEducation, thought leadership, glossary, how-tosBlog, SEO, social, PR
ConsiderationComparisons, case studies, demos, featuresBlog, email, landing, social
DecisionPricing, testimonials, product pages, case studiesWebsite, email, sales
RetentionOnboarding, newsletter, product updates, changelogEmail, in-app, blog

Evergreen vs Timely Mix

MixRatioUse
Evergreen70–75%Pillar guides, how-tos, comparisons, glossaries; long-term traffic; refresh 6–12 months
Timely25–30%Seasonal, trending, news; quick spikes; link into evergreen pillars

See content-strategy for SEO topic clusters and pillar-cluster structure.

Content Calendar

  • Map content types to topics and keywords
  • Prioritize by opportunity (volume → intent → feasibility)
  • Schedule by capacity; include update schedule for existing content
  • Plan repurposing: which core pieces become formats for which channels

Output Format

  • Content types plan (what to create)
  • Format × channel matrix (how and where)
  • Repurposing plan (one-to-many)
  • Funnel mapping (awareness/consideration/decision)
  • Content calendar (topics, keywords, deadlines, repurposing)

Related Skills

  • content-strategy: SEO topic clusters, pillar-cluster, editorial calendar; SEO content planning
  • integrated-marketing: PESO model, channel mix; content as owned media
  • article-page-generator: Article structure, orientations; blog content
  • email-marketing: Email content types (onboarding, campaign, newsletter)
  • twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions: Platform-specific post formats
  • landing-page-generator: Landing page copy and structure
  • customer-stories-page-generator: Case study content
  • branding: Brand voice, storytelling; content consistency

适合场景

01

用户想查找某类 Agent Skill 时

02

需要根据任务场景推荐可安装能力包时

03

需要对比不同来源的安装命令和来源信息时

能力概览

能力 1

按任务关键词查找相关 Skills

能力 2

展示可复制的安装命令

能力 3

保留来源站点、仓库和原始说明，方便继续核验

能力 4

展示第三方安全扫描或审计结果

安装后应在对应宿主中按原始 README 的触发条件使用；具体调用方式请以来源页面和 README 为准。

平台分布

Codex

36.78%
按下载量换算52

Claude

28.76%
按下载量换算41

Cursor

19.11%
按下载量换算27

Gemini CLI

10.12%
按下载量换算14

安全审计

Gen Agent Trust Hub

通过

Socket

通过

Snyk

通过

权限和风险

只读

该 Skill 主要提供规则、说明或参考内容，本身偏只读；真正读写文件、联网或执行命令仍取决于宿主 Agent 的任务。

安装前确认

本站仅展示第三方公开信息，不托管安装包，不提供自动安装或运行环境。安装前应自行审查源码、依赖和命令行为。当前只有一个来源，正式发布前建议补源仓库或其他目录站核验。

来源信息

GitHub 仓库

github.com

/kostja94/marketing-skills

SKILL.md 来源

github.com

/kostja94/marketing-skills/tree/main/skills/content-marketing-strategy

skills-sh

skills.sh

/kostja94/marketing-skills/content-marketing-strategy

继续浏览同类 Skills

更多待分类 Skills（11,209）返回 Skills 目录

上一个 Skill

content-marketing（内容营销）

用于辅助文档、README、Markdown、说明文和内容稿件的整理与改写。它适合让 Agent 提炼结构、补齐章节、统一术语、检查链接或把零散材料整理成可读文档。使用时应保留项目已有事实、命令和路径，不要把未确认的信息写成确定结论；涉及对外文案时，还需要控制语气，避免过度营销或夸大能力。

下一个 Skill

content-monitor（内容监控器）

用于辅助文档、README、Markdown、说明文和内容稿件的整理与改写。它适合让 Agent 提炼结构、补齐章节、统一术语、检查链接或把零散材料整理成可读文档。使用时应保留项目已有事实、命令和路径，不要把未确认的信息写成确定结论；涉及对外文案时，还需要控制语气，避免过度营销或夸大能力。