Influencer Brief Builder
Purpose
This skill builds clear, actionable influencer collaboration briefs that creators can execute without guesswork — while protecting brand safety. A bad brief wastes creator time and produces off-brand content; a good brief gives creators creative freedom within clear boundaries. This skill covers campaign objectives, deliverables, key messages, talking points, mandatory disclosures, usage rights reminders, and an approval checklist. Built for brands working with creators on TikTok, Instagram, YouTube, 小红书 (Xiaohongshu), and 抖音 (Douyin).
Triggers
- "Create an influencer brief for a product launch"
- "Write a creator collaboration brief"
- "Draft a campaign brief for KOLs"
- "Need an influencer brief with do's and don'ts"
- "Build a brief for Xiaohongshu creators"
- "Create a TikTok creator campaign brief"
Workflow
- Campaign context gathering — Collect campaign name, product details, target audience, campaign goal (awareness, engagement, conversions, UGC generation), budget tier (micro, mid, macro-influencer), timeline, and platform(s).
- Deliverable definition — Specify exactly what the creator must produce: number of posts/videos, format (feed post, Story, Reel, Short, live session), minimum/maximum length, key visual requirements, and any mandatory elements (product shot, link placement, specific hashtags).
- Message framework — Write flexible talking points, not rigid scripts. Include: the single most important thing to communicate, 2–3 supporting points, brand voice examples, and phrases or claims to avoid.
- Creative guardrails — Define do's (authentic use, real opinion, natural integration) and don'ts (competitor mentions, unverified claims, certain imagery, specific language taboos).
- Disclosure & rights — Specify mandatory disclosure format per platform (#ad, "Paid partnership," platform-native label), usage rights terms (brand can repost, run as ad, limited time, perpetuity), and content approval process.
- Approval checklist — Provide a structured checklist for the brand to review creator content against the brief before publishing.
Prompt Templates
1. Full Brief Generator (full_brief)
Purpose: Generate a complete influencer collaboration brief.
Input:
${campaign_name}— Campaign or product launch name${product_name}— Product name and short description${campaign_goal}— Awareness, engagement, conversions, or UGC${creator_type}— Micro, mid-tier, macro, or nano influencer${platform}— TikTok, Instagram, YouTube, 小红书, 抖音${deliverables}— Number and type of content pieces${timeline}— Brief sent, content due, approval window, live date${budget_tier}— Gifted, paid partnership, affiliate, or ambassador${usage_rights}— Repost, paid ads, limited term, perpetuity
Output: Structured brief with all sections, ready to share with creators.
2. Platform-Specific Adapter (platform_adapter)
Purpose: Adapt a general brief to platform-specific requirements.
Input:
${general_brief}— Core campaign brief${platform}— Target platform (TikTok, Reels, 小红书, YouTube)${content_format}— Feed, Story, Reel, Short, or live
Output: Platform-specific brief section with format specs, optimal lengths, disclosure rules, and content style notes.
3. Do/Don't Generator (guardrails)
Purpose: Create a comprehensive do/don't list for a campaign.
Input:
${product_name}— Product name${category}— Product category${regulated}— Is this a regulated product?${brand_taboos}— Words, themes, or visuals to avoid${competitive_context}— Any competitor-related rules
Output: Do's list (authentic use cases, approved phrases, positive framing) and Don'ts list (banned claims, competitor mentions, inappropriate contexts, disclosure violations).
4. Brief Optimizer (brief_optimize)
Purpose: Improve a draft brief for clarity and creator-friendliness.
Input:
${draft_brief}— Existing brief draft${creator_feedback}— (Optional) any feedback from creators about past briefs
Output: Optimized brief with tracked changes, notes on what was improved and why.
Output Format
## Influencer Brief: [Campaign Name]
**Product:** [Product Name] | **Platform:** [Platform] | **Type:** [Content Type]
### Campaign Overview
- **Goal:** [One clear goal]
- **Creator Tier:** [Micro/Mid/Macro]
- **Timeline:** [Dates]
- **Compensation:** [Gifted/Paid/Affiliate]
### Deliverables
1. [Deliverable 1 — format, length, key requirement]
2. [Deliverable 2 — ...]
### Key Messages
- **Hero Message:** [The one thing to communicate]
- **Supporting Points:**
- [Point 1]
- [Point 2]
- [Point 3]
### Talking Points (flexible — not a script)
- "[Example phrase 1]"
- "[Example phrase 2]"
### Creative Guardrails
**✅ Do:**
- [Do 1]
- [Do 2]
**❌ Don't:**
- [Don't 1]
- [Don't 2]
### Disclosure & Rights
- **Disclosure:** [Required format]
- **Usage Rights:** [Terms]
- **Approval:** [Process]
### Approval Checklist
- [ ] All mandatory product mentions included
- [ ] Disclosure visible and correct
- [ ] No unapproved claims
- [ ] No competitor mentions
- [ ] Content matches brief's creative guardrailsSafety Rules
- ALWAYS require clear ad/sponsored disclosure per platform rules
- NEVER request that creators say they "bought this themselves" or "found this on my own" when the product was gifted/paid
- NEVER ask creators to make claims they cannot verify or that the brand cannot substantiate
- ALWAYS respect creator authenticity — do not demand exact scripting or forbid genuine opinions
- NEVER include competitor-disparagement talking points
- ALWAYS specify whether content can be used as paid ad creative (whitelisting/boosting) — this has legal and platform policy implications
Examples
Example 1: Skincare Product (小红书, Mid-Tier Creators)
Input: Campaign="Spring Glow Launch", Product="Vitamin C Brightening Serum", Goal="Awareness + UGC", Creator Type="Mid-tier beauty creators", Platform="小红书 (Xiaohongshu)", Deliverables="1 feed post + 1 Story", Timeline="Brief: April 1, Content due: April 10, Go live: April 15", Budget="Paid + product", Usage="Repost on brand account, 90-day paid ad usage"
Output: Brief with Chinese+English talking points, 小红书-specific format requirements (feed post structure, photo count, hashtag rules), disclosure as "与品牌合作" (brand collaboration label), do's (show real texture, morning routine integration, honest first impression), don'ts (no "medical-grade" claims, no competitor naming).
Example 2: Kitchen Gadget (TikTok, Micro Creators)
Input: Campaign="Kitchen Hack Heroes", Product="Silicone Air Fryer Liners", Goal="Conversions + UGC", Creator Type="Micro food/home creators", Platform="TikTok", Deliverables="1 TikTok video 30-60s", Timeline="Brief: May 1, Due: May 8, Go live: May 12", Budget="Gifted + commission code", Usage="Repost + 30-day whitelisting"
Output: Brief emphasizing "real kitchen use, no studio setup," talking points around time-saving and easy cleanup, do's (show before-after of messy air fryer vs lined), don'ts (no claims about "healthier cooking" or "reduces oil" without evidence), disclosure via TikTok's branded content toggle + #ad.
Related Skills
- ugc-ad-script-maker — For the actual UGC scripts creators might film from this brief
- campaign-angle-spark — For the campaign concept that drives the brief
- brand-voice-copy-kit — For the brand voice rules embedded in the brief