/dm:seo-audit
Purpose
Perform a comprehensive SEO audit that evaluates a website across all major ranking dimensions. Produces a prioritized action plan with estimated impact and effort for each recommendation.
Input Required
The user must provide (or will be prompted for):
- Website URL: The domain or specific pages to audit
- Target keywords: Primary keywords the site should rank for (optional — can be researched)
- Competitors: 2-3 competitor URLs for benchmarking (optional)
- Audit scope: Full site or specific area (technical, content, local, links)
- Known issues: Any existing problems the user is aware of
Process
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Technical audit: Crawlability, indexation, Core Web Vitals, mobile usability, structured data, HTTPS, XML sitemap, robots.txt, canonical tags, redirect chains
- On-page audit: Title tags, meta descriptions, heading hierarchy, keyword usage, image alt text, internal linking structure, URL structure
- Content audit: Thin content, duplicate content, content gaps, freshness, E-E-A-T signals (author pages, citations, credentials, first-hand experience)
- Local SEO (if applicable): Google Business Profile, NAP consistency, local schema, reviews, local link profile
- Link profile: Domain authority, backlink quality, toxic links, anchor text distribution, link velocity, competitor link gap
- Score each dimension on a 1-10 scale
- Prioritize findings by impact (high/medium/low) and effort (quick win/medium/major project)
- Generate the audit report with actionable recommendations
Output
A structured SEO audit report containing:
- Executive summary with overall health score
- Technical SEO scorecard with specific issues and fixes
- On-page optimization findings per page/template
- Content quality assessment with gap analysis
- E-E-A-T evaluation and improvement recommendations
- Local SEO assessment (if applicable)
- Link profile analysis with opportunities
- Prioritized action plan sorted by impact-to-effort ratio
Agents Used
- seo-specialist — All audit dimensions, scoring, prioritization, and recommendations