Pages: Affiliate Program
Guides affiliate program page content and structure for conversion and quality affiliate signups.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and proof points.
Identify:
- Commission model: Percentage, flat rate, recurring, one-time
- Target affiliates: Bloggers, influencers, agencies, etc.
- Product fit: Why affiliates would promote you
Best Practices
Four Key Questions Affiliates Ask
- How much can I earn?? Be specific upfront
- Is this product worth promoting?? Product value, audience fit
- Will I be set up for success?? Resources, support, tracking
- Can I trust you to pay me?? Payment terms, proof
Commission Structure (Transparency)
| Item | Include |
|---|---|
| Commission rate | Percentage or flat |
| Recurring vs. one-time | Duration of recurring |
| Cookie/tracking window | How long the cookie lasts |
| Minimum payout | Threshold to receive payment |
| Payment schedule | When payouts occur |
| Payment methods | PayPal, bank transfer, etc. |
| Refund/chargeback policy | How they affect commissions |
Value Proposition
- Specific numbers: "Earn 30% recurring--up to $147/month per customer"
- Earning calculator: Help affiliates visualize income
- Avoid vague: "Great commissions"? "30% recurring for 12 months"
Product Information
Affiliates stake their reputation; convince them it's worth promoting:
- What it does (clear, jargon-free)
- Who it's for (audience, use cases)
- Why it's superior (differentiators)
- Social proof (customers, testimonials, logos)
Design
- Treat like a product landing page—professional, engaging; same quality as main marketing pages
- Single-focused offer: One primary goal (signup); pages with multiple offers get ~266% fewer leads
- Minimal navigation: Remove or reduce nav links; can increase conversion 2–28%
- Mobile-first: Thumb-reachable CTA above fold; ~70% of users consider page speed
- Hero image/video: Visuals can improve conversion up to 80%
- FTC-compliant disclosure: Affiliate relationship disclosure required
Post-Launch
- Submit to affiliate program directories for discoverability
- Add affiliate page link to main nav or footer
Output Format
- Headline and value proposition
- Commission section structure
- Product summary for affiliates
- FAQ for common affiliate questions
- CTA and signup flow
- SEO metadata
Related Skills
- affiliate-marketing: Affiliate marketing strategy, recruitment, channels
- landing-page-generator: Generic landing page structure, CTA, conversion flow; apply to affiliate signup
- pricing-page-generator: Commission structure clarity
- customer-stories-page-generator: Social proof for product
- homepage-generator: Link from homepage
- hero-generator, cta-generator: Hero and CTA design for affiliate page
- title-tag, meta-description, page-metadata: Affiliate page metadata