/dm:influencer-brief
Purpose
Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement.
Input Required
The user must provide (or will be prompted for):
- Campaign objective: Awareness, engagement, conversions, content generation, or event promotion
- Product/service: What the influencer will promote
- Target audience: Who the campaign should reach
- Platform(s): Instagram, TikTok, YouTube, X, LinkedIn, podcasts
- Budget: Total influencer budget or per-creator range
- Creator tier: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
- Timeline: Campaign dates and content delivery deadlines
- Content type: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
- Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
- Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
- Create content approval workflow: draft review, revision rounds, posting timeline
- Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
- Define usage rights: organic only, paid amplification, repurposing, duration
- Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV
Output
A structured influencer campaign brief containing:
- Campaign overview with objectives and success metrics
- Creator discovery criteria and ideal profile description
- Creator brief document (shareable with influencers)
- Key messaging framework with creative guardrails
- Compensation structure and negotiation guidelines
- Content approval and revision process
- FTC/ASA compliance checklist with required disclosures
- Usage rights and licensing terms
- Measurement dashboard with KPIs and reporting cadence
Agents Used
- influencer-manager — Creator strategy, brief development, compliance, measurement, campaign architecture